How To Grow Your Business By Reactivating Inactive Customers!
Entrepreneur have you ever actually put a pencil to it and tabulated (as best you can), just how much long term profit potential, that’s available to you, simply by reactivating past inactive customers or clients?
If you really want to to know how to grow your business, without necessarily having to add any new customers or clients. And add an additional 25% or more gross profit to your bottom line, in the next 90 days or less. And not having to break your (already) cash strapped bank account, in order to do so!
Then strategically marketing to past inactive customers and clients makes perfect sense. Basically, this post will focus on your online subscribers. Because let’s face it, (online), if your subscribers are not bothering to open your (our) emails, then you’re not making any money from them! Are you?
How To Grow Your Business Without Breaking The Bank!
(Three Reasons Why Your Customers Or Clients Become Inactive!)
Of course there are and could be a gazillion (legitimate) reasons why your customers or clients might become inactive. The least of which being, they’re unhappy with your business, product or service. (And that’s not exactly the fast track to increased profits,right?)
Even though this is a really short list (of potential) reasons for your customers or clients, becoming inactive. And unless you and I do something (fast) to reverse this trend. They will remain inactive.(Which means they’ll eventually become an ex customer or client!)
And the worst part is, you’ve already spent a ton of your hard earned money, plus invested a ton of your irreplaceable time, converting them into that all important first time customer or client!
It would be a shame to let things deteriorate that far. Don’t you agree?
1.) Reason # one: Entrepreneur (let’s) all face it. people are extremely busy these days!
And with the exception of receiving a text, when yet another email lands (hopefully) in their inbox, even though they’ve got every intention of reading it (them) at some point! Real life preoccupies their time.
2.) Reason # two: Maybe your overall brand or your current approach to email marketing just doesn’t appeal to them as much as it initially did. In which case, they’ve lost interest in reading your emails!
Because they don’t really see as much value as they once did!
3.) Reason # three: Often times companies get too complacent, and fall into the routine of emailing their subscribers for their sake and not their subscribers!Remember your subscribers prefer ‘what’s in it for me? ” email over “how” soon are you going buy something from me mail!
And the best way to get back in their good graces, is good old fashioned ethical bribery! send them that proverbial offer they can’t refuse email message!
And if they still haven’t opened your email. It may be time to simply purge them from your list altogether. Because a continuous pattern of unopened emails, can and will hurt your paid email service providers (all important) deliver-ability rates!
The main point here is this. Don’t spend a fortune and invest tons of your irreplaceable time, creating customers or clients, and them let them slip into inactive status! On or offline.
Especially when the ” how to” how to grow your business part of the equation, lies in simply reactivating your past customers and clients! And saving the traditional 500% (or more) to create new ones! Any questions?
Please list at least two simple spin off concepts (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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