Three Simple Things That Can Really Hurt Your Target Email Marketing Efforts!
(Even Though That May Not Be Your Intentions!)
How long have you been going to business related websites? And how many (opt in) email list are you on? and more importantly, having websites have you opted into? It may not seem like a big deal (entrepreneur), but there are any number of extremely little things, that whether they’re done individually or collectively, they can and will hurt your long term, target email marketingefforts! Continue reading
Who else is ready to discover five mega proven marketing secrets!
(That Will Increase Your Email Open Rates By At Least 25% Or More!)
Have you ever noticed how whenever you hear (or read) the phrase “marketing secrets”,it conjures up (like it or not) certain images in your head? It’s true, however, that may or may not be the most significant point here.
Case in point: if you receive (either) a robo call phone call, email and or direct piece of snail mail from any (on or) offline marketer/company that you respect and (more importantly) trust.
Then by all means, it’s A okay for them to share five (or X) number of little known marketing secretswith you.
It Ultimately Depends On Who’s Sharing The So Called Marketing Secrets!
(Don’t You Agree?)
For sure. Consider this, you’re just about to sit down to dinner when out the blue (meaning) it’s totally unexpected. There’s a knock at your door.
And the person on the other side is:
A.) A complete stranger trying to solicit you… And.
B.) They’re trying to get you to basically commit to investing at least $300 dollars in some product or service, that you not only never heard of, but the mysterious sales rep (claims) they not only need a decision right then and there!
But to really top things off, they also claim, they can only accept cash! Yeah right!
Of course this highly exaggerated example is completely over the top. but here’s the real point.
My friend (would you) not agree, that’s it’s practically impossible to sell anything to complete stranger! Especially (online) when they’ve had virtually no time to get to know and trust you first.
If You’re Going To Share Proven Marketing Secrets With Your Target Audience…. (Make Sure Your Using The Value Building Approach!)
Which brings us full circle regarding reaching out to your target market, using low cost high powered email marketing, and or direct snail mail.
As in the offline world, since the first (and possibly) the last thing your online subscriber may see is your all important “subject line.”
It’s critical that you don’t unintentionally sabotage your marketing efforts, by creating really hyped up “subject lines” that cause your subscribers to (either) immediately dismiss message as pure bull.
Or worst yet, cause them to immediately unsubscribe from your list.
Especially since you already know that your online “subject line” (just like) your opening offline main power headline, will ultimately decide at least 80% (or more) of the overall effectiveness of your message.
Because if it doesn’t immediately grab and hold their attention, or worst yet, it causes them to just delete it. Either way, you lose!
So with that said, let’s quickly focus on:
Five Simple Email Marketing Secrets That Will Make You At Least 25% More Successful!
1.) Rule # one: Whenever you can, personalize your emails!
Because it’s simply undeniable fact; (on or offline), when and wherever you can naturally use your prospects first name in your postcard, on or offline sales letter, autoresponder message “subject line’ and or your phone conversation and or live in person sales presentation etc.
You can increase your overall long term chances for success by at least 300%! This strategy invites trust and familiarity.
2.) Another extremely effective strategy to use is to create urgency in (both) your offline sales letters and your online email “subject lines.”
For ex: your subject line could say, Dave, Hurry, there are only three days left! Or Maryann, Only three copies left!
3.) It really helps any time you can pique your reader/subscribers natural curiosity. For ex: your “subject line” could say: Diane! Does your credit card company guarantee this?
4.) Another biggie is to avoid (at all cost) certain negative trigger keywords or phrases.
Basically for two reasons;
A.) You don’t want the recipients spam filters to block your current and future messages!
B.) And you don’t want to turn your subscriber off, before you’ve had adequate time to build your case! So avoid common negative trigger word phrases such as: financial freedom, earn $, or earn extra cash or save big money etc.
5.) And finally…. As often as you can, whenever your about to compose an email “subject line, or write an offline sales letter etc.
Try to answer three simple (yet) extremely critical questions:
A.) Why should your extremely busy subscriber open your email, as opposed to all the other ones constantly flooding their inbox?
B.) The answer to this question is crucial. “What’s in it for me?”
C.) “Who cares?”
By in large entrepreneur, you consistently apply these five incredibly simple email marketing secretsto your current online marketing efforts.
And watch your email open rates improve by at least 25%, in the next 60 days or less.
As always, if you got any value out of this post, please Digg or tweet this. Thanks!
And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your profits by at least 25% in the next 90 days or less.
(Especially If Your Just Starting Out And Money’s Extremely Tight!)
