Effective email marketing tips are a must!
Have you heard that the # one use of the Internet is still (believe) it or not, it’s still email. That’s correct. Which means as a savvy small business owner, proven email marketing tips and strategies, simply have to become an active part of your overall long term marketing strategy.
Imagine this for just a moment. Let’s say that you run a small Mom & Pop convenience store and at least 95% of your early morning customers that stop into your store on their way to work, must have that all important first (morning) cup of coffee, as they drive to work.
Doesn’t it stand to reason that if (nothing) else, you should always keep some good tasting coffee in stock? Because you know it’s your number one selling product for 90% of your customers between the hours of 6 am -10:30 am.
So how can you (logically) explain why a staggering 90% of all small business owners (still) not strategically utilizing low cost high powered email marketing, in order to increase their long term profits?
Five Incredibly Simple Ways You Can Profit From Strategic Email Marketing….
Does this scenario make any sense to you? Have you ever noticed (especially) around the holiday season, these small business vendors that sell various products like fancy designer cookies or artful ceramics etc.
They rent these rather expensive (and extremely) small carts and they basically market to the tons of foot traffic that has flooded into the mall during the holiday season.
Here’s their real dilemma, as soon as next years holiday season rolls around. These vendors basically have to start all over from scratch in order to sell their products or services again.
This is the approach that a staggering 97% of them take, and it’s way too expensive. What they (and you) should do instead is (aggressively) collect those all important physical (or better still) their prospect (leads) and customers email address.
This way, at least 30-45 days before the major holiday season (like Christmas) they can start sending the prospects (leads) on their opt in email list, special pre holiday VIP discount offers and help off set the cost of their carts and other expenses.
Plus, offer other incentive bonuses (bribes) for their subscribers purchasing directly from their actual cart during the holiday season.
With that in mine; let’s take a look at five incredibly simple benefits that low cost high powered email marketing will yield for your business.
Benefit # 1.) Think about the tremendous cost each time a cash starved small business owner mails out at least 5,000 (or more) post cards. Each time they pay for the postage and type setting, and of course color adds even more cost.
And let’s say the mailing yields (the all) too typical response of a dismal 1-2%. Often times a response rate that low doesn’t even cover your cost, which means you rarely if ever break even.
On the other hand; suppose you have 5,000 opt in subscribers and you get the same one percent (sales) conversion rate to your email offer. One percent of 5K equals 50, and even if your product is on the low end and cost just $27 dollars.
(5,000 x .01% sales conversion response rate =50 actual buyers.)
You’ll still gross $1,350 dollars. (50 sales x $27 dollars each =$1,350 dollars gross profit. And you’ll probably get to keep 93% of it or more.
Strategically Using Proven Email Marketing Tips Saves You A Ton Over The Long Haul…
But here’s the real benefit. Let’s say that nobody buys from your email offer (believe) it or not, it does occasionally happen.
Q.) Would you rather send five separate emails that bombed or pay for postage and type setting five separate times and lose money on each mailing? Any questions about why you should be using email?
Benefit # 2.) Suppose for whatever reasons, you still don’t have your own list yet.
After you establish the right type of strategic alliances (aka) joint venture partners, you could do a profit sharing venture where they mail your offer to their list and you split all the gross profits generated 50/50 or whatever the two of you can agree on.
( FYI: If you ever have any doubts and or concerns, either get the agreement in writing or find yourself a new JV partner(s)!)
Think about the possibilities for a second. Let’s say that your top five strategic alliance partners have a combined list of both on or off line subscribers of 25,000.
Even if your product retails for just $47 dollars at just one percent of the 25K respond to the email and or post card offer. You’ll gross $11,750. Divided by five still equals $2,350 each. (25,000 x .01% = 250 sales at $47 dollars each = #11,750.)
With virtually little or no upfront cost to you.
Benefit # 3.) Here’s another other really powerful (low cost) rarely considered long term benefit of email marketing. Let’s suppose your about to have your grand opening or you’re about to open a second location. Again, by relying on your JV patners list and their already established trust with their subscriber/customers.
You could have them email the announcement of your grand opening to their list and again save a ton in unnecessary postage and typesetting fees! You’ll gross more and save in upfront fees!
Benefit # 4.) The cross promotion possibilities are limit less. For ex; suppose you’re one of the top Real Estate brokers in your region. And one of your strategic alliance partners is a local car dealership.
As a courtesy to one another, the car dealership could promote two of the Realtors two six figure luxury beach front condo properties to their opt in list of 5,500 subscribers.
The Realtor only needs (in this) particular case, two out of 5,500 that are ready to purchase a luxury seven fiqure beach front property. And sine the car dealership specializes in rather expensive foreign cars, the odds are pretty good for the realtor. Don’t you agree?
Benefit # 5.) Don’t forgetr that all important customer service angle to your overall marketing strategy.For ex; suppose you have an out of state investment proprety that you’d like to sale without a Realtor.
Make Both Customer Service And Strategic Email Marketing A Part Of Your Overall Long Term Marketing Game Plan….
Your local strategic partner that runs an upsacle jewelry store that has an optin list of 23,437 subscribers. With the push of a button, they can put a picture ( or video sales letter) with all the important details in front of 23,437 potential investment property buyers and or their associates, when they forward the email!
All you need is one sale!No upfront cost to you to advertise.
That my friend, is the awesome power and benefit of email marketing tips and strategies that can and willmake you at least 25% more money now!
Q.) Which one of these powerful five benefits do you feel will benefit your business most (and why) in the next 60 days or less?
As always, if you got any benefit out of this post, please Digg or tweet this. Thanks!
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