Email Marketing

Seven Incredibly Simple Reasons An Effective Email Marketing Strategy Makes Sense!Part Two

As if you needed to be convinced any further, but practically any business, (small) and or otherwise.

And it also doesn’t matter, if you’re an extremely savvy service provider of some kind either.

Whatever your particular case happens to be, proactive email marketing, to some degree or another, should definitely be and or become an extremely active part, of your long term marketing plans.Don’t you agree? The long term savings notwithstanding.

Because remember, just from an organizational standpoint, a reputable, paid email mail service provider, allows you to systematically keep in touch, with your best potential customers, patients and or clients etc.

(And of course, periodically communicate with your paying customers, patients and or clients as well.)

Because, just depending on where they are, (at any given time),in terms of your particular sales funnel, they will automatically receive, the right message, in precisely the right order, each and every time!

So there’s nothing for you to personally try and keep track of, because this fabulous piece of paid software, does it all for you! (For one initially low monthly price of X!)

And the vast majority of the reputable ones, gradually increase your monthly or quarterly rates, as the size of your opt in list steadily grows. Continue reading

Five Incredibly Simple Ways Newbie Marketers Constantly Sabotage Their Email Marketing Campaigns!

You do know, appreciate and understand, “how” the strategic use of opt in email marketing , can and definitely will, systematically, and or dramatically lower, some of your traditional, upfront out of pocket cost, correct?

So there’s no reason to (continually) pound the drum, about that potential benefit, correct?

Because, given the choice, between sending your opt in email, (and or) mobile marketing list of 400 local subscribers, your not exactly, professionally copy written offer!

And or, first paying your local printer, for setup and typesetting, then the current postage charges. And finally, mailing your (direct) snail mail, post card offer to your subscribers, and waiting patiently anywhere from 3 to 10 days, for a possible response!

(That may or not even come!) Or, you (or someone else) within your organization, with very little bankable copy writing skills,could construct an equally dismal email/mobile marketing message, hit send, have your email offer bomb!

But, still pay the same monthly price of X, without the additional charges,  associated with direct snail mail!

And bare in mind, each time you send direct snail mail, those exact same setup, type setting and current postage charges will apply Entrepreneur, which choice do you honestly prefer? Continue reading

Seven Incredibly Simple Reasons An Effective Email Marketing Strategy Makes Sense!

(Especially If Your Business And or Service Is Currently On An extremely Tight Budget!)

Okay, let’s be extremely honest here,shall we?

There are most definitely some times, when your cash flow gets extremely tight, correct?

And like it or not, you have got to make some incredibly difficult decisions, with regards to, should you invest your extremely limited capital in this or that?

And these rather tough decisions, also involve, whether or not, your semi cash strapped small business and or service, should be utilizing, some type of strategic email marketing campaigns or not. Agreed?

Who among us, hasn’t been there, at least a few times?Right?

And if you haven’t, rest assured entrepreneur, because you most certainly will. Hey, it’s just the nature of the beast.

Just so we’re on the (exact) same page here, we’re not talking about lowering any particular costs, by sacrificing , (even) an ounce of overall quality!

In fact, it’s quite the opposite.In terms of strategically lowering your cost, yet maintaining your overall effectiveness.

For that, and at least seven other potentially profitable reasons, you’re about to discover, (entrepreneur), it’s highly advised, you definitely consider, making long term, strategic email mail marketing, a part of your overall marketing game plan.

Let’s take a look at a bare bones minimum, of seven potentially profitable reasons why you definitely should. Continue reading

Five Simple Changes To Prevent Your Best Email Marketing Efforts From Failing!

Ladies & gentlemen, are you currently set up (correctly), to provide some of your best, future and or current prospects, customers, patients and or clients, with ongoing (pre -written), follow up email (drip)messages of any kind?

In other words, do you currently have a reliable, opt in email, (and or) mobile messaging list building process in place?

If not, “what” the heck are you still waiting for?

And “how”soon will it be, before you get with the program, and get your email marketing campaigns, up and going?

On the other hand, if you are currently building, and have any type of ongoing, email mail marketing campaign(s) in place.

You really better focus, (extremely) hard on your emails overall deliver ability rates,because if they aren’t very good, your entire email marketing branch of your business, is definitely about to implode!

And since nobody (in their) right mind wants that outcome, correct? It’s best you focus heavily, on the following five extremely simple changes, that will definitely help prevent, some of your very best ongoing email marketing campaigns from failing! Continue reading

Three Incredibly Simple Reasons Why Your Current Email Marketing Strategies Aren’t Working!

  (As Well As They Could Or Should Be!)

Okay, so right about now, you’ve probably had it up to here, (at least) hearing and or reading about, (why) your current email marketing (strategies and or tactics), simply aren’t working for you!

As well as they can or should be!Correct? Fair enough!

But entrepreneur, please stop and consider, (the potentially) disastrous (and oh) so potentially costly alternatives.

Mind you, (in this particular case only!) We’re referring to the fact, that maybe you currently run, a fairly successful,(single location) offline Mom  & Pop, type of (cash strapped) small business and or service.

It’s Best To Be A Smart Beginner Rather Than A Totally Clueless One!

And not only are you (semi to totally) frustrated, with the ongoing learning curve, trying to (first) consistently find the time, to try and (at least) learn the (bare bones minimum) of your particular, paid email service provider.

But, the actual learning of the particulars of your paid system, are turning out to be quite the challenge as well!Correct? Hey, I definitely get it, and can totally relate!

Because (truth told), after I initially signed up with (Aweber) my current paid email  service provider of choice.

I avoided like the plague, actually logging into their system, and actually attempting, to (at least) learn the basics of how their particular program worked, so I could, at least be semi competent!

Strategic Email Marketing Definitely Has A Bit Of A Learning Cure! (Especially In The Beginning!)

 And it seemed like, (initially anyway), they were constantly changing (updating) the way, you navigated their inner dashboard!And their newer changes, would invariably, throw for me the proverbial loop, each time! 

Luckily though, they provide excellent, and extremely friendly, toll free customer service, (within) the US anyway!(M-F EST 8 am -8 pm.)

And their reps, are more than happy and qualified to assist you in anyway, they  possibly can!And their extremely patient too!Now then…

Enough with the plug for them! 😀 Let’s get to the three extremely critical reasons, “why” some of your current email marketing strategies, (and or) tactics, simply aren’t working for you, as well as they could or should be!Are you ready? Continue reading