(Especially If You Don’t Have Extremely Deep Pockets!)
So you’ve officially decided on your ad budget. Mega congrats BTW. And hopefully it’s based on the current, total lifetime customer value metrics.
If you you seriously run the risk of being or ultimately becoming upside down. At which point. You more or less have a glorified hobby. But definitely not a viable business model.
So I ask you. Are you officially done with running dismally performing ad campaigns? Continue reading







