(So You Can Add More Gross Profits Without Having To Constantly Rely On Adding New Customers!)
Even though as you or your managers thoroughly analyze the data of your retail furniture store. If you or they will have to admit. There are at least a few previously hidden profit centers.
You’ve either yet to have discovered. And or yet to have fully maximized their true profit generating potential, agreed? Because if you’re not consistently utilizing proven income increasing add on sells/upselling strategies and tactics.
Your all too typical mom & pop retail furniture store. Could easily be leaving an additional 15-25% in long term gross profits on the table. Don’t you agree?
Instead Why Not Embrace And Adapt The Growth Without Risk Mindset And Approach!
It might be something as basic as non maximizing your unused or under utilized flooring space. Or maybe you can offer special financing terms to some of your top VIP customers or commercial customers.
It could be extended warranties. Maybe your Point Of Sale (POS) strategies need a little updating or strategic modifying. At the end of the day. One thing is for sure. Constantly chasing new 1st time customers.
Can feel like you’re business is serving a lifetime sentence. Because you can’t seem to ever get off the the endless treadmill of chasing new customers.
Not only is it outrageously expensive. But it constantly diverts your revenue where it’s truly needed elsewhere.
These Simple Marketing Tactics Will Definitely Lead To Increased Gross Profit Margins!
First, what if your retail furniture strategically partnered with one of their areas top residential real estate brokers. And top real estate developers.
And the retail furniture store owners allow the developers who sell homes in the $750K and up range. They allow these high income earning individuals to purchase any furniture purchases over $10K at a 50 or X% discount! 😀
Provided the buyers join the retailers opt in email list. And post both pictures and video footage on their social media accounts. Of the retailers furniture.
Let’s say a couple pays $950K for their three bedroom house. The 1st ten grand of furniture they purchase. They pay the retailers current retail price.
However, everything over $10K. They only pay 50 or X% of the current retail price. Up to $40K or X. Then they start paying the current retail price again.
Imagine if they spend a grand total of $33K furnishing their house, condo or townhouse. (For this hypothetical marketing example only!) This means everything they bought over $10K/. They got for 50 or X% off or at actual hard cost, right?
It’s Time To Put Your Positive Word Of Mouth And Mouse Marketing Buzz On Steroids!
Think about how much designer furniture this could potentially be. All over their house. 😀 And more than likely the vast majority of people who visit their home.
Are probably in or close to the same income bracket, right? Meaning at some point they too will probably want some great looking furniture too. And the odds are pretty good, they’ll turn to the retailer.
This is just some of the ways a retail furniture store owner can discover and unlock some previously hidden profit centers. Any questions?
With Just A Little Strategic Tweaking! You Can Unlock Some Previously Overlooked Profit Centers!
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