So How In The World Do Savvy Entrepreneurs Give Away Extremely Valuable Services And Remain In Business? Part Two

So in part one of this ongoing series, did you -happen- to notice, “how” even high some end professional service providers, like CPA’s, CFP’s and or Chiropractors etc.

With the right market tested approach.

Even these high earning entrepreneurs can discover, how and why it makes total sense, for them to strategically give away.

Some of their very best products, and or services, to their ideal first time customers, (for free.)

In order to create an avalanche of long term repeat clients.

And by doing so, systematically create a ton of business, not just for themselves, but for their best strategic partners, and or co-promoters etc.

Part two of this post, is designed to-hopefully- stimulate your creative marketing side, and help you generate more sales and gross revenue, for a ton less upfront out of pocket cost than usual!

So How In The World Do Some Of Today’s Savviest Entrepreneurs Give Away Some Of Their Very Best Products And Services And Still Manage To Stay In Business!

Picking up where part one left off, suppose you’re the -established- high powered, (or up and coming) CPA firm, and your long term, lifetime customer value equals, somewhere in the neighborhood of $10,000 dollars per monthly, over the next 18 months!

Or roughly, $180,000 dollars, minus your initial costs, to (either) generate and or produce your first time customer, and hopefully, long term repeat client! So you’re probably talking about somewhere between $2,000 and $4,500 dollars in upfront out of pocket costs.

That being the case, one of the very first things you can, (and definitely) should inexpensively test.

Is allowing some of your most reliable, non competing, cross promotional partners, to give away, (on an) extremely time sensitive basis.

Your $10,000 dollar (tax saving proficiency program), which in reality, consistent of your proprietary $10,000 dollar piece of software, which roughly cost somewhere around $75 to $100 dollars to physically produce!

And the ongoing two staff executives, which bill out at $18 to $25 dollar per hour to your firm, while you routinely charge your clients, somewhere between $8,000 to $15,000 dollars per month!(Or X!)

Some Entrepreneurial Ideas Work Best When They Revolve Around Providing Fabulous Service!

So you allow one of your best, (meaning) reliable cross promotional partners, which is directly non competitive to your business/service.

You allow them to offer your CPA services as a free limited time bonus, for every high end client of theirs, who sign up for their quarterly service of some kind!

And after your initial 30-45 day trial period ends, when you start to bill them at you regular monthly rate of $10,000 dollars or X.

You agree to give your cross promotional partner, 10-25% of your gross monthly fee, you’re billing every new client they helped you generate!

And without sounding like your favorite (MLM) rep! You (meaning) the CPA firm extend the exact same offer to each new client’s (big ticket) clients!Which in essence, means you’re constantly producing brand new first time clients, for literally pennies on the dollar!Right?

You Really Should Base Your Overall Marketing Budget Off Your Ideal Customer Or Clients Total Lifetime Customer Value!

And think about this (entrepreneur), since the high earning service provider, which in this particular case is a CPA firm, and their total lifetime customer value, (on average) per brand new first time customer, is roughly $10,000 dollars per month, for at least 18 months.

Why not offer your referral clients, 30% of your monthly billing fee, for the first three months, (90 days) of actually billing, for each brand new referral they send your way!

Then, after the third month, you resort back to your customary 10-25% (monthly residual fee) for the remainder of the time, the client is with you!

It’s a built in way, of merely using existing cash flow, to induce new business, for a fraction of the traditional, upfront out of pocket!Don’t you agree?

Really Effective Lead Generation Doesn’t Have To Expensive Or Time Consuming!

And remember, the basic premise here is, initially, this far thinking CPA firm, gives away and or allows some of their best clients and or cross promotional partners to freely give away a free 30-45 day trial of their service to potential (long term) clients.

And those who retain their services, they typically bill them at $10,000 dollars per month, routinely for the next 18 months, give or take.

If their average is 30% of those clients, who initially take advantage of the free trial, stick around for the next 18 months, at $10,000 dollars per!

Ladies & gentlemen, give those free 30-45 trials away as fast and often as you can, to qualified prospects!Don’t you agree?

Now as is customary during this part of our show.

Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!

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