(Especially When They Definitely Won’t Cost You A Fortune In Order To Do So!)
Ladies & gentlemen hopefully by now. As you read-re-read and start applying at least some of what you’ve discovered in these first two installments.
You’re ready to help at least some of the local secretaries in your immediate area. Become goodwill ambassadors. Knowing and understanding. Like any and everything else.
There are different levels of participation and commitment, correct? Because obviously not every secretary of female office manager who gets involved. With be as active and or productive as the top performers, right?
Scaling Your Brand Doesn’t Have To Be Complicated And Or Expensive! (In Order To Be Or Become Outrageously Visible And Recognized!)
For starters. Let’s quickly revisit certain situations. Potentially involving some local secretaries. And just depending on who they know. And where they physically work.
And where who they know currently works at or for. These combinations of people, places and events. Can potentially lead to some explosive exponential growth. Case in point.
What if one or several of these local secretaries. Either knows other women who currently work in a state building. Or better yet. They have a female relative or relatives who currently work i a state building.
Or they have an in-law or neighbor. Or their sister or aunt is the athletic director for a local Jr. college. Or their sister or aunt. Owns or currently works in a local independently owned, hair or nail salon.
Or they’re a local mail carrier. Hopefully you’re starting to better appreciate the long term marketing possibilities? The main point being. If any or at least a few of these local secretaries. Personally introduce you and or your major competitors. Into any of the situations mentioned above.
Your sitting on a potential long term goldmine. 😀 Don’t you agree?
Consistently Generating Profits Can Start To Be Or Become Systematic!
Any one of the above situations can be the creative marketing spark. Which swings the door of long term opportunity wide open. As always, strictly for hypothetical marketing illustration purposes only.
Let’s say you have been investing at least $550 dollars per lead. Via outrageously expensive. Local prime time 30-60 second TV or radio ads.
And typically it takes about 14. (What’s often referred to as touches or exposures to your local audience.) Before a 1st time customer comes into you and or one of your major local competitors stores.
Take a look at the math. (14 x $550 dollars per brand new1st time customer. Means on average. It costs you a staggering $7,700 dollars in initial front end. First time customer acquisition costs.)
This Is How And Where You And Or Your Major Competitors Start Systematically Separating Yourselves From The Pack!
However, simply by ethically bribing/rewarding the local secretaries. To both join your opt in email list. And drag a friend with them to your store. Who’s at least 18.
Before the X day expiration window date expires. They automatically save up to 40 or X% off their total purchases. Up to $1,500 or X amount of dollars.
$7,700 – $1,500 dollars still leaves. (For this hypothetical marketing example only!) A nice gross spread of $6,200 dollars, correct? 😎 That difference. (Whatever it actually turns out to be! Is what you and or your major competitors strategically use. To further ethically reward/bribe your commissioned only affiliates.
Or invest back in different parts of the front or long term back of your business. Or to better ethically reward your top performing Joint Venture/JV or top performing cross promotional partners etc.
Ladies & gentlemen no matter how you slice it. Can you see the many potential long term benefits? Of why you and or your major local competitors should entice them to become goodwill ambassadors. Say yes!
You Definitely Have It Within Your Grasp To Grow Exponentially Without All Of The Outrageous Front Expenses!
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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