How many local offline small business owners and or service do you know that aren’t currently taking advantage of low cost high powered email advertising?
In fact, far too many offline local small business owners (unfortunately) don’t see the tremendous marketing advantage they are routinely missing out on, by now systematically utilizing inexpensive email advertising strategies.
How Big And Small Companies Are Not Effectively Utilizing Inexpensive Email Advertising! ( To Make At Least 25% More Long Term Profits!)
Have you ever noticed how little attention big companies actually pay to their loyal customer base?
For ex: have you ever been in a store and watched in disbelief as indifferent management and general cashiers or clerks take their sweet time before they decide to open another line? As if (somehow) it’s the paying customers who are the who are the distraction.
And have you ever bothered to phone or write a company’s Customer Service department and never even received an acknowledgement that they even got your message?
Yes, unfortunately there are some seriously tone death people in business, no matter what size the company is.
Case in point: a staggering 98% of your (online) local small business peers are unintentionally committing the exact same critical mistake, only on a much smaller scale. How you ask?
By not actively (reading) and responding to their valued customer (and potential) customer base’s email correspondences.
This one critical long term marketing mistake is costing them a proverbial fortune in the long run.
And here’s why; if they bothered to respond to their non customers emails and converted at least 40% of them into email subscribers, then could save anywhere from 50-500%!
Because they wouldn’t constantly need to spend the outrageous 500%, in order to create that all important first time customer!
Instead, through two or three inexpensive email correspondences, they could convert that (lead) into a subscriber and now just send periodic emails, instead of constantly wasting a fortune on type setting, postcards and postage!
It’s Up To Ten Times Easier To Effectively Email Advertise When Your Responsive To Customers And Clients!
Think about it for a second, aren’t you three times more likely to consistently do business with a local offline company that actively uses low cost high powered emailadvertising, if they routinely answer your emails?
As opposed to some other offline local company that doesn’t? Far too many small business owner neglect the (already fragile) marketing relationship they have with their local customer base.
And rely far too much on simply, the people coming through the door as a direct result of their more traditional advertising methods, such as local radio ads, expensive local TV and newspaper ads etc.
Not realizing that more and more of their (incredibly sophisticated) customer base is totally going digital.
How Inexpensive Email Advertising Can Help Any Serious Small Business Owner!
(Introducing Three Incredibly Simple Ways You Can Do So Right Now!)
The following five incredibly simple ways that any serious small business owner can effectively use inexpensive email to make a killing, is simply scratching the proverbial marketing surface!
Use your creative marketing juices, to spring board you into more and more profits.(And remember, since a staggering 87% of all new business start ups will fail within the first five years or less.
Most of the time because (you guessed it) expenses exceeded revenues! But just by effectively using inexpensive email advertising, they could greatly enhance their chances of survival.
Anyway, with that said, let’s quickly take a look at how these five incredibly simple email advertising, could work for any offline local savvy small business owner and or service provider.
1.) Strategy # one: This first inexpensive email advertising strategy involves so good old cross promotions. For ex; suppose your offline small business is located in one of those small strip malls.
You know the type that has about five to seven other small businesses. You could make create a strategic joint venture cross promotion, where on your (once per week), you’ll need to inexpensively test, you both agree to send out special email messages to each other’s list, on your traditional slowest days of the week, season or year etc.
And alert your customers to special “new customer” only VIP discount sales event etc. You’ll both inexpensively add long term customers and clients for a fraction of the traditional costs.
2.) Strategy # two: let’s say you own a local offline clothing store, you could offer a free drawing as a way to collect your best repeat customers email and snail mail address.
And send them (either) mobile messages and or emails, alerting them to a special three day liquidation sale.
Think about it for a second, if your a small local offline clothing retailer, and you have 500 email addresses of your best repeat customers.
You only need a ten or twenty percent response rate to make a killing!
3.) Strategy # three: Any finally… This next proven email advertising strategy, actually involves the good Texas two step marketing concept in order for to fully be appreciated.
Because first off, it doesn’t just directly involve around effective email advertsing.
Instead it (first) takes advantage of the fact that your potential customers are kind of in a temporary captive state. Huh?
Whenever a paying customer is 30,000 feet above the ground, cruising on their way to wherever. It’s not like their going anywhere soon correct?
So why don’t the airlines that have already sank X amount of non refundable dollars into creating that valued customer.
Why not (at least) offer them two things, A.) first the opportunity to sign up some type of free drawing to win X amount of annual frequent flyers miles.
