(For Extremely Savvy Entrepreneurs With The Right Mindset!)
Ladies gentlemen have you ever run any type on or offline paid ad campaigns? If so, then you too probably also appreciate the totally sinking feeling.
When your/our ad campaigns bomb, correct? It definitely doesn’t feel good, does it? Believe it or not. In some unique situations. Those failed ads. Could be or become a potential goldmine. For a potential Joint Venture and or cross promotional partner.
This is how the constant need for cash creates tons of previously untapped marketing opportunities. Don’t you agree?
Scaling Your Growth Doesn’t Have To Fancy And Or Outrageously Expensive!
For a moment. Consider what the total lifetime customer value metrics are. For a local, non directly competing auto mechanic is. And what their Cost Per Lead (CPL) is.
The failed ad or barely breaking even ad the junk car buyer has been running. And may have even stopped running because of it’s overall poor performance.
If the auto mechanics service is the or one of the backend income streams for the junk car buyer.
It may actually make sense the the junk car buyers top JV partners, to supplement, pay for the ad campaigns. Knowing a percentage of the leads generated. Will become 1st and repeat long term customers.
And it may be far less expensive. Then their previous lead generating strategies and tactics.
Be As Strategic As Possible When It Comes To Building Brand Visibility!
And if need be! If the auto mechanic is marketing savvy enough. They can strategically test different “What’s in it for me?” Type of main power headlines.
Because the moment they (or you!) Discover a response main power headline. They or you can turn it into a market tested post card.
As well as a potentially profitable direct response type of single or two sided business card. Knowing the more front end business these effective marketing/promotional tools create for the junk car buyers on the front end.
The more long term customers will created on the back end. For auto mechanic. And the other potential JV and or cross promotional partners.
Fellow profit seeking entrepreneurs. Are you finally starting to appreciate how the unquenchable need for cash?
Can and definitely will constantly create. A stream of previously untapped marketing opportunities! Say yes! 😀
The Previously Untapped Marketing Opportunities Are Literally All Over The Place!
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on marketing your small business or service. I Recently appeared on.)
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