(In Order To Be Effective!)
Isn’t it sad, how many aspiring small business owners, service providers and or startup entrepreneurs, waste a proverbial fortune, on dismally performing lead generation strategies and or tactics.
If they’re not blowing a fortune, incorrectly using direct snail mail.
Then (sadly) they’re attempting, to advertise and or promote their businesses and or services, as if they’re a certified fortune 100-500 type company.
And the net result is, their money’s gone and their new customer/client base, is dismal at best.
And yet, rather than going at things another way, most continue on, until their bank account and other extremely valuable resources, are all but gone. This all too frequently occurring theme, probably sounds all too frighteningly familiar, does it not? 😀
Truth told, it simply does not have to be this way..
So Who Else Wants To Know Why Some Of Your Very Best Lead Generation Efforts Don’t Have To Pretty And Or traditional In Order To Be Extremely Profitable!
Lots of time, extremely savvy entrepreneurs, will turn up their nose, to some non traditional marketing strategies and or tactics, simply because (on paper!), they supposedly don’t seem main stream enough.
And (sadly!), they’ll continuously blow a small fortune, on so called traditional and or conventional lead generation strategies and or tactics, which won’t even pay for a large cup of mediocre tasting coffee. 😀
For ex; without mentioning any names here! 😀 There is an incredibly large, very successful direct-snail mail firm, which convinces primarily, semi resourced challenged, small business owners and or service providers, to pay for inclusion in a booklet full of coupons, type mailer they mass market to various local zip codes.
And as you well might have properly concluded, the vast majority of their booklets, whined up in the trash.(Nod your head cadets, because it’s true.)
Your Small Business Can Save A Ton Of Money And Wasted Resources Simply By Networking With Local Non Directly Competing Vendors!
There is a very good chance, a certain percentage of those non directly competing vendors, could strategically combine their various financial and other extremely valuable resources together, through some sort of joint venture/JV (aka) strategic alliance,and network with one another, and be so much more profitable, faster and longer. 😀
Case in point; let’s suppose, both a local CPA firm and local software development company, both decide to pay (literally) thousands of dollars!), in order to be included in this unnamed direct mail companies booklet.
Truth told, both will be extremely lucky, to receive a one -two percent response rate. And two percent being on the high side of things! As dismal as this may be. 😀
Effective Lead Generation Is About Properly Implementation! (Not Just The Outward Cosmetic Look Of Things!)
What if instead, the CPA firm, whose typical corporate client, whose has a total lifetime customer value metric,of at least $120,000 dollars, over the next 7- 10 years. 😀
What if they offered to sponsor a free monthly drawing, where local small business owners and or service providers, could win $10,000 dollars worth of software installation, and a 30 day ongoing free trial basis! Strictly for evaluation purposes.
Each month, the software company could choose the ultimate 1st & 2nd grand prize winners.And as you might have guessed! One of the extremely valued,(not to mention) time sensitive bonuses, the runner ups will also receive, is a free comprehensive, 90 -120 minute, asset analysis assessment.(Trying saying that one fast three times! 😀 )
Which is easily, an X dollar value. And like clock work, the CPA firm knows, at least 30-40% of these initial free consultations, will ultimately convert into long term customers/clients.
Who routinely jump on social media, and constantly brag to their closest friends, neighbors, golfing buddies and relatives, about the outstanding service they received, from XYZ CPA firm.
Position Your Small Business And Or Service Correctly And You’ll Definitely Prosper!
It’s truly win/win.Don’t you agree? Because both the CPA and software firm agree upfront, to share joint ownership of the all the leads/prospects, generated from this particular lead generation strategy.
Entrepreneur, does it get any simpler than this? 😀 Which gets us back to the original point.Far too many aspiring entrepreneurs and or small business owners/service providers, tend to wanna over complicate things.
Effective lead generation strategies and or tactics, don’t have to be cute and or traditional. Just effective. What say you?
P.S.Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below) that you can
apply to your business, product or service in the next 30 days or less!
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