(And “How” They Can And Will Do The Exact Same Thing For You!)
Okay, let’s be brutally honest here. Not every one of us, myself included, can compete head with the mega giants within our respective industries, correct? Nor should we try to!
However, quickly switching gears here, practically all the serious, profit seeking entrepreneurs you, can and should be using some type of incredibly simple, and in a ton of cases, extremely low or virtually no cost, “go the extra mile” customer service gestures!
Because consistently doing so, not only drives and compels, extremely profitable, positive word of mouth & mouse goodwill, but it makes consistently benefiting from high margin referral generated business, 300 to 500% easier!
(Important note: Please have a look at the testimonial style video that’s included in this post, for concrete social proof!) And then you decide, if it honestly makes economic sense, for you to put the most pressing needs of your audience, potential prospects, customers, clients and or patients needs, wants and desires ahead of your own!
So What Are These Three So Called Universal Customer Service Like Tweaks That Practically All Profit Seeking Entrepreneurs Can And Definitely Should Embrace?
(Especially When The Vast Majority Of Them Cost Virtually Little Or No Additional Cost To Consistently Implement!)
Before diving head long in here, (entrepreneur) it’s totally understood from the outset, while not every profit seeking small business owner, and or service provider, has the financial capacity to write extremely large checks!
No matter where they, (and or) you or I happen to be in our current entrepreneurial journey, we still have the capacity, to consistently deliver “take no prisoners” type of customer service! Do we not? Agreed!
That said, let’s take a look at “how” three completely different industry service type providers, could offer over the top customer service engagement, type of marketing strategies, that will not only help improve their overall gross sales profit margins on the front end of their sales funnel.
But in all likelihood, will most certainly add a ton of long term additional, word of mouth & mouse sales on the back end part of their sales funnel as well! And that as you surely already know & recognize entrepreneur, is where the real long term gross profits are in your business and or service!Correct?
Who Says A Little Over The Top Customer Service Isn’t Worth It’s Weight In Gold For Your Severely Cash Challenged Small Business And Or Service!
Entrepreneur, as you read and (mentally soak) in these three incredibly simple examples of proven customer service dynamite!Try not to just see the specific examples, but see far past that, into “how” the overall concepts of consistently providing relatively speaking, low or virtually no cost, “over the top” customer service gestures, can and definitely will add nicely to your bank account, without busting the bank to do so! Case in point:
1.) Over the top customer service gesture # one: For this first “battlefield tested” example, of over the top, “take no prisoners” style of customer service gestures, that not only make an (extremely) positive word of mouth & mouse impression! But ultimately, (one way) or the other, ultimately leads to the extremely savvy service provider doing way more business, than a staggering 90% or more of their peers!
For a whole lot less upfront, out of pocket cost. (Witness) this all too uncommon marketing gem! Let’s take an upscale automobile dealer, that specializes in selling primarily, top of the line Mercedes Benz and extremely popular beamers etc.
The innovative dealer, (routinely) has his top sales agents call (current) past customers, that purchased a similar vehicle within the last 36 months, and the sales rep offers to treat them to lunch, at one of the most posh, upscale restaurants in the local area! On the dealers dime of course!
And the agent, offers to pick the customer up, at the customers earliest convenience!(Catch this) savvy marketing twist!Unbeknownst to the customer/prospect, the sales rep will drive over in the new upscale car they eventually hope to sell, (to either) the customer, and or one or several of their acquaintances!
So they hand the customer/ prospect the keys, and let them drive the two of them over to the extremely posh restaurant, using the cars state of the art GPS system!
And knowing they need to take the freeway in order to get there!So the prospect gets to see first hand, just how fluently that baby performs, both in the city and on the freeway!And once they get to the extremely popular restaurant, with confirmed reservations no less, and they eat a rather excellent meal!
Entrepreneur, do you really think that overall, two and a half hour personally engaging experience, can be replicated by an outrageously expensive, local newspaper, TV and or radio ad of some kind!Or by sending a series of post cards and or emails/ text messages etc!
Do you think they will mention this entire experience to more than a few friends, colleagues, relatives and or extremely close associates etc! Would you?
Entrepreneur Is It Too Much To Ask That Your Lead Generation Marketing Strategies Be Effective?
2.) Over the top customer service gesture # two: Next, let’s suppose you own one of the top local, residential real estate brokerage firms in the are, and you specialize in selling upscale homes, townhouses and or condos, to the more affluent among us!
And your price typically range in the half a million and up, to about the million dollar range! And your top sales agent, have all been specifically trained, that whenever they show house to prospective couple, (during) the winter months, they call & find out if either of the two drinks coffee and or tea!
If the answer is yes, they immediately enlist the services of one of the top gourmet coffee distributor businesses in the immediate area! And they make sure one of the most popular brand of java is brewing when the couple arrives, so the kitchen or living room area has the aroma filling the air!
If neither one is a coffee and or tea lover, they ask, (if) by chance, either likes to cook? If the answer is yes, they drop a few snippets of vanilla extract on the hot burning stove, so the kitchen gives off a really nice aroma!
And the agents also ask, if either one has a favorite desert? And (just for) the sake of example, let’s say at least one of the responds by saying, they absolutely love a creamy rich “cheesecake!”
Well, the expertly trained sales agent, makes double sure the one that loves cheesecake, opens the refrigerator, so they see one of your areas bakeries bet tasting cheesecakes neatly wrapped!
With a “thank you” for visiting our open house property note on it! The point is entrepreneur, do you think the prospective couple will spread the word, both on and offline, about this particular residential real estate brokers “open house” marketing practices? Would you?
In the interest of space, let’s cover the remaining example of over the top customer service engagement gestures, in part three, okay? Until then, are you starting to appreciate, “how” some extremely savvy entrepreneurs, consistently use it to make whole lot more money than their peers, without going broke trying to do so!
Great! See you in just a little bit in part two!(Be sure you check out the video for concrete social prof of “what” consistently putting others wants and needs, ahead of your own, can and will do for you!) Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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