Three Simple Examples Of Relationship Marketing At It’s Very Best!

Would three powerful examples of relationship marketing help jump start your creative marketing juices? Hope so.

Because you’ll definitely need to hang on to your seats for this fun filled marketing ride down increased profits lane.

Before you get too far along.Please refer to the extremely powerful two part series on successfully improving your sales process stages for three more extremely helpful insights into this particular concept.

These Three Proven Examples Of Relationship Marketing Should Totally Open Your Marketing Mind To The Incredible Untapped Opportunities That Are Available To You! (Provided You Ask!)

Just as an ever so quick recap, in order for you to truly appreciate these next three powerful examples of relationship marketing on steroids.

As you recall in the previous post about improving your sales process stages (part two.) Superstar country music legends Tim McGraw & Faith Hill, had hired yours truly as a commission only performance based marketing consultant (cash flow creator).

And obviously the long term goal is to systematically identify the low hanging fruit, type of  low cost,high powered untapped marketing opportunities, they’ve yet to take advantage of.Right?

And as quickly as possible, strategically convert them into long term passive back end income producing activities. And they agree (in writing) that as soon as that mission is accomplished.

Pro-active Ongoing Customer Relations Is Simply A Must!

They will gladly provide (both) a written, and (more) importantly, a powerful video testimonial that yours truly can and will, (both) blast all over youtube and every other major video sharing site as well! (Hey, wouldn’t you?  😉 )

Plus, post it on my mobile responsive WordPress blog, and on their blog as well, on a page (that’s) currently hidden from the general online public.

They’ll have a special section that only their VIP subscribers/customers get to see. Because the link is  sent to them via email and or text message only.

Visitors get directed to a special page entitled “Tim & Faith’s” inner circle marketing secrets! That’s where you can watch a special 67 minute “No Holds Barred!” in depth interview they did with yours truly, and my “all access” marketing team.

Here practically all the beans are spilled on the exact reasons for this & that etc.(And then some! 😎 )

 No Matter How You Slice It, Power List Building Will Always Be An Ongoing Part Of Your  Long Term Marketing Strategy!(On Or Offline…)

Anyway, as you recall, now that you’re practically up to snuff on how this (totally) fictitious case study all came about.

Tim & Faith, were now instructing the ticket booth sales reps to hand each paid attendee, as they enter the stadium during one of their live performances.

To give the each paying customer a special business card, (and or) post card, that has their best market tested main,  power headline and call to action (CTA) on it.

Basically the card directs the attendees to a special lead capture page, so Tim & Faith and their extremely savvy marketing team, can capture their fans primary email (and or) text message address.(Power list building 101.)

Don’t Ever Forget Building A Relationship Is a Definitely An Ongoing Process!

There the attendees are encouraged to enter an extremely time sensitive free drawing, in order to win $10K!

And as you recall in the previous two part series on improving your sales process stages, over the course of their 18 month world tour.

Tim & Faith had collected a staggering opt in email list of 1,530,000 of the faithful!

But here’s where you need to really zero in. Remember, each venue where they perform live. They’re averaging (give or take) 25,000 paying customers!(Or darn close to it!)

And as soon as they enter the stadium, (that’s when) the ticket booth rep, hands their rabid fan base, one of their best market tested business cards and or post cards, (touting) the free “lead generating” drawing.

Most Cash Starved Small Business Owners Are Not Generating The Type Of Marketing Leverage That They Can And Should Be!

Now for the good part. Because Tim & Faith are savvy marketers in their own rights, (plus) they hired you know who on a performance basis only.

They’re also going to create some serious, (offline) long term passive back end income as well. Here’s how, they’re going to create some powerful joint ventures with some highly influential offline local businesses.

(Mine you, they won’t actually be putting the deals together themselves per se. 😎

Pro-actively Building Business Relationships Has Less To Do With Money Than It Does Serving Others!

