Digital Marketing

  (And Inexpensively Establish Your Credibility Too!)

So your long term goal is to demonstrate your expertise, correct? But when you and I invest your/our extremely hard earned money into any type of traditional ad campaigns. (On or offline BTW!)

First you/we have have to strategically and systematically test, correct?  (And entrepreneur if you’re not consistently testing various components of your ad campaigns. You will not be nearly as successful as you can and definitely deserve to be!)

And you’re literally wasting money on approaches which don’t and won’t work. And those small or major losses definitely add up over time, don’t you agree? Continue reading

     (And Establish Demonstrate Your Proven Expertise In Front Of Your Target Audience!)

Hopefully by now it’s no secret! You and I and or your major competitors. Can and definitely should strategically use guest podcasting opportunities to inexpensively standout in your/our particular niche.

Don’t you agree? For one thing. Whenever you and I and or your major competitors appear on a relevant podcast.

You/we get direct exposure/access to a volunteer audience. They willingly and enthusiastically download all the episodes which interest them the most, correct?

Unlike ad campaigns which always have a certain percentage of wasted circulation, right? Continue reading

   (Or Do You Prefer Creating One To Many Opportunities!)

Ladies & gentlemen you see the featured screenshot image, for this particular post? It’s from one of my guest podcast appearances. It’s the brilliant Matt Nappo’s podcast.

And the episode is still being viewed by new eyeballs. Matt shared with me before he started recording the episode. Then his podcast averaged an impressive 20K downloads per show!

So even though he & I  or you are recording in one on one settings.

As the episodes are mass distributed. Especially all over social media. And in my case case embedded in my blog posts too.

It’s win/win for everybody involved. Don’t you agree? Continue reading

    (It Gives You And Or Your Major Competitors Additional Leverage From Content You’ve Already Created!)

Entrepreneur do you currently have your own self hosted WordPress blog? And if so. How long have had it? And how often do you post fresh, relevant content to it?

And do you also have your own YouTube channel? Having your own self hosted blog. Versus posting and leveraging social media. Are two completely different marketing/promotional approaches.

Because you and I don’t own the social media platforms you/we post on, correct? But no matter where you initially post your content. Repurposing your content. Allows you and I and or your major competitors.

To consistently generate, potential bank account filling marketing leverage or additional free marketing exposure. For literally pennies on the dollar. Don’t you agree? Continue reading

   (Because You’re Not Generating Nearly Enough Bankable Marketing Leverage Using It!)

Entrepreneur when’s the last time you ran an on or offline paid ad campaign? And have you noticed how each social media platform has it’s own  unique policies?

And if for whatever reasons, you and I violate them. You/we risk getting your accounts temporarily or permanently shutdown, correct? Plus, no matter how skilled or unskilled you and I are.

It’s still going to take some constant, proactive A/B split testing. In order to discover which particular approach works best for your particular target audience. On each platform, correct?

Have you seriously considered the alternative to the traditional advertising model? Continue reading