(With The More Established Better Funded Firms In Your Local Area!)
If your CPA firm is just starting out. Or you recently got licensed and are starting out on your own. There is potentially a lot of marketing leverage to be consistently created and or generated in your local market.
For literally pennies on the dollar. And as long as you market effectively. You don’t have to rely on the outrageously expensive, traditional on or offline advertising/marketing campaigns. Which is definitely a welcome relief, correct?
Consistently Creating Opportunities Is Definitely A Mindset Shift!
Strictly for hypothetical marketing illustration purposes only! Imagine one of your favorite, local mom & pop bakeries. Since you and or at least one of your major local competitors also purchases some of their bakery goods there too.
You partner/
You partner/Joint Venture with the local, mom & pop bakery owners.
And here’s at least some of what you initially propose.
Since you already have a pretty accurate idea. Of what your ideal customers. Total lifetime customer value metrics are. You know you can easily afford to finance a free monthly or quarterly drawing for the bakery.
In order to consistently generate some serious word of mouth and mouse buzz. For literally pennies on the dollar!
Strategically Building Out Your Long Term Back End Marketing Opportunities!
Your 1st grand prize could be something sexy! Like three or X number of 20 lb. bags of the bakeries extremely high end gourmet coffee! Plus a dozen pastries. As well as a dozen bagels.
(They only get the dozen bagels and a dozen pastries on the their very 1st they pick up their 20 or X lb. bag of gourmet coffee.)
But they still receive two more 20 lb. bags of great tasting gourmet coffee. On their next two monthly visits. This particular marketing strategy.
Targets local business owners and or service providers only! Ideally the bakery owner(s) would have a sign inside their store. Near the counter. And simply have local business owners enter their free drawing via their opt in email landing page.
This way the bakery starts or continues building their own opt in email subscriber base.
And of course all 99% of the runner ups. Instantly win two incredibly valuable bonuses worth X. 😀
Bonus # one: An extremely time sensitive discount coupon. To save X% off their very next order from the bakery.
Bonus # two: Each business owner and or service provider. Who responds within 3 days or 72 hours of receiving the email from the bakery.
They get a free 45-60 minute, one on one Tax Savings Strategy session from the CPA firm. Which is an X dollar value!
(This cannot simply be a sales pitch! Or this particular strategy potentially does more harm than good!)
This is just an incredibly small sample. Of what happens when you and or your major competitors market effectively! Don’t you agree?
Just Make Service And Constantly Over Deliver Value Job One! (And Your Main Priority!)
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
As always if you got any value out of this post, please share this on your favorite social media sites or tweet this. Thanks!
And if you’re currently registered on Linkedin or twitter, and you’re serious about doing some type of power networking. Let’s get connected asap!
Extremely important note: And if by chance, you happen to know any of the lesser known podcasters, (or radio show host) who also target small business owners, service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly to me or vice versa! Thanks!
(While you’re at it. Be sure and schedule your free 30 minute brainstorming session now! It’s a $125 dollar value!)
(And be sure you head over to Spotify.com and setup your free account. This way you can listen to my podcast “The Marketing Minute” and leave me a greatly appreciated 5 star review. Provided you honestly feel it warrants it. Thanks!)
(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on marketing your small business or service. I Recently appeared on.)
(And speaking of you consistently generating some type of reliable passive income. This may just be what you need right now. Click the link to “discover” the real secret of the ultimate insiders.)
And be sure you grab your explosive free 22 step small business marketing mastery kit series, because it will help you increase your gross profits by as much as 25% in the next 90 days or less. (Provided you’ll consistently implement as instructed.)
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.) It’s a $97 dollar value and it’s FREE! Please note some links on this page are affiliate (income producing) links.