But their extremely savvy marketing team will. You see, after they systematically survey their list, and bribe them with $50 dollar gas cards.

As well as $50 dollar Walmart (and or) Target gift cards, for eagerly participating in the surveys. 😎

They’ll select the top five most requested products or services, and (as) their paid customers enter the stadium to enjoy the live concert. They’re also going to be allowed to reach into a special grab bag.

Make Some Form Of Lead Generation An Ongoing Component Of Your Long Term Marketing Plans!

And five different hand picked offline local vendors, (of the) highest reputation for quality and outstanding customer service of course.

Their individual VIP,“new customer only” extremely time sensitive discount coupons will be in the grab bag.

Each vendor will create a total of 500 coupons each (or X). That’s how you arrive at the total figure of $25K (or X.)Anyway,each person reaches in and pulls out one special VIP discount coupon to some local vendor.

(Plus, two lucky winners will win coupons, (courtesy of some prominent local jeweler) for  his & her Rolex watches valued at $2k each! Say what?

Because -once again- Tim &  Faith really know how to create some powerful long term positive word of mouth and mouse social media buzz!) Don’t you agree? 😎

Powerful And Properly Structured Relationship Marketing Based Partnerships Can And Will Pay You For Years And Years To Come!

Tim & Faith’s extremely savvy marketing team are sure to include one of the most popular local record stores in the mix as well. 😀

Because, here’s the deal. In exchange for Tim & Faith plugging their local record store, by strategically passing out at least 5,000 of their first time, brand new customer discount coupons at their live concerts!(All over the country I might add!)

All the local record stores that are chosen in each city that they perform in. They agree to showcase a giant display (in their store), which is hopefully located in one of the most popular malls in the entire town!

And that display of Tim & Faith (of course), instructs all the daily (year round) foot traffic to enter their free drawing, for a chance to win $25k instantly! (Two guaranteed winners are drawn once per month by the store managers.One male & one female.)

A Well Thought Out And Implemented Direct Marketing Campaign Is Definitely  Step In The Right Direction!

Hopefully, you can instantly see how this powerful list building marketing ploy, will literally explode their long term passive back end income profit potential! No matter what your particular marketing niche is.

They’ll collect a ton more names year round. That are generated offline, by leveraging their celebrity and marketing clout. Don’t you agree?

In order for this to truly make sense, be sure you read the explosive two part series on improving your sales process stages, in order to totally comprehend the big picture.

Think about it for a second, they come to town and do one concert, but their display works in that local record store  year round! That (my friend) is long term marketing leverage!Don’t you agree?

Make Customer Relationship Marketing A Priority!

Now couldn’t your local investment club that meets once per month, plus sponsors one or two yearly conferences.

Couldn’t they basically create the same type of long term JV (joint venture) arrangement with one, (or several) of the local bookstores, where they distribute special discount coupons to all their new first time quests, and members that renew their memberships ahead of time!

In exchange (the non franchised) local bookstore puts the Investment clubs display, near the investment section.

And all the year round foot traffic could grab the clubs best market tested brochure, which sends them to their lead capture page!

And finally, what about one of the many (national), “How To Start And Successfully Run Your Own Business” three day workshops that come to town every so often.

Keep Strategically And Methodically Building Your Relationships And You’ll Definitely Make More Money!

Many of them will be exposed to 50-100K thousand, eager information seekers over the course of three short days!

Shouldn’t their savvy marketing team be leveraging that exposure (to the hilt), by strategically cross promoting themselves with other local offline vendors in the town! You bet!

Hopefully, these three brain dead simple, (although) not necessarily easy to implement strategies.Are proof positive examples of relationship marketing at its best!Would you not agree?

As always, if you got any value out of this post, please Google Plus or tweet this. Thanks!

And be sure you grab  your explosive free 22 step small business marketing idea kit series. Because it will help you master your effective communication in marketing skills! it’s a $97 dollar value and it’s free!