Why You’re Definitely Losing Money If Your Marketing Approach Doesn’t Include One Five Letter Word!

 

 

Have you ever noticed “how” much easier ( and profitable) it is for a business to sell additional products and services to existing customers and clients, as opposed to trying to sell and or market them to brand new strangers? And it makes complete marketing sense to conduct business this way,right? Absolutely!

Thank goodness some things (like successfully) marketing your, business, products and or services, is one of the more logical things. Of course you stampede them with heart felt emotion!

But at the end of  the day, when you tally all your actual costs, it comes down to the money you’ve spent (your outlay) vs the money you brought in ( your initial gross profit) and if there’s any left, guess what?

You live to repeat the same titillating process another day. If not, time to reevaluate and start anew. No great mystery there. But here’s something to ponder entrepreneur; just like it makes total marketing sense to always try and sell more to existing customers and clients first.

It’s equally important that you understand and appreciate how and why you want to base (at least) part of your long term marketing efforts on taking advantage of one of the most powerful five letter words in sales and marketing….

Why You’re Making An Awfully Big Mistake If Your Long Term Marketing Plan Doesn’t Include One Of The Most Powerful Five Letter Words In Sales And Marketing!

You do realize that it’s a whole lot easier to service needs and wants as opposed to merely trying to entice complete strangers with pure solicitations, right? Case in point; let’s say there is a local chartered lending institution of some kind, like say (a bank and or credit union etc.) And as a direct result of the prolonged nagging national recession and or several other contributing factors, they find themselves with a larger than normal stock pile of repossessed properties.

Did you know that (legally) if they get too high a percentage of repossessed properties on their books, they can be fined and in some extreme cases, if they can’t liquidate the properties fast enough and quickly get below the legally allowable threshold, they can be forced into receivership and be taken over by the feds!Ouch!

So these bankers qualify as potential prospects with genuine needs! Would you not agree? Now imagine this local bank with two dozen or so properties of all kinds (meaning) both residential and commercially zoned properties on their books, draining their gross profit margins and just sitting vacant!

(Which means these lenders are extremely motivated to get these properties off their liability sheets and back onto the asset side of the ledger asap!)

Because what normally tends to happen to vacant properties? If they sit there long enough!That correct? They are  magnets for perpetual vandalism. And what do broken windows,graffiti and trashed spread all over the inside of vacant properties do to it’s overall fair market value (FMV) ? Bingo!

Not to mention uncut grass and or other shrubbery, that hasn’t been  attended to in quite a while. So why doesn’t either an extremely savvy (banker) and or an extremely savvy landscaping entrepreneur reach out to the local banker and offer to do the upkeep (landscaping) of the properties, to keep them from continually losing more value.(And otherwise being a general eyesore to the local community.)

You Can Usually Find Some Sort Of Opportunity Surrounded By Adversity!

When you think about this particular potential marketing opportunity, there could potentially be needs on both sides of this particular situation.

First; from the bankers point of view, if they reach out to a struggling landscaping business that (unfortunately ) has had to (either) reduce the hours of several valued employees from full to part time and or lay them off altogether!

The banker could (and should) be able to negotiate some type of preliminary contract, where the landscaper gives the banker a discount on his normal pricing, in order to (if nothing else) prevent the landscaper from having to lay off any more of his current full time and or part time employees.

And from the struggling landscapers point of view. They could negotiate that very same initial preliminary contract, contingent upon the banker guaranteeing in writing, that in exchange for getting a discounted price for the landscapers services, the banker will do at least two things.

A.) First, after an initial trial period of say 90-120 days (or X), if (and only if!) the banker is pleased with the landscapers services, the banker will expand the contract and let the landscaper service more of the bankers repossessed properties inventory.

Plus, give the landscaper a gradual pay increase of say 25% or X.

B.) And the other thing the banker will do is give the landscaper a personal letter of recommendation (a testimonial letter of some kind) and agree to personally contact at least three other local banking/credit union presidents and arrange for the landscaper to offer their services to other lending institutions with the same basic  initial offer.

Hopefully you can see and appreciate how and why it can potentially be incredibly lucrative to service needs! Can you not? And that’s why the needs angle definitely should a part of any serious entrepreneurs long term marketing plans. Don’t you agree?

Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!

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