You originally started your small business, service,(and or) entrepreneurial endeavor because you were extremely passionate about helping and or serving your chosen target market, to the very best of your abilities, correct? Bravo! Good answer.
And in -and or- during your never ending pursuit of accomplishing this rather lofty goal, you’ve been constantly exposed to, (or sometimes literally bombarded) with more than your fair share, of potential marketing solutions, have you not? Yea, me too!
Which brings me to this next very important question. Have you, and or, (are you) currently familiar with the extremely popular dance, often referred to as the Texas Two Step?
I’ll quickly share with you, a little inside trivia.Did you know, originally, this extremely popular dance craze, which gained most of it’s initial momentum during the 50’s, was originally called the Texas Shuffle Step (and or) The Fox Step?
And right about now, you’ve got to be literally scratching your head, and wondering -out loud-, what if anything, does copying the Texas Two step dance method, have to do with helping your resourced challenged small business and or service,become more profitable, correct?
So How In The World Does Copying The Texas Two Dance Method Possibly Help Make Your Small Business And Or Service More Profitable?
You have to admit, on the surface, this headline does seem a bit odd, correct? Rest assured, it’s not. Basically, as the name of this extremely popular dance method -readily- suggests.
There’s more to it, than just a one and done type of all too common marketing approach. And thank goodness for that.
So let’s quickly introduce the two main players, in our hypothetical marketing example,and see ‘how’ this two step dance craze, plays out in the business world as well.
So basically, you have an extremely marketing savvy local jeweler, and a local, upscale women-s boutique shop owner.(And or an extremely dedicated, local hair or nail salon owner.)
And since both of the main players target, local female customers, who routinely earn high five and six figure incomes, and know lots of other local females, who do the same!(And both groups love showcasing their latest purchases, both on and off social media!)
They are the ideal female customers, for both of these pro-active vendors to aggressively pursue, don’t you agree?
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And obviously, since both of these vendors, ideal female customers, each have total lifetime customer value metrics, of at least $8,000 -$12,000 dollars, over the next five to seven years.(Give or take.)
It makes perfect since, for these two non directly competing vendors to find some common marketing ground, right? (BTW, please try and not get too caught up in the specific numbers being used, instead focus on grasping the overall marketing concepts and strategies!)
So here’s what they’ll initially test and closely monitor. To discover, if the tactics are worth steadily pursuing, by either tweaking them, and or halting them altogether.
Since the women-s boutique shop, currently sponsors a free monthly drawing, for both their brand new, daily first time walk in traffic, and their extremely loyal, returning repeat customers too.
And the monthly grand prize, is a extremely eye catching, $950 dollar designer hand bag. Their current opt in email/mobile marketing list, is now up to 5,437 extremely active subscribers, and constantly growing daily!
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Because, just like the women-s boutique store owner(s), the extremely marketing savvy jeweler, currently sponsors their very own monthly free drawing,they have been successfully running for years.
Where once a month, they reward one of their extremely loyal, local female subscribers, her very own, $3,500 dollar, diamond studded necklace!Oh goody!
And you know she’s definitely gonna consistently let every body within ear-shots distance,(both on and offline), know about her recent good fortune, right?
Of course in reality, it actually cost the jeweler about $1,800 dollars- or less- in actual hard cost, plus any and all applicable taxes & fees etc!
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Since the extremely marketing savvy jeweler, wants direct access to the women-s boutique store owner(s) ever growing customer base, and vice versa!
The jeweler is more than willing, to 100% sponsor, once a month, a fancy, not to mention expensive, top of the line catered lunch, and or early evening event, at the boutique store owners shop!
And both the boutique store owner, and the jeweler, will email at least two, unscheduled, pre event ‘broadcast’ email/mobile marketing alerts to their list, inviting them to each bring a potential first time customer with them, to this monthly, and or quarterly event!
And every current subscriber who does so, automatically gets to enter a raffle, where they pay just $50 dollars (or X), for a chance, to win a designer hand bag, which normally retails for just $500 dollars!
Every body else who wishes to participate in the raffle, who didn’t bring a potential first time customer, whose at 18 years of age, they get to spend $200 dollars!
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Of course these ladies are extremely sharp, so they know exactly what they need to do, in order to make out on this deal!
Plus, as an extra value added sweetener bonus! On top of everything else already included!Every female who brings a qualified guest with, and wants to enter the raffle for just $50 dollars, their entry automatically goes into the’raffle’ one additional time!
How cool is that! Of course the extremely marketing savvy jeweler (and hopefully) the women-s boutique store owner(s) too!
They’ll video tape some of the very best portions of this monthly and or quarterly event, and post them to -both- their youtube/vimeo channel(s), and or their state of the art WordPress blog! (And or website.)
And after the engaging event and the popular raffle are all said and done with, here’s where and how, the long term (Texas Two Step) marketing sales funnel follow up process truly begins!
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Each first time guest of the boutique store owner, (or the jeweler) whenever these lead generating type of events, are held, (sponsored) at the jewelers store(s.)
Those first time quest, will be given two extra special word of mouth or mouse goodies.
1.) Extra special goody #one: A market tested, two sided index card, to join the jewelers opt in email list, so they can enter into the jewelers free monthly drawing, for their shot at the $3,500 dollar diamond studded necklace!
2.) Extra special goody # two: They can also purchase a 16 oz. bottle of one of the boutique store owners best smelling, and most popular perfumes, at the boutique store owners actual cost!
It’s to hopefully demonstrate to you, how viral marketing (connecting) really works!
And by now, hopefully, the other marketing epiphany you’ve had is, you now better understand, and appreciate, how the popular, Texas Two Step dance method, can definitely help make your resourced challenged small business and or service, far more profitable, correct? Great! So glad to hear it!
P.S.Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!
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because it will help you increase your profits by as much as 25% in the next 90 days or less.