(Long Term Perpetual Cash Flow?)
Fellow profit seeking entrepreneur. Are you a big fan of frozen yogurt in a cone. If so do you have a favorite place to enjoy your frozen yogurt?
Think about how much a typical Xtra Large frozen yogurt cone costs. And the local companies which sell these tasty treats. Especially during the blazing hot summer days.
The local adults and their kids who frequent these types of businesses. More than likely. Your typical, mom & pop retail appliance store owner.
Would never think to inexpensively and systematically leverage these non directly competing vendors customer base. For literally pennies on the dollar. And it’s a potential Joint Venture/JV partnership just waiting to happen, correct?
Don’t Or Stop Over Looking These Potentially Profitable Lead Generation Strategies And Tactics!
Ladies & gentlemen for just a moment. Think about how many locals buy frozen yogurt or ice cream cones throughout the year. But especially throughout the blazing hot summer months.
Now for just a moment. Imagine how much per lead. Yor typical, non franchised retail appliance store owner pays. When they or you generate leads.
Which come by way of outrageously expensive local billboard ads. Local newspapers or local throwaway guides. Or from outrageously expensive 30-60 second prime time radio ads etc.
Strictly for hypothetical marketing illustration purposes only. Let’s say you’re currently paying anywhere from $400- $800 dollars per lead converted to paying customers.
Now think about the actual hard cost of an Xtra Large frozen yogurt cone. Let’s say the retail cost is $2.85 or X. (Even though the actual hard cost is $1 dollar.
But here’s the potentially lucrative, untapped marketing goldmine. Just waiting to be leveraged.
There’s Most Definitely A Reason Why They Refer To It As Common Sense Marketing!
Without having any realistic idea whatsoever. What percentage of the locals who love Xtra Large frozen yogurt cones. Also frequently buy retail appliances. (Especially some of the higher end stuff. 😎
Now think about the following scenario. Your retail appliance store could and should inexpensively test the following. Extremely low cost, 1st time customer acquisition strategy.
Let’s say you or your major local competitors have been routinely wasting at least $25,000 dollars a month. Or X amount per month. On a combination of outrageously expensive. Local billboard ads and full and half a page newspaper ads etc.
In the last two years. The last 24 months alone entrepreneur. You’ve wasted a staggering $600,000 dollars, right? ($25,000 x 24 months = $600,000 dollars.)
Now you inexpensively testing investing initially $5,000 dollars. And buy one Xtra Large frozen yogurt cone. At it’s actual hard cost of one dollar. From the local yogurt or ice cream parlor owners.
And as long as the locals buy two at a time. On the stores typical two slowest days of the week. They get to buy a maximum of two at a time per day!
Go Ahead And Create A Positive Word Of Mouth And Mouse Power Tsunami! (For Literally Pennies On The Dollar!)
You or your major competitors $5,000 dollar investment. Buys 5,000 frozen yogurt cones, correct? And you let the frozen yogurt shop or ice cream parlor. Sell 5,000 or X number of cones for one dollar each.
The local frozen yogurt lovers absolutely love this promotion, right? So you know a certain percentage of them will enthusiastically help spread some positive word of mouth and mouse buzz, correct?
So more locals start frequenting these businesses. Especially on those particular days, correct? 😀 And they won’t just come to buy discounted frozen yogurt. Or discounted ice cream cones, correct? 😀
(But ‘why” would or is the retailer doing this? What’s in it for them?) Well, the yogurt and ice cream shops readily agree to the following. They will gladly give each customer who buys two Xtra Large frozen yogurts cones.
And gets them for $1 dollar each or X. They will get a sealed envelop which says “Congratulations.” Written on the outside of it. In big, bold red letters.
It definitely shouldn’t take the locals too long to rip open those envelops open, correct? 😀 Inside, they’ll find one of your best market tested, extremely time sensitive, new new customer only discount coupons. Coming up very shortly in part two.
You and or your major competitors will discover how to inexpensively take things to the very next level or two. Until then. Are you starting to better appreciate?
The long term positive cash flow. Which can be a direct result of an Xtra Large frozen yogurt cone.
You Definitely Can And Should Build Some Income Producing Assets!
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