(And How You Can Too!)
So have you noticed how many extremely successful, retail appliance centers, (just seem) to take for granted, the fact they need to constantly spend huge amounts of money, on dismally performing advertising campaigns?
On the other hand, savvy retail appliance entrepreneurs are only too content, to constantly develop some battlefield tested ways, of strategically lowering their overall cost per lead!
Surely, some of these directors of marketing, must realize (deep down) those glitzy award winning ad campaigns, while flashy and slick, are literally draining their bank accounts, because they have to run them over and over,(in all types of traditional mediums) before they cause that all important first time customer, (to either) come through their door, and or purchase something at their state of the WordPress website and or blog.
Let’s take a closer look at how an alternative marketing strategy or two, can ultimately lead to rapidly building a much bigger, far more responsive opt in email list, and cheaper costs per leads to boot!
So how Can These Savvy Appliance Center Entrepreneurs Literally Mop The Floor With Their Major Competitors?
So let’s set the stage (already), by profiling two major retail appliance centers, located in a city with a major population of 100,000 or more.And one of them (literally) thrives on spending a lot of money (every single) month, on dismally effective, advertising/promotional campaigns,that definitely keeps their companies name in front of the general public, but does very little, to actually motivate their ideal first time customers, to choose them over the other retail appliance choices.
On the other hand, (retail appliance) center number two, is definitely a part of the new breed of entrepreneurs, so they have absolutely no problem, constantly looking for some proven, low cost ways, to dramatically lower their front end lead (and first time customer acquisition) cost, while simultaneously increasing their long term gross profits too.
And with just a little strategic tested,tweaking and implementation, they will quickly discover how to consistently generate high quality leads, that ultimately convert into long term paying customers and repeat customers, for a fraction of the typical cost!
And the (really) best part is, their major competitors, won’t have a clue, how they’re consistently doing it!
With Really Effective Lead Generation Skills You Can Literally Run Rings Around Your Less Strategic Major Competitors!
Every now and again, it certainly doesn’t hurt your long term profit making potential, to base your marketing strategies and or tactics, off the physical geographic s of a segment of your ideal customer base. Case in point; on the nicer side of town (or the city) where, lets face it already, the men & women of every background, educational and income levels, work and play.
Having identified their specific target market, (within this larger niche),this extremely savvy appliance center entrepreneur, systematically starts contacting some of the major apartment building owners, in those areas, that currently owns units of 15 or more.
Plus they regularly attend, some of the monthly real estate association meetings, in order to quickly develop some potential strategic alliances, with some of the major real estate developers, and owners of the upscale multi unit apartment buildings, and or townhouse units etc.
And let’s say after several months of strategic networking, and a few power lunches, (on their dime) of course, they finally located a like minded, (entrepreneurial couple), that’s initially open to their (potential) strategic alliance arrangement.
Here’s what these extremely savvy retail appliance entrepreneurs do first! They allow the couple to purchase up to $4,500 dollars worth of any state of the art appliances, of their choice!
Provided, they agree to periodically allow the savvy appliance retailer, to insert some of their best marketed tested flyers, inside the apartment building owners mail to their tenants, offering them (anywhere) from 25-40% off their purchases, provided the tenant meet two conditions!
1.) Condition # one: The tenants have to be active opt in email (and or) mobile database subscribers, at the time of any and all their purchases! 2.) Condition # two: They only get the higher end of the sliding scales savings, whenever they bring a first time (potential) new customer with them, whose 18 and over!
Effective Lead Generation Strategies Can Be Monetized In A Lot Of Creative Ways!
Let’s state the obvious! Of course, one of those periodic inserts, will direct those upscale tenants to enter the appliance dealers monthly free drawing, for a chance to win a $5,000 dollar, (state of the art) home entertainment center!
But here’s two other (rather creative ways) this extremely savvy appliance dealer, will help generate some positive word of mouth and mouse, (local) publicity, for the upscale apartment/townhouse owner(s.)
First of all, since the savvy appliance dealer has already run, (and re-run) just to be darn sure, what their total lifetime customer value numbers are, they already (recognize) and fully appreciate, just how much, (over time) one paying -upscale customer- and their immediate social and professional network is really worth to their bottom line.
They’re also more than willing, to strategically invest in helping the multi unit apartment owner, to keep all of their units filled,to capacity, as often as possible!
So here’s what else they’re (more than) willing to do. The appliance dealer will gladly give the owner (in essence) a $200 dollar (cash credit) at the end of every year, for any tenant, that pays their rent on time for the first eleven months of the year, the tenant(s) automatically gets to deduct $200 dollars, (or x) amount of dollars off their monthly rent and or lease payment, in month twelve (and or) December.
So in the case of the upscale apartment owner, that has 15 units, the appliance dealer will literally write a certified check for $3,000 dollars, ( or X) if all 15 tenants, pay their rent/leases on time for the first eleven months of the year!
Their (primary) reason being, the more those upscale units stay filled to capacity, the more likely it is, a certain percentage of those tenants, (and their) immediate personal and professional networks, make ideal customers for the appliance dealer!Bingo!
And more than likely, those individuals, know even more ideal potential first time customers as well!Makes sense, right? Absolutely! So my friend, can you now (at least) partially appreciate, “how” some of today’s savviest retail appliance entrepreneurs, can literally run rings around, and mop the floor with some of their major competitors!Say yes! Great!Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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