(You And Or Your Major Competitors Job Is To Help Them Pick Out The Best Looking Bling For Them!)
One can only imagine the ongoing excitement. Surrounding any couples planning their dream wedding, correct? Think of all of the details involved.
Not to mention the must needed finances to make the union a success. You need or want an ideal location, correct? You or someone immensely qualified. Needs to coordinate between the caterer.
The beverages, the music/DJ. You need to have a pretty good idea of “how” to expect. Where you’ll get your cake. And a host of other top of the list considerations, right?
So Let’s Discuss The Long Term Benefits Of Networking!
Think of the benefits of an extremely marketing savvy financial planning firm. (Or even an extremely marketing savvy financial planner. Who’s just starting out.
And they (or you!) Put together a free 3 – 5 page digital special report. Explaining at least some of the most critically important issues.
Marriage couples definitely need to be aware of. And seriously consider before officially going down the aisle. For ex; “Why Getting Married Could Actually Allow The IRS To Legally Take More Of Your Hard Earned Money!”
This free digital, opt in email list building special report. Could be given away to customers of both a financial or estate planner. Plus an extremely marketing savvy wedding planner.
As part of a strategic bundle of bonus gifts worth X. For couples who:
1.) Who hire the wedding planner.
2.) Join the CFP (Certified Financial Planner’s) opt in email list. Via a market tested lead capture page. Where they click a box on the page. Indicated they’ve also like the free digital report.
Detailing X number of things married couples definitely need to know about better navigating their finances.
3.) Just officially announced their engagement. And the extremely marketing savvy retail jeweler. Partners with both the financial planner. As well as the wedding planner.
And provides their customers/subscribers. With links to both the CFP or estate planners. Or wedding planners websites and or market tested lead capture pages etc.
You Really Should Lean Into Scaling Your Business And Or Services!
The bridal business owner and the event planner should definitely be forming some type of mutually beneficial Joint Venture and cross promotion arrangement.
Because they both need similar customers. Just for different reasons. And simply by combining their best resources.
Both dramatically reduce their initial front end customer acquisition costs. Plus they could potentially build long lasting relationships. Which could open doors you may not even realize are available.
Hopefully you now better appreciate why letting the locals plan their dream wedding. And your retail jewelry business. Can and should strategically cross promote or JV with the aforementioned, non directly competing vendors.
Makes sense, does it not?
Now Would Be A Perfect Time To Form A Strategic Network Of Non Directly Competing Local Businesses!
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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Extremely important note: And if by chance, you happen to know any of the lesser known podcasters, (or radio show host) who also
target small business owners, service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly to me or vice versa! Thanks!
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(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on marketing your small business or service. I Recently appeared on.)
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