So does your resource challenged small business and or service, have any type of workable advertising/marketing budget?
And do you currently have a fairly accurate idea, of ‘how’ much you can actually afford to spend/invest, in order to consistently generate, your all important, first time customers, patients and or clients etc.
And even if you do have some sort of workable marketing/ad budget, do you currently have any realistic idea, what your ideal customer/client-s total lifetime customer value is?
Because if, or once you do, you can literally get as creative, as your marketing juices will allow.And really distance yourself from your nearest competitors.
This particular blog post, will expose you, to what your marketing possibilities really are, when you view them from the creative marketing possibilities perspective, versus the traditional advertising one.
So Why Do More Extremely Marketing Savvy Small Business Owners And Or Service Prefer Power Marketing Strategies Over Conventional Advertising Methods?
Case in point: Let’s take an extremely marketing savvy -local- jeweler, whose ideal customer, has a total lifetime customer value of (somewhere) around $15,000 dollars, over the next five to seven years.
And rather than do like the vast majority of their major competitors, and constantly spend an outrageous fortune, month in and month out, on pricey, local prime time TV, radio and or newspaper ads etc.(Or worst yet, outrageously expensive local billboard advertisements!)
Instead, they prefer to get creative, and attempt to directly and indirectly reach their prime, upscale target audience, for a fraction, of the traditional out of pocket upfront costs.
Here’s the very first pro-active strategy, they will inexpensively test, in order to identify, some of their prime targets.
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First and foremost, this extremely marketing savvy jeweler, (and or major) retailer X, knows, they must continually and pro-actively, build (and nurture) over time, their very own, on or offline database.
And in this particular case, the jeweler will aggressively target pre-newly weds, who are about to commit their lives to each other.
And that’s why the jeweler will rent a both at a bridal show, and promote their free drawing, offering an extremely eye catching engagement ring, valued at X, to the events grand prize winning couple!
(Important note: The extremely marketing savvy jeweler, will use one of their best market tested lead capture page forms, similar to the one featured in the screenshot image below.)
It was made, using my paid email service provider of choice, Aweber-s rather basic lead capture page editing software, in all of twenty minutes.
And other pro-active marketing strategies they will inexpensively test, involve some potential joint venture arrangements, with some local, non directly competing vendors.
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Here’s the other, indirect way, they will get in front of their ideal, upscale type of prospects, who are about to (either) announce their pending engagement, and or they have just recently done so.
In order to capitalize off these types of events, the extremely marketing savvy jeweler, as their steadily building their very own opt in list in their booth, (simultaneously), they’re sponsoring (paying for) another, non competing entrepreneurs booth, who happens to be a local, full scale photography studio, owned by a local couple.
And the couple offers their bridal photo shooting video and slideshow services, in a free drawing as well, valued at X.
Savvy Entrepreneurs Always Discover Some Cost Effective Ways To Successfully Lead Generate!
In reality, the jeweler is paying for the photographers booth, as well as their own. And they receive joint ownership of the subscribers, who join the photographers list, by entering their free drawing.
The photographer couple will (randomly) select their grand prize winners, about a week after the bridal event ends.And all of the runner ups, will also receive,(via email alerts), (and or) if totally necessary, direct snail mail,two extremely time sensitive, discount coupon certificates.
One from the photographer, offering brand new first time customers, X% off, using their photographers services.
And the other, will be for them to save, 50% off their very first purchase from the jeweler.
And they can purchase any one piece of jewelry, which cost $2,500 dollars or less, and save a whopping 50% off their very first purchase. Provided they do so, before the extremely time sensitive gift certificate expires!
As You Steadily Evolve So Will Your Various Entrepreneurial Skills!
Are you starting to see ‘how’ this type of non conventional marketing strategy can work for you? Great! Because this is just an extremely small sample of why, some extremely savvy small business owners, and or service providers, prefer to power market, their extremely valuable products, and or services.
As opposed to paying outrageous sums of money, in order to advertise them!Any questions?
P.S.Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!
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