What if Some Of Your Best Sales Reps Are Already On Another Vendors Payroll!
(It’s Okay To Generate Revenue Using Non Traditional Methods And Strategies!)
When you really stop and think about just how competitive. And in some locations. How crowded the retail appliance industry is.
It just makes total sense. For you and or your major competitors to start systematically leveraging your best vendors. Current and future employees, customers and their current and future vendors too.
Because you and or your major competitors will be inexpensively tapping into a potential long term goldmine. If you can finally wrap your head around the fact. Some of your very best sales reps! May already be on someone else’s payroll!
Who’s Fault Is It If You’re Not Consistently Generating Revenue?
Think about all the ways companies. (Of literally all shapes and sizes mind you!) Are constantly trying to increase their revenue. And they’re primarily laser focused on the initial front end of their enterprises.
Which means they’re all but neglecting the potentially profitable, long term back end of their revenue funnel. And who knows, maybe one of your lower cost front end products or services.
Could become a part of their long term back end. And or vice versa. Entrepreneur if you and or your major competitors aren’t systematically tapping into best vendors ready made network of employees, customers and vendors employees and customers.
You’re definitely working way too hard! And constantly spending way too much on first time customer acquisition. Don’t you agree?
Now This Is Money Making Marketing Leverage!
Entrepreneur please consider the following math. Your all too typical retail store. Of practically any kind. Including the mom & pop independently owned ones.
If they pay for any type of outrageously expensive, dismally performing. Traditional ad campaigns. Like 30-120 second local prime time radio or TV ads.
When you or they actually tally the cost per lead, (CPL) expenses. They or you may end up paying anywhere from $400- $650 dollars per. And if if takes the typical 7-21 exposures per campaign.
Before a brand new 1st time customer is generated. Even at a so called low of $400 dollars per lead. If it takes 14 exposures. You and or your major competitors just spend $5,600 dollars, correct? (14 x $400 dollars per lead = $5,600 dollars in front end expenses!)
As opposed to ethically bribing either your vendors employees. As well as your vendors customers to:
A.) Join your opt in email list.
B.) Drag a friend with them to your store or showroom etc. Who’s at least 18.
Let’s say your ethical bribe(s) in terms of actual real dollars. Cost you $500 dollars or X. So subtract$500 dollars from $5,600 dollars. (By my math, you and or your major competitors are now ahead by an impressive $5,100 dollars. Or something close to that amount, correct?
And this in essence is found revenue. Is it not? 😀 You can use at least some of it to re-invest back into your business and or service.
Or to better reward some of your top performing Joint Venture/JV revenue sharing, non directly competing vendors. For dramatically lowering your typical front end, 1st time customer acquisition costs.
Are you starting to better appreciate “why” you and or your major competitors should go ahead and schedule your free 30 minute brainstorming session now!
Because the bottom line to it all. Just because some of your best sales reps may already be on another non directly competing vendors payroll! Who says you and I can’t or should strategically leverage them? For the mutually benefit of all involved!
You’re committing A Crime If You’re Not Strategically Leveraging Your Best Vendors Employees And Extremely Loyal Customer Base!
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
As always if you got any value out of this post, please share this on your favorite social media sites or tweet this. Thanks!
And if you’re currently registered on Linkedin or twitter, and you’re serious about doing some type of power networking. Let’s get connected asap!
Extremely important note: And if by chance, you happen to know any of the lesser known podcasters, (or radio show host) who also target small business owners, service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly to me or vice versa! Thanks!
(And be sure you head over to Spotify.com and setup your free account. This way you can listen to my podcast “The Marketing Minute” and leave me a greatly appreciated 5 star review. Provided you honestly feel it warrants it. Thanks!)
(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on marketing your small business or service. I Recently appeared on.)
(And speaking of you consistently generating some type of reliable passive income. This may just be what you need right now. Click the link to “discover” the real secret of the ultimate insiders.)
And be sure you grab your explosive free 22 step small business marketing mastery kit series, because it will help you increase your gross profits by as much as 25% in the next 90 days or less. (Provided you’ll consistently implement as instructed.)
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.) It’s a $97 dollar value and it’s FREE! Please note some links on this page are affiliate (income producing) links.