Plus, after they capture their email address, start offering special one to three day notices for special one day flights to their most frequented destinations, also offer same day discounts for any cancelled reservations! that ones huge! Don’t you agree?
Anyway, there you have it. Three incredibly simple ways for any serious small business owner and or service provider to cash in big time, using inexpensive email advertising!
Of course it goes without saying, you’ll need a quality (not mention) a respected and reliable paid email service provider.
And non are more respected than Aweber.
As always, if you got any value out of this post, please tweet this. Thanks!
And be sure you grab your explosive free 22 step small business marketing idea kit series.
Extremely important note: And if by chance, you happen to know any of the lesser known podcasters,(or radio show host)
who also target small business owners, service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly
to me or vice versa! Thanks!
(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on marketing your small business or service. I Recently appeared on.)
(And speaking of you consistently generating some type of reliable passive income. This may just be what you need right now. Click the link to
to “discover” the real secret of the ultimate insiders.)
Because it will help you increase your gross profits by at least 25% in the next 90 days or less! And help you master your effective communication in marketing skills.
It’s a $97 dollar value and it’s free! Please note some links on this page are affiliate (income producing) links.
(That Will Enable You To Quickly And Inexpensively Make More Money Now!)
Okay, without a doubt, you can’t mention successful online marketing without segmenting into effective email strategies, correct?
In fact, even if your just starting out and you have no product and or service, you can and should still be using low cost (high powered) email marketing strategies, in order to increase your (on and) offline profits. How you ask skeptically?
Your kidding right? Seriously, just by you effectively using a quality paid email marketing system like (either) aweber, constant contact, infusion soft, get response or icontact etc.
You can instantly and systematically keep your valued opt in subscribers in the loop (both) on and offline, about different events, private grand openings, VIP online webinars, tele conferences etc.
In fact; the main purpose of your initial online email marketing strategy (in the beginning) anyway is to simply inform your subscribers about offline local events that your joint venture partners are hosting.
And the list goes on & on.
How To Strategically Combine The Service Angle And Your Email Marketing Strategies To Hit It Out Of The Park!
If you don’t currently have any particular product or service yet, think about ‘how’ you can strategically use your email marketing strategies (simply) to be of service (in a big way) to your valued opt in subscrib For ex; suppose you are a rather small (but) fairly successful offline retailer. And you currently employ eight people. Five full timers and three part timers.
Of course you’ll be periodically emailing your subscribers whenever you get new inventory or your holding some (can’t miss) blow out sale, and the price mark downs are simply not be believed etc.
Or whenever you need to survey them for their all important feedback or to announce your grand opening of a brand new second location etc.
This next rarely used (little known) super underground (ninja) marketing strategy, allows you to go deep under cover and (simply) out promote your big buck major competitors for (literally) pennies on the dollar!
1.) Strategy # one: This first rarely revealed (under utilized) marketing strategy will help to build permanent long term trust with your subscribers for peanuts!
Suppose you start diligently networking (aka) joint venturing with other small to mid sized offline (local) small business owners and or service providers, and you all agree to inform each other (so that) in turn each of you that’s participating can inform your subscribers.
About any non competing business and or service provider that is doing one of two things.
A.) Holding a “Everything must go” going out of business liquidation sale! Your subscribers will love to be on the A list for that one service alone!
B.) Their announcing a second location “Grand opening sale!”
And everyone that has this special VIP X % off discount coupon gets 20% off any purchase, plus an extra 10% off for each person they bring with them to the grand opening, (over 18) that’s not currently a customer.
Maximum of two new people. Think about this powerful strategy for a moment. Suppose there are twenty local small business owners (currently) participating in this massive cross promotion.
If each participant has just 1,000 total on and offline subscribers on their respective lists. Which means any time they email their list, a grand total of 20,000 opt in subscribers will receive their email announcement about some upcoming local event.
If just 2% of the subscribers decide to participate, that means an additional 400 customers show up. (20,000 x .02% = 400.)
And if 40% of those 400 bring at least two additional people with them, that equals an additional 160 people! (400 x .40% = 160.)
Just because their on your list and you’re savvy enough to use a quality paid email marketing service.
2.) You can always add a huge display inside your retail outlet (and or) add your best market tested lead capture page style business card inside every purchasers bag.
And invite them to join your list in order to receive $1,000 dollar worth of super “new customer only” discount coupons from various other offline local JV partners that are currently participating in your massive cross promotion venture.
Simple Email Strategies That Flat Out Work!
3.) You could offer a free drawing, where once (each month or once every quarter) you offer two guaranteed grand first prize winners.
