Why Aren’t You Consistently Leveraging Your Simplest Marketing Opportunities?

   (Especially The Ones That Are Right In Front Of You!)

Ladies & gentlemen take a good look at the featured image with this particular post. It looks it’s on some type of display, correct? Some the viewers of it can see it.

But that’s about all. And once the store closes for the day. The only way to see it any further. Is to either pay the top current retail price.

Or close to it, correct? But what if you and or your major competitors could or would start leveraging your simplest marketing opportunities! The one’s which don’t require you constantly spending a ton of upfront cash! That definitely wouldn’t be such a bad thing, now would it?

Stop Reaching Out To Complete Strangers! (And Instead Leverage The Current Network You Already Have!)

As always, the following hypothetical marketing examples. Are being used strictly marketing illustration purposes only. Here’s what I’m specifically referring to. When I suggest you leverage the extremely low hanging marketing fruit.

 Which is usually right in front of you. It’s just typically disguised as all too common situations. Case in point. Entrepreneur, if your single or multiple location, non franchised retail jewelry store.

Is currently located in a strip mall of any kind. First start with every personal or professional contact. You and or your current and future employees and or associates already have with them!

And ethically bribe these local men & omen to. Join your opt in email list. And drag a friend with them to your store and or showroom. Who’s at least 18.

Simply for doing so. They get to save a maximum up to 40% or X! Plus they get to purchase any one piece of bling. Up to a maximum of $2,000 dollars or X.  Remember your actual hard cost is typically 50% or less.

Entrepreneur You Gotta Know Your Numbers! (So You Stop Wasting Your Efforts And Resources!)

Do yourself a huge favor! You have to get a realistic idea. Of what your ideal customer and or client’s total lifetime customer value metrics are! Meaning, ho much is your best customer or client worth to you over time.

Then you can determine “what” you truly can afford to invest. In order to consistently generate brand new first time customers and or clients.

Now closely follow this potentially lucrative, long term customer acquisition strategy! Think about the fact. Your current and future full and part time employees and or associates.

On average, they all typically know at least 25 other locals, correct? Which includes current and former neighbors. Besties, in-laws, siblings. Aunts and uncles, nieces and nephews.

Entrepreneur Letting Previously Untapped Marketing Opportunities! (And Or Possibilities Slip Through Your Fingers!)

Have you had at light one light bulb marketing moment yet? 😀 And all of those mentioned know at least 25 others as swell, correct?

Nine categories were mentioned, right? nine times 25 equals? (9 x 25 = 225.) And typically 30% of your gross figure. Are the potential customers.

Who will buy from either you and or your major competitors. In the next 60 or X number of days or less. (225 x .30= 67.50. Or 67 as a practical matter.)

Coming up in part two. You and or your major competitors will discover at least three more proven ways to start leveraging and monetizing your simplest marketing opportunities!

Just Make Your Consistently Make The Most Out Of Your Current And Future Opportunities!

P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!

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And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly to me or vice versa! Thanks!

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(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on marketing your small business or service. I Recently appeared on.)

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