(Before It Literally Bankrupts Your Business!)
So much of a improvement, would your print ads, on or offline, need to consistently produce, before you fired your fancy advertising agency?
Entrepreneur, (hopefully) you do realize, your semi cash strapped small business and or service, is definitely at risk, of being driven into bankruptcy,every day you attempt to use, their glitzy, corporate style advertising methods and or strategies.
Seriously, there’s a reason, their type of dismally performing, and outrageously expensive advertising methods, are often referred to as ‘image (an or) tombstone advertising.’ And while it may or may not, do little if anything, for your companies image. In the end, more times than not, all it will ultimately do for an to your bottom line, is drain it.
Sadly, your typical, fancy smancy, Madison Avenue type of advertising agency and or firms, outrageously expensive advertising method, are financial suicide, for your typical, cash strapped small business owner and or service provider.
Your Profit Seeking Small Business Simply Can’t Afford The Outrageously Expensive Madison Avenue Type Of Advertising Methods And Or Strategies!
Under no circumstances, should your resource challenged small business and or service, being trying to emulate, Madison Avenue type of advertising methods.
Primarily because it’s far too expensive, and it takes -practically- a lifetime, for you to ever experience any bankable results! You’ll constantly be told, it takes time to build your presence in the market place. Translated, keep throwing your hard earned money away, while you build your corporate image.
And the ad agency, will keep billing you, and winning fancy awards, for expensive ads and advertising campaigns, which make a staggering 98-99% of all their high income clients, virtually no money.
And the main reason being, the glitzy corporate image building types of advertising campaigns, this agencies are famous for, are way too unaccountable, for you typical, cash strapped small business owner and or service provider.
Savvy Small Business Owners Definitely Need To Be Using Some Form Of Direct Response Marketing!
Now of course, if your business, has a fortune 500 ad budget, you can easily afford to run ads all over the place, in the hopes of building your companies corporate image.
But an extremely resource challenged small business owner and or service provider, your goose is all but cooked, once or if, you decide to go down the tombstone advertising road!
Instead, it makes far more economic sense, for your business and or service, to use some form of, bank account filling, direct response marketing.Because it’s accountable, while outrageously expensive image advertising, clearly is not.
For ex; let’s suppose your small business has proven expertise in the residential real estate mortgage industry. And you specialize in helping first or second time home buyers, understand the gazillion financing options, they’re potentially faced with.
And one of the options, which just seems to totally befuddle, your typical first or second time home buyers, is the ever so dreaded “Adjustable Rate Mortgage, (aka) the “ARM.”
Effective Direct Response Marketing Strategies Are A Proven Way To Lead Generate!
Since your marketing/promotional strategies, target first and second time home buyers, who are totally confused, about the pro’s & cons of the dreaded “ARM” mortgage option.
How do you think, the following, direct response type of lead generating ad, would do, in terms of attracting, potential customers, for this mortgage finance consulting business.
A Powerful Free 39 Minute Video Finally Reveals “How Not” To Be A Victim Of An Adjustable Rate Mortgage Loan! (Even If You Can’t Afford To Make The New Payments!)
Call 1 800-222-4477 For your two minute recorded message!And if or one the ad campaign proves effective, then they can start inexpensively testing, offline, free 90 minute workshops, once a month.
But in any event, ‘who” do you suppose, is the most likely, to call the ad, which will simply direct the callers, to to the mortgage consultants, market tested lead capture page.
If you answered, a potential -first or second time- home buyer, who is seriously considering, or curious about, the pros & cons of an ‘Adjustable rate Mortgage!’ Congratulations, and go to the head of the class.
Direct Response Marketing Can And Will Save Your Small Business And Or Service A Ton Of Money Upfront!
Entrepreneur, are you starting to see and appreciate, the critical differences, between outrageously expensive, and totally unaccountable ‘image advertising’ methods.
Versus, good old bank account filling, direct response advertising/marketing methods? I sincerely hope so! Because one of these bank account filling strategies, will definitely pad your account!
While the other, if used long enough, will ultimately drive you semi cash strapped small business and or service, into certain bankruptcy! Which alternative do you prefer?
P.S.Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!
As always, if you got any value out of this post, please Google Plus or tweet this.Thanks!
And be sure you grab your explosive free 22 step small business marketing idea kit series,
because it will help you increase your profits by as much as 25% in the next 90 days or less.