(Typically Within 90 Days Or Less!)
Have you (or ) a friend or respected associate ever attended one of those local offline monthly Real Estate investment clubs? Or perhaps one of those local stock investment clubs that meet once a month or so.
(Here is where a savvy offline small business service provider (like you) can use proven guerilla marketing examples to blow your major competitors away!)
If you haven’t you really should, because what you’ll quickly discover are two very basic facts that don’t change.
1.) They have tons of extremely knowledgeable people at your disposal on a local level.
2.) Just like you, their organization can use all the expertise help they can find!
For ex; suppose that you are a CPA who’s just starting out and because you’ve already invested a ton of money upfront in order open your first office and begin the (all too) often traditional way of going about growing your customer base.
In other words, right about now money is extremely scarce. Which means (nows) your chance to implement proven guerilla marketing examples that flat out work.
That being the case; here are three (to begin with) extremely simple, yet incredibly powerful ways for you to strategically go about growing your business for pennies on the dollar!
And at the same time, you can add value and be of service to a very affluent community of local professionals!
You Can And Should Use Service As A Powerful Long Term Marketing Tool!
Concept # 1.) Those investment clubs (depending) on which area of investment that they specialize in, could probably really benefit from your powerful cutting edge little known tax saving strategies and suggestions.
So quickly think about this situation from the administrators of the clubs point of view. The one thing they constantly need are new members that pay their dues on time,correct?
And typically before any new member joins the club, they probably are a first time quest correct? Bingo!
This little pursued opportunity is a virtual untapped goldmine for a savvy small business marketer like you. Huh?
Here’s why; first off, most of these clubs (98%) of them constantly struggle with building their membership rolls, for any number of reasons.
So one of the things you need to do yesterday is to create a powerful how to problem solving special report and or audio series that covers some aspect of the tax code (on an entry level) of course that is really relevant to that particular clubs membership base.
And allow the club to give it away to every new first time visitor! Think about this constant activity for a second. Each time a new first time potential new member attends a meeting, they receive your powerful special free information product!
And of course you (being) the extremely savvy marketer that you are, just happen to include some lead generating goodies inside your report and or audio product.
A.) You can either send them to your special lead capture page (in order) to be sure that you capture their email address and or your your blog, as long as you have some type of opt in box in order to capture their contact information.
B.) The next thing you do of course is to offer them a free (or greatly) reduced 15-30 minute consultation valued at X! ( For ex; a free 30 minute power session valued at $175 dollars! Because your typically hourly rate is $350 dollars.)
And of course during the end of your free initial consultation you make them aware of your special ‘lifetime’ discounted price for the members of that particular club!
( Meaning; they only get that special discounted rate once they become a member!)
For sure you’ll convert a certain percentage of those free (or greatly) reduced initial consultations into long term customers and clients, plus you’ll get some referral business as well!
Concept # 2.) You will also approach the club about becoming their in house contributing expert on your specialty.
Which means you will periodically contribute articles and conduct special online webinars and or conduct three – eight hours power workshops on your subject.
( Plus, you’ll periodically conduct actual documented case studies of various individuals and or their companies in order to demonstrate your expertise.)
But here’s the real kicker. The deal is this, the club and or association(s) agree to either audio or video record at least part of your session(s) and both of you get copies to market anyway you wish!
( With certain caveats: If they wish to market your sessions and keep 100% of any of the revenues that they generate, then they have to agree in writing to personally find you at least three other reputable groups, clubs and or associations that you can approach about creating some type of similar JV arrangement with!)
Otherwise you agree to some type of mutually agreed upon split of all front generated revenues.
You of course will add part of the recorded material to your WordPress blog and or their paid membership site and you’ll also add them to your youtube channel and drive traffic to your blog and or special lead capture page.
They can also give them away as powerful free upsell bonuses to other members that purchase other more expensive display ads in their monthly newsletter publication or they can also use them to increase revenues by selling them at the back room at their annual conventions!
Either way, you’ll both win big! You’ll lead generate like crazy for peanuts and the group or association(s) just added an additional income stream for virtually nothing!
Creative Packaging Is An Extremely Profitable Marketing Strategy!
Concept # 3.) Whenever possible,always try and bundle or package your entry level info product and or service with some other savvy marketing professionals; such as a lawyer that specializes in issues that effect small to mid size business owners.
For ex; your special 90 minute audio interview and 37 page special report and the attorneys free 43 page special report (yours truly’s) fifty page special report entitled: The Ten Most Common Marketing Mistakes Small Business Owners Make! ( And how to correct them!)
These three incredibly powerful reports have a combined perceived value of $83.95!
But whenever a member or outside vendor purchases any display ads worth $75 dollars or more, they get all three reports for free!
You start systematically marketing your business, product or service this way and before you know it. You’ll have more business than you know what to do with. Thanks (mostly) to using low cost high powered guerilla marketing examples!
(Q. How soon will you be able to start implementing any of these seven incredibly simple brain dead marketing strategies to help increase your overall profits by at least 25% in the next 90 days or less?)
be sure you Digg or tweet this! And grab your explosive 22 step small business marketing idea kit! It’s a $97 dollar value, but for now it’s yours free!