Business Opportunities: Just Because They’re Everywhere Doesn’t Mean You have To Squander Them!

Ever heard of superstar marketing consultant and best selling author Jeff Slutsky? He wrote a hard cover book entitled “Street Smart Marketing.”  Jeff shared an incredible story in his book about “how”a savvy stock broker took advantage of one of the business opportunities that came his way, while paying a toll booth of all things.

Apparently, as this savvy stock broker was paying his daily toll booth,he instinctively got in the habit of (quickly) checking his rear view mirror.

And whenever he spotted a luxury car. Guess what he would do? He’d hand the toll booth operator enough cash to pay for both his and the luxury car drivers toll! But he would paper clip his business card to the money and ask the the toll employee to inform the driver that their toll was paid by the car ahead of them, and then they’d hand the driver the stock broker’s card!

Now (entrepreneur) is that taking advantage of business opportunities or what? You got that right.

Are You Sure You’re Not Constantly Squandering Potential Business Opportunities?

Does the name Jack Welch ring a bell? Yea the very same that was the former CEO of GM. Jack Welch tells the story of “how” he keeps his business cards with him, so that  whenever he meets (what) he considers an exceptional person that’s currently employed somewhere else, he can offer them a better unique opportunity with him!

Again, is that meeting potential business opportunities half way or what? And finally what about your particular business, product or service? How often do you go about systematically taking advantage of your potential business opportunities?

For ex: let’s suppose you run a retail store located inside the (extremely busy) local mall and your store caters to toddlers and kids ten and under. Since you’re always on the lookout for untapped potential business opportunities, right?

Why not turn lunch time into more than just an opportunity for cheating on your diet? Huh? Go up to the food court and make an arrangement with one of the most popular food vendors, and here’s “what” you do.

Create a special two sided VIP discount coupon, and on side A have it say in really big letters, “Congratulations!” You have qualified for a ten dollar credit courtesy of and name the food court! And on the flip side say, ‘”Because you are an extremely valued customer of X!

You are entitled to receive 25% off your very next purchase at (the name of your store!) But you must hurry! Because this exclusive offer is only for an extremely limited time and expires on!” (And you list the date!)

Have have the food court employees pass these out to any people there with small kids! (But especially any women with small kids or toddlers from ages blank to blank! Depending on how much you can safely afford to invest to get/create new customers, get busy with this one!

And that’s how you take advantage business opportunities, that are all around you! Any questions?

Please list at least two simple spin off concepts (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!

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