While Your Major Competitors Are Coasting During The Holiday Season You Should Be Ramping Up!
Have you heard this vicious and totally unfounded rumor about how (the closer) you actually get to Christmas day, the less likely your target market is to making any additional major buying decisions? I say rumor because, while it’s definitely true that during the final (frantic) run up til Xmas day and into new years day etc; most traditional marketing and or advertising campaigns are virtually ineffective!
However, strategic marketing throughout the entire holiday season, is something else altogether.
And while we’re at it; let’s also talk about some battlefield tested “in your face” type of irresistible marketing strategies and or tactics. And “how” they have a tendency of convincing your prospects to take the desired action(s) that you want them to!
Case in point; picture a really crowded local mall the day after Thanksgiving. That would be the ever popular (Black Friday) and also (Cyber Monday) sales days.
Shoppers on and offline are aggressively seeking the best deals their money can buy,right? Yep! And guess who else is extremely interested in generating a really nice return on investment (ROI)?
Why that would be none other than your friendly neighborhood retailer of course! Would it not? So picture this (why don’t cha!) Four extremely savvy local retailers, that being a popular appliance dealer, a furniture concern, a local jeweler and a local car dealership.
Watch how all four of these savvy vendors combine and share their resources, for the mutual benefit of all concerned.
While Your Major Competitors Are Actually Coasting During The Holiday Season You Should Be Tapping Into Opportunity!
First of all, any one of these extremely savvy business owners could finance this entire hypothetical marketing strategy, all by themselves!
But by strategically combining and sharing resources, they can dramatically lower their upfront out pocket cost, while simultaneously turbo boosting their initial gross profits. So picture this. One of your extremely popular local malls is going to be holding a raffle. No big surprise there.
But here’s what they’ll be raffling. A $50,000 Cadillac Escalade! Huh? That’s right! They’ll stick it in the middle of the mall, with a sign directing the customers to step to the counter and pay $200 dollars for a chance to (not only) win this $50,000 dollar vehicle, for just a mere one time $200 dollar investment!
But the lucky grand prize winner, also wins a $1,000 in cash and one thousand dollars worth of gas card coupons! And just to play with some numbers, let’s say during the next six weeks, going from the day after Thanksgiving (Black Friday) to the first week of January of the new year.
Let’s say at least 100,000 individuals will visit that mall. And of course not all of them will be adults over 18, which is the legal requirement to enter the raffle.
But let’s say that at least 20,000 people bite the bullet and invest $200 dollars, for a chance at winning the raffle! So that means the four marketers, that originally put up $7,500 apiece to buy the $50,000 dollar Escalade at the dealers cost for just $30,000 dollars. ($7,500 x 4 = $30,000.)
They just grossed on the initial front end, a cool $4,000,000 million dollars! (20,000 x $200 dollars.) So they each get reimbursed and now the real fun stuff starts! First, when the people step to the counter to enter the raffle, their told that for a additional $300 dollars more, for a grand total of $500 dollars each, they automatically get entered into the raffle an additional time!
And let’s also say that of the 20,000 that initially paid the $200 dollars, an additional 1,000 people (or 5%) of them upsell and spend $300 more dollars.
The Holiday Season Is A Proverbial Goldmine For Leveraging Holiday Shoppers!
But everybody that enters get a $50 dollar gas card! And the people that spent $500 dollars, those 1,000 get a $100 dollar gas card. This helps to boost both the on and offline word of mouth!
Plus, the 1,000 that spent the additional $500 dollars, they also get an annually renewable universal laminated discount card that gives them at least 20% off any purchase for the next year, from every store in the mall! (Current and future!)
And for just an additional $10 dollars, every person that entered the raffle for $200 dollars, they can get the exact same laminated card!
In part two we’ll really pick up steam and detail how these extremely savvy retailers can and should leverage the holiday season, while their major competitors are coasting! Any questions?
Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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