Copywriting

Powerful buzz word marketing works!

(And how you can too!) How many times have you gone into a local offline business and seen one of those displays that other local vendors advertise their various products and services.

An incredibly simple and proven way to use buzz marketing to generate powerful free word of mouth publicity.

Sometimes it’s nothing more than simply a single two sided sheet of 8.5 x 11 sheet of paper and they list practically everything from the local flea market dates to other big time local events etc.

Basically, you name it and at some point its been listed there or it will be somewhere in the not so distant future.

The main point being that the daily foot traffic in the stores that participate in this type of cross promotions really does pay attention to this type of low cost non traditional advertising/marketing strategies.

With that established; let’s now turn your attention to: Continue reading

How To Write Effective Copy Writing For Business Letters That Is So Compelling….

  (It Draws Your Best Customers To You like A Magnet!)

Have you ever noticed how some effective copy for business letters, websites and or email messages,  just seems to literally jump off the page and grab you (and I) by the eyeballs, while other copy seems to literally put you to sleep?

Effective copy writing (whether) for business letters, postcards, websites, podcast, SlideShare titles or emails etc. All follow the basic proven copy writing fundamentals.

Unfortunately, the same can’t. Don’t you agree?

The challenge seems to be that some speakers and writers just don’t seem to have any enthusiasm for what they’re doing,

And (sadly) that comes across as they attempt to convey their message. And the net result is their presentation comes across incredibly flat or just plain old boring.

A real yawn fest if you will. One of the reasons that happens with the printed word is because they are not writing (enough) from their readers point of view.

For ex; take the five following statements-below- and watch how one simple change almost seems to super charge their overall effect. Continue reading