You Build Trust In A Relationship And You’ll Save A Fortune In Advertising Costs!Part Two

As you previously discovered in part one of this series, about how to build trust in a relationship. Would you agree, that while trust in and of itself may not appear anywhere on any savvy entrepreneurs balance sheet.

Without a doubt, it is one of your most extremely valuable commodities?Absolutely! And the moment your customers/clients no longer feel like they can bestow that honor upon you, your businesses future is definitely in trouble!

Trust, is wanna those extremely valuable concepts, that if taken for granted or inadvertently sabotaged, you will suffer and your business may not ever recover from it! And no amount of fancy copywriting or fancy marketing tips and or techniques will help!

How To Build Trust In A Relationship Simply By Adding Value To Your Customer Or Clients Buying Experience!

Have you ever stayed in a four or five star world class hotel? If you have and (believe it or not) you had a problem, would you feel better if you had the personal cell phone number of the main manager in charge of customer complaints?

And your understanding was, you are encouraged to call, no matter what time of the day or night that it is. And your call is guaranteed to be returned in the next two hours or less! (Meaning- if it happens to be early morning.)

And of course, you’d call the front desk and they would already be in the process of trying to fix your problem. And of course this offer would only be extended to the customers that are spending at least $3,000 dollars per night or more!

But here’s a quick question for you. How would a very successful local Mom & Pop family style restaurant owner, use the adding value marketing concept, to help build trust in a relationship.

And thereby turn it into an extremely valuable long term, proactive marketing tool. Which ultimately, will definitely help you make more money. Entrepreneur, let’s do a quick side by (in your face) comparison. Let’s say you’re sort of torn between dining out at potential two local family style orientated restaurants.

Both serve excellent food, they’ve both got reasonable prices, (so far so good, right?) and they both have outstanding customer service! And they both have various type of marketing promotions that save you money. What’s not to like about this particular scenario so far, right? However, here’s where the pros, get separated from the Joe’s!

Meaning- your competitor has rightfully decided that their top twenty percent (translated) their loyal bread and butter -repeat- customers, definitely deserve a break!

So, every customer that spends over $20 dollars (or X) -for those marketing savvy eyeballs reading this, or any new first time visitors, guess what? You automatically get a laminated index sized card, that entitles you -and your accompanying guests- to come into the restaurant and no matter what time it is, morning,  noon or evening.

You can and your guest, can order whatever you’re actually in the mood for! Say what? Think about it for a second. Even though it’s two o’clock in the afternoon, but you and your guests are still in the mood for some pancakes , bacon & eggs etc.

Given that choice, and all other factors still being pretty much the same. Which restaurant would you choose? You got that right! So hopefully, you can see and appreciate how to build trust in a relationship, is a whole lot easier to not only accomplish but maintain, when you use the adding value marketing approach!

Don’t you agree?

Please list at least two simple spin off concepts (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!

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