This Is Why You Should Definitely Make Measuring Brand Awareness A Top Priority!

When or have you decided to make consistently measuring brand awareness one of your marketing/promotional plans top priorities? Just to be crystal clear here. The type of brand awareness you can or definitely should be trying to create has nothing to do with how big or small your current or future marketing/promotional budget is. Say what?

And thank goodness it doesn’t. Because were you or your major competitors brand awareness be based solely on the current or future size of your promotional/marketing budget. A staggering 99.99% of you. (Myself definitely included BTW!)

You/we would never get off the ground. Because the major corporations who go this route. They constantly burn through a ton of money on their way to try to drill their company or services brand into the general publics consciousness.

And they have to have massive amounts of cash in order to  attempt such a feat. There are companies who literally haven’t done any traditional advertising in months. And you and I definitely haven’t noticed.

On the other hand. When you or you major competitors become strategic about building your brand awareness among your target audience. You’ll quickly discover you definitely don’t need to spend a fortune.

So How The Heck Does Measuring Customer Retention Help Inexpensively Build Your Brand Anyway?

Great question. And truth told it’s nowhere as near far fetched as you may initially think. Recently the owners of a rather large commercial complex left some positive comments on some of my blog posts.

For a moment. Think about a couple of extremely large commercial buildings located in your particular area. Let’s say strictly for hypothetical marketing illustration purposes only.

Each complex is at least twenty stories high and has at least 20 suites per floor. (Times two.) Who knows for sure. But on average let’s say about 15% of the tenants (for whatever reasons) move out.

And here’s how your exotic beverage distributorship. Along with at least two of your top revenue generating JV (Joint Venture) partnerships can consistently accomplish several of your top goals.

1.) Top potential goal # one: Start consistently building a laser targeted opt in email/text message subscriber base.

 2.) Top potential goal # two: Inexpensively start generating some bank account filling positive word of mouth and mouse buzz for literally pennies on the dollar. How so? You so skeptically ask?

Think about what a staggering 95-98% of co-workers do on both a weekly and monthly bases. If they were to seriously consider buying a new? Take your pick. A new car or new house.

They will definitely mention it to their closest family members, co-workers and current and possibly ex-neighbors they’re still close to. Right? And if they have a spouse, live in significant other etc.

They will also mention it to both their personal and professional inners circles too. Right? Absolutely.

Who Says Your Brand Building Strategy Can’t Be Or Quickly Become A Grass Movement Process?

So imagine “what” happens each time a new commercial tenant along with all of their current and future staff. Plus their current and future vendors and suppliers get inexpensively exposed to some of your extremely great tasting gourmet coffee, cocoa or ice tea or lemonade. Huh?

Because the building manager(s) will gladly provide the new tenants with a free twenty or X pound bag of some of your best tasting gourmet coffee as a “Welcome” gift.

First of all the new tenants have absolutely no idea whatsoever they’re about to receive this surprise gift valued at X. Right? Plus you or your major competitors will also arrange for all of the current and future employees who wish to.

They get Xtra large “Big Gulp” plastic cups which you or your major competitors gladly provide. Say what? This way if any current or future employees ever leave the company or get transferred to another building or quit etc.

They can still bring their plastic “Big Gulp” cup to your main gourmet coffee store. And instead of paying the usual retail rate of $5.79 for an Xtra large cup of gourmet coffee. They only pay .$99 cents per cup. Say what?

And as long as they remain an active subscriber on either your opt in email or text message list. On their annual anniversary when they initially joined and remained active on your list.

This Is Definitely How You Or Your Major Competitors Take Your Brand Building Plan To The Very Next Level Or Two!

Each year they get a pre written “Broadcast” email or text message. And as long as they bring their “Big Gulp” cup and show the message on their phone or tablet.

They automatically get their coffee free. And they can buy (on their annual anniversary only!) a second Xtra large cup for just an additional .$99 cents. Say what? In essence you’re ethically bribing them to purchase an additional cup for? A an extremely close friend, extremely close relative, current or future co-worker. Or a current or ex- neighbor etc.

Look at all of this potential, positive word of mouth or mouse exposure, you or your major competitors can not only inexpensively create.

But leverage as well. For literally years and years to come. Huh? Because this is just the initial phase one of your overall marketing/promotional plan. And of course you or your major competitors will make darn sure you provide the building manger(s) and all of their current and future staff members with a free monthly twenty pound bag or two.

This way they always have some on hand for their entire staff. Again no outrageously expensive, dismally performing, traditional advertising or promotional waste going on here. No way.

Coming up very shortly in part two. You or your major competitors will “discover” how to inexpensively take this incredibly straight forward marketing/promotional strategy to the very next level or two.

Are you definitely starting to better appreciate why you or your major competitors should make measuring brand awareness a top priority? Good answer.

Are You Definitely Starting To Better Appreciate How And Why Your Long Term Brand Development Strategy Can Become An Extremely Profitable Marketing Asset?

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