So How In The World Does The Furniture Store Owner And Local Photography Studio Both Make Out?
(Simply From Strategically Partnering Up With The Right Non Directly Competing Vendors!)
For sure the vast majority of you reading this post. Both now and in the not so distant future. Have either heard, read or personally experienced. The benefits of forming some type partnership. And or forming some type of strategic alliance, correct?
And for the record.
I’m not to referring to any type official/legal partnerships. Where you and I officially sign documents and all of that. The furniture store owner and the local, mom and pop photography studio owner(s.)
Can and definitely should. At least attempt to form some type of mutually beneficial, strategic alliance and or partnership. Don’t you agree?
Yor Local Photography Studio Owner May Be Sitting On An Untapped Goldmine! (Help Them Discover And Monetize It!)
For just a moment. Think “how” a staggering 97% or more. Of most local, mom & pop photography studio owners market their service.
The vast majority of them. Really have no idea. How to go about writing any type of potentially profitable. “What’s in it for me?” Main power headline, correct?
Whether it’s for their direct snail mail post card campaign. Or if it’s for their offline directory or classified ad etc.
Or for their quarter page ad in a local throwaway guide etc. And more than likely. If they’re a mom & pop business owner. They probably can’t afford any outrageously expensive, traditional 30-60 second prime radio or TV ads just yet, correct?
But whatever her particular case is currently. They or you can most certainly. Cannot afford to not form some potentially lucrative. Mutually beneficial, strategic alliances (aka) Joint Ventures.
With some reputable, local non directly competing vendors. Who need your exact same customer base. But obviously for different reasons. Don’t you agree?
Let’s Talk About Creating Some Ultimate Marketing Leverage! (For Literally Pennies On The Dollar!)
Enter an extremely marketing savvy, local retail furniture store owner. You and the profit seeking photography studio owner.
Could and definitely should strategically combine your efforts and marketing/promotional resources. And you’ll both ultimately prosper. For literally a fraction of the typical front end, traditional advertising costs. 😀
Strictly for hypothetical marketing illustration purposes only. let’s say your extremely marketing savvy retail furniture store.
Forms a strategic JV revenue sharing arrangements with local, independently owned photography studio owners. They (or you!) Might inexpensively test the following promotion.
First, the retail furniture store owner. Shares “why” it’s definitely in the long term best interest of the photography studio owner(s.)
To start building and steadily nurturing, their own opt in email list. This way they (or you!) You can inexpensively remain in contact. With your best subscribers and loyal customer.
Systematically building their own list. Potentially opens the door wide open to some ;potentially lucrative JV revenue sharing opportunities. With other local, non directly competing vendors.
Entrepreneur Don’t Or Stop Leaving Your Long Term Marketing Success To Chance!
Case in point. You, (meaning) the extremely marketing savvy retail furniture store owner. Share with the photography studio owner. The potentially lucrative, long term benefits of holding a monthly free drawing.
Where each month or quarter. The 1st grand prize winner. Automatically wins one “Family Size” photo session valued at X. (One per household.)
But the1st grand prize winner also wins. At least ,if nothing else. One of the retail furniture store owners, best market tested. Extremely time sensitive gift certifications.
Where for an extremely limited time. They save X% off. However, simply for joining the retailers opt in email list. And dragging a friend with them to the retailers store. Who’s at least 18. They save even more. 😀
In part two. Let’s dive even deeper, okay? Because the right type of mutually beneficial partnership. Between the furniture store owner.
And the local mom & pop photography studio owner. Can be and or become quite lucrative. Don’t you agree?
Open Your Mind To The Previously Untapped Marketing Possibilities!
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