(And Why They Should Definitely Be A Part Of Your Long Term Marketing/Promotional Mix!)
So when’s the last time you got a totally unexpected, really cool gift? Who can deny the long term money making power of gift baskets.
Ever notice the look on peoples faces? When they get a nice gift. They totally didn’t expect.
What about you? How well do you contain yourself with this happens? And you almost have to do a little bragging both on and off of social media, correct?
Go Ahead And Start Creating Some Potentially Profitable Word Of Mouth Buzz!
Strictly for hypothetical marketing illustration purposes only.
Let’s say you’re relatively successful residential real estate agent. And you specialize in listing and selling residential properties in the $500K range and over. 😀
And let’s say it’s the one year anniversary of when you sold. Either a single or married woman her/their house, condo and or townhouse etc.
And completely out of the blue. You and or the actually broker. (The owner of the agency.) Arranges for these ladies to receive a really cool, totally unexpected gift basket.
It’s an X dollar value! You know both they. As well as some of the closet members in their personal and professional inner circle. Will definitely help spread the word both on and offline, correct?
Meanwhile, think about how often and how much money their local major competitors are constantly spending.
On outrageously expensive, hit and miss traditional ad campaigns.
Keep Working On Increasing Your Brand Visibility!
Or what if a financial planner sends that gift basket as a house warming gift. To one of their married clients. Who recently bought a house.
Or what if the extremely marketing savvy financial planner. Has an older male or female client. And they pave to have both their driveway and front sidewalk shoveled during the brutal winter months.
Or if your primary business is shoveling snow or plowing driveways and sidewalks. Partner up with a local, non franchised bakery. And arrange to offer extremely time sensitive discount coupons to local bakery.
Where simply for hash tagging your snowplowing service on social media.
They get a discount coupon. To purchase a 2-5 lb. bag of extremely great tasting gourmet coffee. Or whatever they purchase. They get to do so at cost.
You know they’ll quickly help spread the word, correct? 😀 Fellow profit seeking entrepreneur. Are you starting to better appreciate? The long term profit generating potential of gift baskets. And power gift giving in general. I sincerely hope so!
Who Honestly Doesn’t Like Receiving Really Nice Gifts?
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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