(Because The Opportunities Are Steadily Multiplying!)
Entrepreneur when you hear or read the performance based marketing? What immediately comes to mind? For the purposes of this particular post.
You and I really do have different levels of implementation for these types of potentially profitable marketing strategies. Which means you, I and or your major competitors have the utmost flexibility.
To go as deep or as shallow as you wish to. That’s definitely a nice option of marketing flexibility to have, correct?
What If Scaling Your Efforts Involves Helping Other Entrepreneurs Scale Too!
Case in point. Suppose you’re a solo-preneur. Whose just initially starting out. So obviously you don’t have a ton of money to invest in a commercial lease in a better area of town just yet, correct? 😀
Nor do you have the money nor the desire to invest in some potentially expensive, dismally performing traditional ad campaigns. At least not initially starting out, right?
Strictly for hypothetical marketing illustration purposes only. Let’s closely explore a situation or two. To see how you might be able to ethically leverage as well as ethically reward some non directly competing vendors.
For being allowed to leverage their current and future customer base. 😀
Say for example. See the featured image for this particular post? Let’s say that’s your business. You do nails, but you don’t currently have a commercial space yet.
So you approach your local hair dresser.(The one’s you already have some type of established personal relationship with!) And here’s what you initially propose. For letting you either:
1.) Set up a temporary booth in their shop on certain days. You will gladly pay her a percentage of every customer you serve. In order to help keep your initial costs down as much as possible.
Until you establish a bankable reputation for excellence and reliability.
There Are A Ton Of Ways To Be Of Benefit To Your Target Audience Via Performance Based Marketing Opportunities!
Next; if the local hair salon or female clothing or female shoe store owner(s) let you set up a temporary booth in their establishments. (On some of their traditionally slowest days of the week. (Provided doing so doesn’t violate the venders commercial lease agreement. 😎
You will initially do the owners and all of their current and future employees nails. The legal owners you’ll gladly do for free!
You’ll do the employees first time at X% off.
So they can quickly become walking, talking billboard type of on and offline testimonials for you!
But afterwards. You’ll grandfather them in at lifetime saving percentages of X. This way. They’ll be constant advertisements and promotions for you.
Then develop your extremely time sensitive, brand new first time customer discount coupons. Which both you and your customers giveaway. Each month. Your top two customers who have the most coupons redeemed.
The 1st grand prize winner automatically wins one free nail job worth X. And the month’s 2nd grand prize winner. Automatically get’s one free nail job.
And they save 50 or X% off! Coming up shortly in part two. You and or your potential competitors. Are about to discover. How to strategically take performance based marketing to the very next level or two. Sound good?
Entrepreneur Now Is Your Time To Start Systematically Taking Things To The Very Next Level Or Two!
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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