The chance to win one free 30 minute one on one power consulting session (either) once per week one free 60 minute session per month. And all they need to do is join your list!
Of course you can always simply be a affiliate sales rep that lead generates for another expert (of some kind) that currently offers one on one power consultations of some kind.
And merely receive a certain percentage (like) 25% of any paid hourly consultation fees or an ongoing paid monthly residual amount of 15% for any individual that upgrade and sign up for a 12 month monthly maintenance program of $200 dollars per month.
So at just 20% per month, you’d still receive $60 per month as long as the client remained in the program. Just ten clients that you bring them that remain active for 12 months equals $600 per month in ongoing residual income for you!
4.) They could also opt in on a special lead capture page on your paid self hosted blog (which) is hopefully a WordPress blog.
You could also record all 12 or 48 (one per week) sessions. And do one of two things with them.
A.) Use them as a powerful free risk reversal bonus whenever anyone purchases a more expensive product of yours and or one of your top JV partners.
B.) You could discount the perceived retail value by a whopping 70% to anyone that joins your list and or gives you a bank account filling testimonial!
Or you could sell the resell rights to someone and pocket thousands off a retail product you just discounted by an incredible 70%!
Re- read that last one, because it’s one of those little known rarely revealed marketing strategies that the six, seven & eight figure earners use to make thousands of dollars every year in passive income!
In other words (let’s say) they currently charge $500 dollars per hour to consultant with their customers and clients. Which means 12 monthly one hour sessions (typically) would cost $6,000 dollars. ($500 PH x 12 monthly sessions = $6,000 dollars.
Now they record each sessions (have it transcribed) and add five to six incredibly popular bonuses valued at X, that they get to keep even if they decide to ask for a refund of the recorded sessions.
They discount the recordings by at least 70% off the normal retail price, which means everyone pays just $1,800 dollars!
Then they turn around and sell a mater license to the recordings for $10k each! Which means every person that pays ten grand, not only gets to keep 1oo % of the $1,800 purchase price, but they also get to pocket 100% of the $2,500 dollar license fee that they sell to others!
Pretty slick huh? You bet!
Proven Email Strategies Can And Will Take Your Business To The Next Level!
5.) And last, but certainly not least; you can do like a ton of other super successful online beginners have done.
You leverage those online marketers ahead of you and you both win! You might offer their free 30-90 ‘how to’ webinar as a free opt in lead generator to your target niche audience.
You build your subscriber list, they get additional free viral marketing exposure and your valued subscribers discover things they didn’t previously know!
Apply these five proven principles for sales copy writing success!
(Violate These Five Essential Sales Copy Writing Elements And Your Email Marketing Campaigns Will Suffer!)
Have you ever noticed how some marketers (no matter) how they primarily market their business (on or offline) seem to magically achieve sales copy writing success?
Well (my friend) truth told, it’s no magic at all. But if you were to pin them down, you’ll probably discover that all of their proven sales copy writing success, boils down to an incredibly simple formula that they use over and over.
And no matter what their particular niche is, and no matter whether they sell low front end or large back end ticket items etc.
They all basically adhere to these same five basic (proven) copy writing success elements. Since your reading this online, let’s apply these five basic email marketing copy writing secrets (if you will) to your online marketing efforts.
Violate these five basic proven email/ sales letter marketing principles and strategies on a regular basis and your power list builing 101 and long term sales efforts will suffer mightily.
Introducing Five Proven Email Marketing Strategies You Must Implement Or Your Sales Copy Writing Results Will Constantly Suck!
This first proven sales copy writing principle (while) not on the list is still vitally important.
That being this, (unlike) the career politicians, your (power list building 101) efforts need to be laser beamed focused and highly (targeted) niche-d.
Meaning- don’t make the long term pre profit killing mistake (like) the career politicians, of trying (desperately) to be all things to all people. Because (sadly) in the end, you’ll ultimately whined up being nothing to anyone.
Just to quickly recap the proven path of (on or) offline-long term- marketing success. You target a specific prospect (in other words) you target a specific niche.
And through (either) paid or free (highly) targeted traffic generating methods. You drive that targeted traffic to a specific type of lead capture page.
And that page highlights the specific benefits (your free lead generating) giveaway that your offer that particular market (prospect.)
And they either opt in (join) your list or they don’t, period. And depending on whatever that particular landing (squeeze page’s) opt in conversion rate is.
Then you start slowly and systematically, tweaking various things (in expensively) testing and tracking your results.
Meaning- you closely monitor the results after you slightly alter your main power headline, your background colors, your all important P.S, your ” call to action”, the bonus or bonuses you offer, (if you offer any) bonuses on that particular offer etc.
