Three Simple Promotional Strategies That You Can And Should Do Year Round!Part Two
(Especially Since Your Best Customers And Clients Like To Spend Money Year Round!)
As you previously discovered in part one of this series, about “how” and why you can and should be using proven low cost, high impact promotional strategies year round. Especially since your extremely valuable customer or client base, will most certainly be spending money year round! And they may as well spend it with you! Don’t you agree?
Entrepreneur Grab These Simple Proven Promotional Strategies And Run With Them!
As you also recall in part one, potential year round promotional strategy # ten was none other than National secretaries day! So let’s expand this marketing strategy and watch ‘how” this might be specifically applied to your service business.
Let’s suppose you run a successful Mom & Pop hair or nail salon. Or let’s say you’re a solo ranger and you offer these services from your home. In any event, one of the simple things you can and should do is (first) and foremost start building your on or offline customers/clients list.
Let’s say that you have been diligently building your opt in email list. Bravo and way to go! Now then, start periodically surveying your list, in order to discover “what” percentage of your list actually runs their own business!
Or is a partner or part owner of a business and or service.
Send those business owners special time sensitive VIP discount coupons to give to (both) their secretaries and wives!
And let’s not forget their daughters or girlfriends too! In order to drum up some new potential long term business!
Do it on both Valentines and Mother’s Day as well! Meaning- send them time sensitive special VIP discount coupons to pass on to the aforementioned individuals!
And every lady that takes advantage of your “new or first time only VIP customer coupon offer”, leverage it by rewarding (bribing) them to become part of your birthday club as well!
Use Certain Promotional Strategies To Bribe Your Best New Customers Or Clients!
(While Strategically Growing Your Business For Pennies On The Dollar!)
Just to quickly follow up on that last point, your hair or nail salon could start a monthly “birthday club” and every month choose one grand prize winner customer/ client and (give them a choice) either 50% off one of your most expensive/popular services, or they get it free, or deeply discounted provided they bring a non customer with them, that’s over 18 on the day of their appointment!
You could also inexpensively test (bring) your Mother in law or bring your daughter day! The point is entrepreneur, don’t just keep throwing your hard earned money at outrageously expensive traditional advertising methods! Instead, look for some less expensive, non traditional promotional strategies that you can use year round to strategically grow your business!
Because in the end, that’s what you really want, right? As always! Thanks for stopping by! And….
Please list at least two simple spin off concepts (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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