When A Cash Strapped Small Business Owner Should Try And Emulate The Big Corporate Type!

So have you, (or anyone) else you know in business, ever tried to copy, as best you can, the advertising methods, and or promotional strategies of the really big corporate boy & girls?(I sincerely hope not!) You know, they run “what” direct response marketing consultant types, such as myself, affectionately refer as “tomb stone” advertising. […]

When And How It Makes Perfect Sense For Small Business Owners To Work With National Companies!

 (And Vice Versa!) Okay, ladies & gentlemen, and fellow profit seeking entrepreneurs. Can you really see yourself, (meaning) your severely cash strapped, local small business,and or service, actually trying to go head to head with one of the extremely well financed national or International companies? Do you really think your current or future ad/promotional budget […]

How Savvy Small Business Owners Increase Their Gross Profits Simply By Adding Value To The Mix!

  (And “How” You Can Too!) So has there ever been a time in your entrepreneurial small business journey, when you simply weren’t able to even consider attempting to implement any one particular marketing strategy, and or tactic simply because your current economics, (translated) you just didn’t have the readily available cash? And you just couldn’t afford to speculate […]