Of course you only change (test) any one variable at a time and you continuously see, (track) which change (minor tweak) gives you the most overall bang for your buck.
And over time, you’ll ultimately discover which changes attract that particular niche audience the most.
And that’s when your (getting powerful) close enough to start incorporating the following five proven sales copy writing success tips.
Follow The Proven Path To Sales Copy Writing Success!
1.) Whenever possible, always lead with some type of free(or very inexpensive) evergreen informational value that your target market never gets tired of learning or hearing about.
While it sounds pretty straight forward, (and it is) you’d be down right shocked at how often -otherwise- serious entrepreneurs violate this incredibly simple (long term) money making principle.
Just as a quick side note, let’s suppose your a rather new (offline) local retailer of some kind and you start aggressively trying to build your email list.
One simple way for you to constantly provide long term “evergreen” value to your list of exclusive (insider) VIP subscribers is by alerting them to the various “Members Only” sales that other (offline) local non competitive retailers and other small business service providers are periodically holding.
Maybe you (and) 5-10 other (small to midsize) offline local small business owners, and or service providers agree (upfront) to keep each other informed of your exclusive “closed” to the general public VIP sales.
Or you share your “Grand openings” of second locations notices with each other. Your opt in subscribers would love the idea of being on an exclusive VIP insiders list.
And you’d be providing tremendous “evergreen” value with that one type of service alone, don’t you agree?
2.) Your next proven email marketing principle is to constantly “educate” your valued subscribers. Maybe there are constant “major” changes within your industry.
If so, keep them abreast, via special email alerts. Or inexpensive offline snail mail postcards, or maybe you create a private page on your blog (meaning) with a free plugin, currently (available) to WordPress users anyway, you hide the page to the general public and via your email messages, you direct them to a section (a page) on your blog entitled “What’s new!”
Again, this could be news via some of the other local retailers and service providers and (all of ) you simply jointly share the news among yourselves, via your blogs and periodic email messages etc.
3.) You can always use your email messages to (at some point) “Invite” your subscribers and all of the other valued subscribers of your (joint venture partners) to some type of offline private sales event.
(And or educational seminar/workshop etc.)
Or you can (and should) “Invite” them to -either- a live or pre recorded online webinar and or tele- seminar event(s.)
That’s an extremely powerful way to periodically share juicy insider stuff and create a ton of short & long term sales.
Use Your Email Communications To Constantly Inform And Educate Your Subscribers And Watch Your Bank Account Grow!
4.) Your emails (and or) offline sales letters can and should also “advice” your subscribers about the specific do’s & dont’s of your industry. Boy, without getting too far gone on a tangent here.
If you’re a CPA or any type of professional with highly specialized (niche-d) knowledge.
Here’s a chance for you to become the resident “in house” expert that periodically supplies fresh, up to date “insider” info to this collection of small business entrepreneurs.
Then you simply (not to mention) inexpensively expand (build out) your free viral marketing exposure, by offering every small business owner & service provider within the network, “lifetime” VIP discount prices to your best and most popular Products & services.
And (get this!) the moment they supply you with (either) a written but (preferably) a mouth watering (bank account filling video testimonial), that you (either add to your blog or upload to youtube etc.
You’ll lett them extend your “lifetime” VIP discount prices to (both) their valued employees and or associates, plus their extended families and your business customers & clients etc.
There is more to chew on in that one powerful marketing concept alone that (either) of us, will be able to tap into in one lifetime!
5.) And finally… Entrepreneur, in order to really go to the next level in your business. Don’t just hire qualified coaching/consulting experts, in order to grow your business.
Periodically take advantage of one of your best inexpensive (not to mention) proven sources for straight forward, non fluff insiders!
Use your periodic emails and or offline snail mail postcards (and or) offline sales letters to “survey” your valued bread & butter customers & clients to get a crystal clear idea of what they, need, want and most importantly, don’t want!
As always, if you need any type of free digital bonus as an incentive, your free (and highly) encouraged to use the powerful free nine page special report, yours truly offers!
In the end entrepreneur, hopefully, you can see how these five mega proven email/basic marketing principles (when) consistently implemented.
Will lead to long term sales copy writing success, agreed?
Okay, you know the drill about sharing this via Digg or twitter, right? And you won’t forget to grab your free 22 step small business marketing idea kit series, right?
And you know that it will help you master your effective communication in marketing skills, correct? And of course you realize that although it’s a $97 dollar value, it’s free, right? So get to it already!
