So did you notice in the first two installments of this ongoing series, how some extremely marketing savvy small business owners are able to consistently earn a great deal of long term gross profit, even if they don’t do so, on the front end of their particular sales funnel?
And has it also occurred to you, it’s most definitely possible, to look for potential marketing opportunities, to build the vast majority of your long term gross profits, from the back end of your business?
I sincerely hope so, because when the almost unlimited marketing possibilities of what’s truly possible, finally start to dawn on you, (hopefully) you’ll really start to appreciate, the untapped potential goldmine, you may and are about to be exposed to.
Since Most Profit Seeking Entrepreneurs And Small Business Owners Are Trying To Generate A Consistent Profit Why Do They Constantly Ignore This Bank Account Filling Marketing Strategy?
As you recall from the first two installments, my coach and mentor “Jupiter Jim Landers”, recently produced a four part, ‘how to’ video series, on ‘how to’ use my paid email service provider of choice, Aweber-s newest email marketing campaign platform, which is referred to as ‘Campaigns.’
And I must admit, it has lots of moving parts, however, once you use it a few times, and call Aweber-s toll free number, M-F, 8 am -8 pm EST, and speak with any of their outstanding customer care specialists, they will gladly slow walk you through the entire process A – Z.
And you’ll definitely start to get the hang of things in no time. (At least that’s been the case thus far with me.) Anyway, Jupiter Jim has mentioned, on a few of our power brainstorming sessions, ‘how’ he might also just a well, sell (and or) market the products PLR (Private Label Rights) and or re-sell rights, and or master re-sell rights as well.
Ever Notice How Some Extremely Savvy Small Business Owners Learn How To Successfully Monetize Both Ends Of Their Marketing Funnels?
Take note: Let’s suppose Jupiter Jim were to actively market the license and or Master license rights to his in depth four part how to series.
Which means, he could allow any affiliates, who purchase (at least) two years worth of his paid membership site, to automatically get PLR ‘Private Label Rights’ to his product.(Which would would automatically be an additional X dollars worth of free added value.)
And those who also wish to; could either purchase a license and or Master Resell License to his digital product as well. And just depending on ‘how’ much he charged, with the purchase of his Master Resell License rights, part of the bonus back end service, could be X number of hours of private one on one coaching, (valued at X), showing his students/customers ‘how to’ profitably market his product(s.)
And of course, just like he originally did with his four part series, he could record some of the very best one on one coaching sessions, and sell those as an additional ‘how to’ course, or give some of them away, as free bonuses worth X, simply for purchasing at least two years of his paid membership site.
And or as a free bonus, for purchasing some of his higher ticket sale products and or services.See how elaborate your particular sales funnel process can be or not?
Some Of Your Very Best Small Business Marketing Tips Often Help Other Vendors Grow Their Business And Or Service!
Once again, notice the screenshot image of my home/index page of my blog just below. It’s a screenshot of the home/index page of my blog, which Jupiter Jim was gracious enough to prominently feature throughout the entire series.
But here’s the main point.No matter ‘what’ he ultimately decides to do, yours truly will continuously be one of the major beneficiaries of massive free viral exposure.Don’t you agree?
So what would I or you rather do? Continually rely on potentially expensive hit & miss PPC ‘Pay Per Click’ ad campaigns. Or maybe hope the link in my ‘solo ad’ campaign, not only gets clicked, but the visitors ultimately take the actions I want.
Get Some Of Your Very Best Lead Generation Efforts To Work Overtime By Helping Other Non Directly Competing Vendors Succeed!
Here’s the other thing, since Jupiter Jim will ultimately be listing his digital info product on JVZoo.com. And allowing his affiliates to sell it and earn a commission as well. He could allow his VIP opt in email subscribers only, to sell it for (say) $37 dollars, and they get to keep $30 dollars, and he only pockets $7 dollars (or X) on the front end of his sales funnel.
Bare in mind, he really wants to generate as many paid members to his awesome membership site. So one proven way to fast track the process, is by letting some of his very best, (most productive) affiliates, pocket the lions share of the gross profit, on the front end of his sales funnel.
And he (over time) of course, pockets the lions share on the back end of his particular sales funnel. Makes sense, right? And yours truly, is along for the entire whirlwind ride without putting up a nickel.
And he continually gets free marketing exposure,(via blog posts) just like this, from one of his student /customers.
That’s some pretty good strategic use of marketing leverage, (on both sides of the coin),is it not? I totally agree.So the $64,000 dollar question now becomes.
Why does your profit seeking small business continually ignore and or totally neglect, this mega proven marketing strategy?
P.S. Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!
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And be sure you grab your explosive free 22 step small business marketing idea kit series,
because it will help you increase your profits by as much as 25% in the next 90 days or less.