Email Marketing

Why Your Email Marketing Campaign Definitely Needs This Extremely Powerful Five Letter Word!

So have you ever noticed “how” in so many cases, (at least as it relates to business), the  answer(s) you’re diligently looking for, are often extremely simple and sometimes right under  your nose. Funny how many times that’s the case,right?

Well, when it comes to incredibly effective email marketing campaigns and or strategies,  more times than not, that’s the case.

For ex: entrepreneur, have you ever heard the name Amy Schmittauer? She currently runs  an outrageously successful site called savvysexysocial.com.

When you get a chance, do check her out! Because she’s (both) an online marketing and social  media marketing expert!

And she helps small business owners, service providers and entrepreneurs (such as us),  effectively grow our businesses, by utilizing proven online marketing strategies, such as  effective email and social media marketing!

And recently, while on her site, I came across this startling fact, as it relates to successful  online marketing in general and successful email marketing in particular.

And I thought you’d probably find it beneficial as well. Continue reading

Three Proven Email Marketing Techniques Far Too Many Newbie Marketers Ignore!Part Three

Now that you’ve made it to the third installment of this ongoing series about “how  to” utilize effective email marketing techniques, just like the ultimate insiders do.

It would be real convenient to simply suggest that you watch what far too many  aspiring online newbie marketers do, and merely do the opposite. 😉

But even that partially accurate advice, wouldn’t and doesn’t go nearly far enough,  in terms of  adequately filling in the (all important)“why” factor in the effective email  marketing strategies puzzle.

For sure you can avoid a lot of potential email marketing pitfalls, simply by not  following the lead of a lot of totally misguided and overly aggressive online  marketing newbies.

That in far too many cases, they simply view their opt in email list as a convenient sales mechanism for practically unbridled promotions!

But in order for your business and online marketing venture to really go to the  next level or two, you’ve got to have (at least) a surface knowledge as to “why” you  or don’t do certain things online.Especially when it comes the effective and strategic use of email marketing.

So part three will reveal at least three more proven (long term) email marketing techniques that far too many aspiring online newbie marketers.either overlook and or ignore altogether!

And as a direct result, they’re not nearly as successful and profitable as they could and should be! Continue reading

Three Proven Email Marketing Techniques Far Too Many Newbie Marketers Ignore!Part Two

As you previously discovered in part one of this ongoing series about how and  why, you’ve definitely got to stop ignoring at least three “battlefield tested”   email marketing techniques, that far too many aspiring online newbie marketers ignore!

Strategic email marketing (irregardless) the size of your current list and or lists,it is  simply a fabulous way to consistently deliver various forms of value to your VIP subscribers.

It can definitely help you persuade long or (even) short term subscribers, (over  time of course) to go from extremely skeptical and hesitant fence sitters, that are  totally unsure, to raving evangelical super advocates for your business,  products and or services!

All because you simply continue to provide  value to them, by helping to improve  their lives, via the various forms of “value added”content you share via your pre  written and unscheduled (broadcast) email messages.

And when you stop to put a pencil to it, for one extremely affordable monthly price, (just depending on the actual size of your current list of course), you can literally reach your opt in subscribers and consistently share value with them, for literally pennies on the dollar.

And some of them rest assured, will most definitely forward your extremely helpful, problem solving “how to” content to their friends, family and respected associates and inner circles!Look at the potential marketing leverage that’s available to you (and or your major competitors!)!Simply by becoming a concerned and consistent provider of value!

Now entrepreneur, I gotta ask you, “how” cool is that? Continue reading

Three Proven Email Marketing Techniques Far Too Many Newbie Marketers Ignore!

So is your inbox literally flooded every day from different companies that you  joined their list in order to receive, some type of highly informative  periodic  updates? Only instead, it’s  non stop pitch after pitch,correct?Yea, me too! 😎

With very little emphasis placed on the value end of the marketing excellence  cycle even being considered.

But here’s the thing, in spite of some of what you constantly see being done online,  that’s totally incorrect BTW!

Rest assured,when it comes effective  email marketing techniques, there are at  least three things (you and I) definitely  should be doing on the regular!

Because if and when you do, you’re going to start to notice an almost immediate  positive increase in your subscribers responses!And that’s always a good  thing,right?Absolutely!

And the best part is, none of the following three proven email marketing strategies is difficult to do and or implement!But you will definitely need, a reliable, state of the art paid email service provider of some kind, in order to implement these particular proven strategies. Continue reading

Online marketing:Why Local Businesses And Service Providers Definitely Need Email Marketing!Part Two

As you previously discovered in part one of this ongoing series, about “how” extremely  savvy offline small business owners and or service providers, can and definitely should  start aggressively taking more advantage, of some of the many untapped online  marketing opportunities that are readily available to them!

If nothing else, in order to lower some of their traditional upfront, out of pocket cost and  to better leverage themselves through automation.

Case in point:as you also recall in part one, our hypothetical (local offline) women’s hair  salon owner, they were able to generate some very respectable gross profits, even  with a very small  opt in email list of just 173 subscribers!

Most veteran online marketers would practically be in panic mode, if their opt in list only  had 173 subscribers,right?Absolutely!

Even though the the all too typical offline small business owner and or service provider, would probably love to have a a couple of thousands subscribers on their list,they have no problem “whatsoever” profiting from “what” they currently have!Do they?

In part two, we’re gonna dig even deeper, to see “how” else they may be able to take advantage of some of the many untapped online marketing possibilities. Continue reading