Why Extremely Savvy Marketers Have To Quickly Distinguish Between Really Good And Not So Good Customers!

 

So can you honestly think of any thing better than constantly picking up a steady stream of brand new  first time paying customers and or clients?

 Probably not, but (entrepreneur) please beware and heed the following prudent advice. All  paying customers and or clients are definitely not created equal! Not by a long shot!

In fact, there are quite literally times when you are far better off (in the long run), to merely be  breaking even on the front end of your customer acquisition process, than to be acquiring first  time paying customers or clients, that are actually part of your resource draining 80% that do  nothing more than cause you grief, anxiety and steady doses of heartburn!

Because they not only cost you a ton of irreplaceable time, but they’ll systematically drain your  bank account (and other extremely valuable resources) in more ways than one!Entrepreneur,  that’s “why” it absolutely behooves you (to quickly) as humanly possible,distinguish between you’re  really good long term repeat customers and or clients and the not so good! Here’s why?

“How” And “Why” Extremely Savvy Entrepreneurs Such As Yourself Must Quickly Learn To Distinguish Between Their Really Good Paying Customers And Or Clients And The Not So Good!

Case in point; have you ever had a brand new first time paying customer (purchase) one of your really low and or lowest front end entry level products and or services, and then systematically proceed to quite literally drive you and or your customer service department insane with practically endless requests of all kinds! 😎

You know the proverbial low front end purchasing customer from, yea that person! And you’re thinking, it would literally be much cheaper and far less nerve racking, to simply refund their money and tell them to please keep your low front end product and move on!

Ever have to deal with one of those? If you haven’t,consider yourself extremely lucky and blessed! 😎

Which brings us to the main three ways, that really good first time customers and or clients help your business and or service grow! While the bottom level 80% first time customers or clients, can often times do the exact opposite!

1.) Major benefit # one: A really good paying customer and or client is like a paid advocate!Because they usually literally sing your businesses, product and or services praises 24/7!  on and offline BTW.And they consistently refer you brand new first time customers and or clients like crazy!

That typically initially spend more and stick around a lot longer as steady reliable long term repeat customers and or clients!

And of course, they’re always among the first to try your brand new products and or services! Which helps dramatically lower your cost of sale and new customer/client acquisition costs!!

 2.) Major benefit # two: Since they typically have some sort of influence on or offline, they often become your companies unpaid spokes person! They’ll often defend your companies reputation (on or offline), in the event someone else is trashing your company all over social media!

“How” cool is that? And whenever your business, product and or service does fall short of the mark! Hey it occasionally happens to the best of us from time to time! They are always more than willing to not only give you/us the benefit of the doubt!

But cut you some much needed slack in terms of extending a more than reasonable time table, it order for you/us to get it right and restore their confidence!

Entrepreneur, you literally can’t equate a dollar sign to that type of loyalty!Can you?

 3.) Major benefit # three: They can and definitely will supply you with those long term mouth watering (bank account filling) testimonials! And they’re only so glad to complete your surveys and enter your contest whenever you go soliciting fresh ideas!

There benefits are many!Don’t you agree? On the other hand!Those bottom 20% or so of your first time paying customers and or client base!

They’re quite literally the type that expect to put up a measly two dollars and own half of a fortune 500 company! And have you and or your customer service department wait on them and cater to their every demand 24/7!

Meanwhile, they spend as little money as possible and nothing you or I do (and I do mean nothing) will ever completely satisfy them! So don’t waste your time and or extremely valuable resources trying!

Instead, be smart! Let them go as soon as possible!

Both you and your extremely hard working customer service department, will definitely sleep better!But basically that’s “why” extremely savvy entrepreneurs such as yourself, have to learn “how to” quickly distinguish between the really good paying first time paying customers and or clients and the not so good!

Otherwise, both their/your patience and bottom line will quickly get drained! Don’t you agree? Good!

Now as is customary during this part of our show.

Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!

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