(And How You Can Too!)
So ‘what’ type of really bad word of mouth and or mouse, publicity, do you think, a locally based, high powered lending institution would generate.
If they literally threw a highly respected, elderly couple, (on a fixed income),who had lived in this particular town, for over 40 years.
Who have been extremely active, in various local charities and their particular church, out of their house, simply because, they were unable to repay a really small loan they had taken out on their home, less than ten years ago.
And because their health suddenly took a dramatic turn for the worse, and neither one could no longer work outside their home, and between their social security and disability payments, simply wasn’t enough to pay off this extremely small loan.
(Relatively speaking, versus the current value of their home, which they’ve lived in close to 38 years!)
Can you imagine the avalanche of negative publicity, and non ending public outcry, (of unabashed greed a work!) when this story hits the national consciousness, and almost instantly goes viral all over social media?
Who wants that type of tsunami of negative publicity,hanging over, and or associated with their companies image, right?
On the other hand, what extremely savvy entrepreneur wouldn’t mind buying referrals, and or strategically generating waves of positive word of mouth and or mouse publicity, without ever having to directly ask their customers/clients and or patients for them! Is that not interesting? Continue reading