(As You Both Inexpensively Generate Even More Free Massive Marketing Exposure!)
So it’s no industry secret the multi billion dollar a year wedding planning industry is incredibly competitive, right? Key strategic alliances, (aka) Joint Venture/JV revenue sharing arrangements of all kinds.
Can and definitely will help separate the wedding planners business from the pack. And this is where your retail jewelry business can systematically and strategically help them do so.
Sure, even your average mom and pop, local wedding planners. (Which aren’t necessarily the most sophisticated marketers. ) Will usually partner up with the local florists well as a local photographer.
But they (or you!) often overlook altogether. The almost natural potential marketing synergy which can and should exist between the two industries. Have you noticed this untapped potential goldmine partnership too?
Your Retail Jewelry Business Can Most Definitely Help Build The Wedding Planners Brand! (Without Taking A Thing Away From What You’re Currently Doing!)
Case in point. And as always. Strictly for hypothetical marketing illustration purposes only. For just a moment. Think about on average “how” many locals. Not just couples planning their big day.
Both the wedding planner and their staff interact with M- Sat. Then their personal inner circle on the weekends and major holidays.
Once or as soon they leave their jobs. They may still interact with:
1.) Their siblings.
2.) Their besties.
3.) Their in-laws.
4.) Their neighbors.
5.) Their association members.
And at least a percentage of these groups may either want to purchase some extremely great looking bling of their own. Or they know someone who does, correct? Especially if they can get their great looking designer bling at an attractive discount.
Just think if the wedding planner has their very own opt in email list. They can definitely should send some of your best.
Extremely time sensitive, market tested offers to their subscribers. (Don’t you agree? 😎
As Soon As You Develop And Nurture The Creating Opportunities Mindset! (The More Previously Closed Doors Of Opportunity Wil Start To Open For You!)
We/you haven’t even begun to explore how your wedding planner business benefits. By partnering with a reputable, independently owned retail jewelry business yet.
Clearly doing so will help the wedding planner both expand and elevate their/your brand. Because the jeweler can offer the wedding planners customers personal and professional inner circle.
Exclusive, extremely time sensitive discounts. Via the wedding planners opt in email messages. Potential messages like. “Because you are one of our extremely valued customers.
For an extremely limited time! You are entitled to save 10 or X% off any purchase at Perkins Jewelers. However, simply for dragging a friend with you who’s at least 18. Before the ten or X day window expires!
Entrepreneur Go Ahead And Take Things To The Very Next Level Or Two!
You automatically save 25 or X% off up to $1,000 or X amount of dollars. (And as long as your guest also joins our list before they leave the store that day!)
You automatically save an additional 15 or X% off. For a maximum savings of 40 or X% off! (Say what? 😎 And as long as their friend also joins your list before they leave the store that day.
They automatically save 25 or X% off their total purchases. Up to a maximum of $1,500 or X amount of dollars. Otherwise, if for whatever reasons they don’t want to join your opt in email list.
They can still save 10 or X% up to a maximum of $500 or X amount of dollars.
Now imagine the other vendors do something similar! Things could get pretty interesting and profitable pretty quick! Don’t you agree?
Ladies & gentlemen are you starting to see why it definitely makes sense? For your retail jewelry business to partner with the local wedding planner.
Entrepreneur Go Ahead And Start Forming Those Potentially Profitable Strategic Alliances!
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