Sample Direct Mail Letter: Five Simple Things World Class Marketers Can Teach You About Making Direct Mail Work!!
Wanna know what a sample direct mail letter can definitely teach you about getting your customers to say yes to written propositions more often? Me too! 😀
When was the last time you got some snail mail from a world class marketer?
Oh you’d remember for sure, because at some point you’ve probably purchased from them before.
The top marketers seem to have a proven system that they follow. Do they not?
They really do seem to have a hidden sales system.
(A proven machine) if you will they unleash on us and (kaboom!) Tons of money ends up in their bank account.At least (on the surface) that’s the way it seems to work, right? 😀
Whether it’s on a limited space postcard and or a full fledged sales letter. They simply know how and what needs to be done to get to the yes, would you not agree?
Of course all the normal stuff like, proven marketing ideas for small business owners applies. Like using and consistently A/B split testing your main power headlines etc.
So let’s quickly focus on five incredibly simple things you can do right now to increase your direct sales letter response rates.
Introducing Five Simple Ways To Increase Your Direct Mail Sales Letter Response Rates.
1.) One of the biggest, (and all too common) mistakes you constantly see being done far too often.
By the typical cash starved small business owner and or service provider, who tries to use direct snail mail of any kind, that most of the world class marketers almost never do.
They never use or benefit from the psychology behind making (and really) meaning special limited time offers.
For ex; which of these two sample offers do think are the most likely to cause an interested potential customer to take action now.
Sample offer A: Save 25%. Or. Sample offer B:Save 25% -, before this extremely time sensitive offer ends Wednesday, (a specific date) at 4 pm!
If your gut tells you offer B: you’re probably correct.Of course there is no way to really know up front without inexpensively A/B split testing one offer against the other.
And letting your target audience tell you, how to go about increasing your long term profits!
Are You Wondering How Do You Build A Sales Funnel? (Even If It Initially Involves Direct Mail!)
Your sales funnel doesn’t have to be built strictly online using the very latest technology. Certainly it would be or quickly a whole lot easier to do. Because you or your major competitors could eliminate anywhere from 30-65% of your typical upfront cost.
And strategically use your savings to proactively market and promote to use ideal prospects and customers. Even if your initial front end of you sales process involved direct snail mail posts cards.
Ideally (at some point) you’d like to gravitate them over to your opt in email or text message lists. This way you can systematically contact them for literally pennies on the dollar.
Use Your Direct Marketing Strategies And Or Tactics To Systematically Out Promote Your Big Buck Major Competitors!
2.) Sometimes you’ll hear this next tactic referred to as the “fatal flaw” or the “limitation” technique.
For ex; here’s the way this particular marketing strategy works. Suppose you sell or giveaway an investment newsletter of some kind. And let’s further suppose that your target audience is rather conservative when it comes to investing.
You might mention somewhere on your intro sales letter that while “The Informed Insider” can’t promise to make you rich overnight.
It will professionally train you, so you recognize when to avoid the inevitable rough spots in any practically market and or economy.”
Because let’s face it (already), no business, product or service is perfect.Right?
So why not turn this reality into a powerful (proactive) sales ploy.Huh?
Load Your Marketing Funnel Up With Education And Value! (And You’ll Be Light Years Ahead Of Your Major Competitors!)
3.) The other thing the world class marketers (often) do to create and establish value in the minds of their ideal prospects is. They make the price (no matter) what it is, appear to be a bargain!
For ex; suppose you’re selling a paid membership site of some kind for $47 dollars per month or X. Either as an affiliate and or the owner of the site. And it includes 93 hours of webinar recordings at no additional charge!
You stress having direct access to $23,250 dollars worth of 60 minute webinar recordings, (easily) valued at $250 dollars per hour, by the experts that conduct them. ($250 PH x 93 hours = $23,250 dollars worth of value.)
It’s Definitely Okay For Your Proven Marketing Tips And Or Strategies To Be Extremely Obvious And Practical!
4.) Grab your seat belts cadets because this next piece of advice is gonna take a little adjustment on your part. When people read poems or short stories or novels etc.
They want and expect (quite frankly) to read great words. However, when they’re quickly skimming your offline sales letter or skimming your WordPress blog and or website/sales page etc.
(And or whenever they’re quickly skimming email subject lines, trying to decide, which ones to open an which ones to delete!)
They expect to be exposed to your problem solving information. They really could care less about artistry.
That’s not to suggest that your copy writing shouldn’t be well crafted.Because it most certainly should be!However, that particular skill takes time to develop!
Your Entire Sales Funnel Should Be Based On Helping Your Target Audience Solve Their Most pressing Problems And Or Concerns! (Better Or Faster Or Less Costly Than Your Major Competitors Can!)
5.) Your copy needs to persuade, which means you have to be able to (both) feel and anticipate their pain.
Your current and future marketing strategies, need to include, learning ‘how to’ write persuasive copy.Don’t you agree?
It helps anytime you can walk (figuratively) if not literally in their shoes. And you can feel and understand their pain and or major frustrations.
Learning To Consistently Write Various Forms Of Persuasive Copy Is The Gateway To The Long Term Marketing Possibilities You Seek!
That way you’ll be in a much better position to write far more persuasive copy, to be able to help them solve their problems. Which definitely helps you make more money!Right?
You start actively implementing these five incredibly simple lessons from the proven case studies, from famous world class marketers sample direct mail letter templates and the like.
And watch your response rates soar!No matter what your particular niche is.
Are You Finally Ready To Step Up To Your Very Next Level Of Long Term Marketing Possibilities?
As always, if you got any value out of this post, please share this on your favorite social media sites or tweet this. Thanks!
And if you’re currently registered on Linkedin or twitter,and you’re serious about about doing
some type of power networking.Let’s get connected asap!
Extremely important note:And if by chance, you happen to know any of the lesser known podcasters,who also target,small business owners,service providers or aspiring startups
entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers.Please don’t hesitate to-either- pass their name and contact information directly to me or vice versa!Thanks!
P.S.Now as is customary during this part of our show.Please share your extremely valuable comments (in the comments section below)
that you can apply to your business,product or service in the next 30 days or less!
As always, if you got any value out of this post, please share this on your favorite social media sites or tweet this.Thanks!
And if you’re currently registered on Linkedin or twitter,and you’re serious about about doing some type of power networking.Let’s get connected asap!
Extremely important note:And if by chance, you happen to know any of the lesser known podcasters,(or radio show host)
who also target,small business owners,service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers.Please don’t hesitate to-either- pass their name and contact information directly
to me or vice versa!Thanks!
(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on
marketing your small business or service. I Recently appeared on.)
And be sure you grab your explosive free 22 step small business marketing idea kit series,because it will help you increase your gross profits by
as much as 25% in the next 90 days or less.
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.) It’s a $97 dollar value and it’s free! Please note some links on this page are affiliate (income producing) links.
