As you previously discovered in part one of this series on how to dramatically improve your sales process stages. As you recall, in our fictitious case study, country music Superstars, Faith Hill & Tim McGraw hired yours truly on a performance based commission only basis.
In other words, they readily agreed to positively spread the word around (both) on & offline, if yours truly could increase their long term passive back end income.They readily agreed to you yours truly on a sliding scale of 25-50% of the increase in profits.
They’ll pay 50% if they don’t proactively spread the word about their increase in profits. Or they’ll gladly share 25% of the performance based profits (provided) they create a powerful via a video testimonial (that) yours truly gets to post on my blog and blast all over good old youtube!
Three More Powerful Ways To Dramatically Alter Your Sales Process Stages By Strategically Monetizing Your List!
As you recall in part one, Faith & Tim, had created an incredibly valuable opt in email list of 1,530,000 valued customers, by strategically capturing their email address, once they entered the stadium to enjoy the live concert.
Now remember, these are not just your (all too) typical opt in email subscribers.Eighty percent of whom, periodically read your emails, and typically spend little or no money.
No way, these valued opt in subscribers, actually spent money (remember) to attend the live concert. Be sure you read the highly informative post series on the 80/20 Rule in marketing, to discover how to apply this incredibly powerful marketing concept to your tool box.
Anyway, now that Tim & Faith have their primary email address, they will use an incredibly proactive marketing ploy in order to really bump their long term passive back end profits.
Again, this battlefield tested marketing ploy is not currently being used by a staggering 98% of their peers!
Use Exciting Online Offers To Increase Your Offline Profits As Well!
They will send a special broadcast email VIP alert to their massive 1,530,000 opt in subscribers. Offering them an incredibly one time only “OTO” offer on a special double CD that they’ll be releasing during the Xmas holiday season and (currently) it’s not available to the general public under any price!
And get this, this exclusive “VIP only” Xmas CD special offer will also include a bonus DVD with previously unreleased video footage of their annual affiliate dinner get together, where they foot the entire bill at the end of the year for their 50 top producing affiliates!
And while the general public can’t get their hands on this package for any price! And this special double CD package, plus additional DVD, would normally retail for $37 dollars!
The VIP’s that take advantage of this special “OTO” price of just $17.95, and that includes 1st class priority shipping! Their also going to receive a $100 dollar gift certificate to Walmart’s as well!(That ought to get them posting on Facebook and tweeting, don’t you think?)
But here’s the real point of Tim & Faith’s generosity. Let’s face it, everyday, everybody’s email inbox is getting more & more crowed with both unsolicited spam bulk email and opt in email offers, agreed?
And the constant ever increasing clutter is tough to compete with.So why not (get creative) and find a strategic way to capture your online opt in email subscriber/customers offline mailing address.
Three Brain Dead Simple Ways They Will Monetize Their Opt In Email List For Peanuts!
1.) First off, remember, it will be highly suggested and advocated that Tim & Faith start systematically testing various subject lines, because as you previously discovered in an earlier post,online (as it) relates to profitable email marketing.
Your all important subject line serves the exact same purpose as your main power headline. Meaning- a staggering 80% of the success or failure of your overall email campaign, will be decided by whether or not your emails get opened!
So after their marketing team strategically tested and tracks the results, they’ll have a much better idea, which main power headline works best! And that will allow them to know how to cash in with it big time!
2.) Once they know which type of benefit laden main power headline appeals to most of their customers, their savvy marketing team (and yours truly) will have a much better idea of which offline businesses to approach for a powerful joint venture.
Because their simply going to include some type of relevant, low cost, introductory product and service (insert coupon) inside the VIP Xmas special CD/DVD offer, their mailing out.
Of course, they will strategically testing and tracking the following four basic elements on every sales letter (post card) insert coupon.
A.) Which main power headline receives the best response.
B.) Which main three -five bullet points in the main body copy, receives the best response.
C.) Which “Call to action” produces the most bang for their buck.
D.) Which “P.S.” compels the most responses.
Bonus tip: Which pricing options (with) or without bonuses produces the most sales.
And of course, some of these test offers will be for free or low cost introductory trial services that Tim & Faith are affiliates for. In any event, they’ll soon discover which combination of marketing components work best.
A Simple Proven Marketing Twist Can Really Enhance Your Long Term Profits When It Comes To Strategically Renting Out Your List!
3.) And finally, they will contact the top five offline database brokers about renting out their list on a monthly basis. Currently, an A list of highly targeted buyers could bring as much as $2,000 per month for access to a database of 25,000 names.
So the first question becomes, how many times does 25K go into 1,o71,000? A.) Approximately, 42 times (give or take.) Now then, an additional $2K per month, per every 25K names rented.
This is strictly long term back end passive residual income of forty two times $2k, which equals an additional $84,000 dollars!Be sure you refer to the previous post on theresidual income formula for three additional proven money making strategies.
But that’s not counting all the additional profit Tim & Faith will earn when they offer to JV with the companies that rent their list more than once!
Any potential JV partner should readily recognize the enormous long term profit potential of:
A.) No longer having any upfront out of pocket expense in order to access Tim & Faith (or) any other future list owners list, that they choose to employ this powerful marketing strategy with.
B.) Getting Tim & Faith’s (or another) JV partners personal endorsement video and or sales letter testimonial, praising their particular product or service!
Your sales will increase without a doubt!No matter what your particular niche is.
As for your competitors, their totally convinced all this marketing stuff (on or offline) is simply a bunch of hype. And that can’t see how it can or will ever help improve your sales process stages!
And or improve your bottom line. Hopefully (now) you can. As always, if you got any value out of this post, please Digg or tweet this. Thanks!
And be sure you grab your explosive free 22 step small business marketing idea kit series. Because in there, you’ll discover step by step, how to master the necessary steps needed to improve your effective communication in marketing skills.
It’s a $97 dollar value and it’s free!
- The Really Simple Things You Can Do Right Now To Improve Your Sales Process Stages! Part One
- Closeout Sales On Furniture:The Complete Beginners Guide To Turning Your Dead Inventory Into Major Profits! Part One
- Marketing Budget Percentage: The Ultimate Beginners Guide To Decreasing Your Marketing Budget Percentage! Part Three
- How To Turbo Charge Your Professinal Speaking Sales Funnel Template! Part Two