So as you recall in part one of this ongoing series, all profit seeking small business owners, and or service providers, definitely need to make, an extremely critical mindset shift, correct?
If they expect to systematically grow their business and or service.
They need to quickly transition from hunter, to becoming the hunted.
In other words,go from being avoided, to becoming extremely magnetic, in the eyes of your specific target market and or niche. Period.
So you’re not trying to be all things, to all potential prospects.
The marketing landscape is literally full of failed entrepreneurs, who tried to go down that particular road.
Instead, you offer specific problem solving solutions (benefits), to your target audience and they’ll eagerly beat a path to your door. Sound like something, you’d like to know more about? Continue reading