16Mar 2017

The One Critically Important Skill Every Entrepreneur Definitely Needs To Develop!Part Two

So after reading, studying and -hopefully- implementing, at least some of what you discovered in part one, of this ongoing series.

(Because rest assured entrepreneur, the vast majority of your major competitors, for whatever reasons, are not.)

Are you now, more convinced than ever, learning at least basic copy writing skills, is definitely a must? Especially if you’re a profit seeking entrepreneur. 

And can you see and appreciate, ‘how’ becoming semi competent at various forms of bank account filling copy writing, connects to so many other parts of your business.

No matter how you primarily market, be it on or offline. Are you -finally- starting to appreciate just ‘how’ much, (or should I say), just how vital a role, learning to write persuasive copy actually plays.

I sincerely hope so. Because if or once you do, you can strategically leverage this one vitally important skill, in so many potentially profitable ways. For years and years to come… Continue reading

15Mar 2017
marketing strategu

What If Your Major Competitor Decides To Implement This Proven Marketing Strategy First!Part T Three

So did you notice in parts one and two, of this ongoing series,how the strategic use of the marketing strategy preeminence, can and does, give you and or your major competitors, a decided marketing advantage?

And hopefully you also discovered, ‘how’ you can gain preeminence within your particular niche, in many different ways,correct?

In part three, you are about to discover, at least three more potentially profitable reasons, for you and or your major competitors, to find some pro-active ways, of using the preeminence, as a long term marketing strategy.

Because doing so, can and definitely will, open the of marketing opportunities, and or possibilities, extremely wide. Continue reading

14Mar 2017

How Savvy Entrepreneurs Literally Create Money Making Opportunities!Part Two

So after reading part one of this ongoing series, are you starting to better understand, and appreciate, how some incredibly savvy entrepreneurs, (who) truth told, are certainly no academically smarter than you, are able to get their ventures off the ground.

Even on a shoestring budget. And far more importantly, how you can literally do the exact same thing, using the Internet, as your primary marketing tool of choice.

Has at least part of this mystery been solved? Great.

In part two, you’re going to discover, even more pro-active ways, for a semi to severely cash strapped entrepreneur, to profit by strategically using the Internet, as their primary marketing tool of choice.

And initially anyway, doing so, without having access, to their very own, state of the art,traditionally- self hosted WordPress website and or blog.

Over time, they may definitely decide to get their blog up and going, but until then they can and most certainly will, use the enormous marketing leverage of the Internet, to strategically position themselves, as one of the go to experts, within their particular niche.(And so should you BTW.) Continue reading

13Mar 2017

How Savvy Entrepreneurs Literally Create Money Making Opportunities!

  (And How You Can Too!)

So how many extremely savvy, hard working entrepreneursstarted out, without having lots of money and or influential connections?

At least a few, correct? And how many of them, do you suppose, hit (at times) really hard, a few speed bumps in the road?

But they they persevered and ultimately succeeded, did they not?

So it’s probably safe to say, even though they started out, with literally, and or very little cash,credit and real world experience, and or highly influential connections etc.

They were able to ultimately taste success on some level or another, correct? Which means, since they had no more tangible advantages, starting out, than you or I did.Maybe this success thing, is not an illusion after all.

And maybe, it has more to do with pro-actively creating opportunity, than waiting on it. Let’s find out? Continue reading

11Mar 2017
small business

Why Your Small Business Should Definitely Fire You Fancy Ad Agency!

  (Before It Literally Bankrupts Your Business!)

So much of a improvement, would your print ads, on or offline, need to consistently produce, before you fired your fancy advertising agency?

Entrepreneur, (hopefully) you do realize, your semi cash strapped small business and or service, is definitely at risk, of being driven into bankruptcy,every day you attempt to use, their glitzy, corporate style advertising methods and or strategies.

Seriously, there’s a reason, their type of dismally performing, and outrageously expensive advertising methods, are often referred to as ‘image (an or) tombstone advertising.’ And while it may or may not, do little if anything, for your companies image. In the end, more times than not, all it will ultimately do for an to your bottom line, is drain it.

Sadly, your typical, fancy smancy, Madison Avenue type of advertising agency and or firms, outrageously expensive advertising method, are financial suicide, for your typical, cash strapped small business owner and or service provider.

Your Profit Seeking Small Business Simply Can’t Afford The Outrageously Expensive Madison Avenue Type Of Advertising Methods And Or Strategies!

Under no circumstances, should your resource challenged small business and or service, being trying to emulate, Madison Avenue type of advertising methods.

Primarily because it’s far too expensive, and it takes -practically- a lifetime, for you to ever experience any bankable results! You’ll constantly be told, it takes time to build your presence in the market place. Translated, keep throwing your hard earned money away, while you build your corporate image.

And the ad agency, will keep billing you, and winning fancy awards, for expensive ads and advertising campaigns, which make a staggering 98-99% of all their high income clients, virtually no money.

And the main reason being, the glitzy corporate image building types of advertising campaigns, this agencies are famous for, are way too unaccountable, for you typical, cash strapped small business owner and or service provider.

Savvy Small Business Owners Definitely Need To Be Using Some Form Of Direct Response Marketing!

Now of course, if your business, has a fortune 500 ad budget, you can easily afford to run ads all over the place, in the hopes of building your companies corporate image.

But an extremely resource challenged small business owner and or service provider, your goose is all but cooked, once or if, you decide to go down the tombstone advertising road!

Instead, it makes far more economic sense, for your business and or service, to use some form of, bank account filling, direct response marketing.Because it’s accountable, while outrageously expensive image advertising, clearly is not.

For ex; let’s suppose your small business has proven expertise in the residential real estate mortgage industry. And you specialize in helping first or second time home buyers, understand the gazillion financing options, they’re potentially faced with.

And one of the options, which just seems to totally befuddle, your typical first or second time home buyers, is the ever so dreaded “Adjustable Rate Mortgage, (aka) the “ARM.”

Effective Direct Response Marketing Strategies Are A Proven Way To Lead Generate!

Since your marketing/promotional strategies, target first and second time home buyers, who are totally confused, about the pro’s & cons of the dreaded “ARM” mortgage option.

How do you think, the following, direct response type of lead generating ad, would do, in terms of attracting, potential customers, for this mortgage finance consulting business.

A Powerful Free 39 Minute Video Finally Reveals “How Not” To Be A Victim Of An Adjustable Rate Mortgage Loan! (Even If You Can’t Afford To Make The New Payments!)

Call 1 800-222-4477 For your two minute recorded message!And if or one the ad campaign proves effective, then they can start inexpensively testing, offline, free 90 minute workshops, once a month.

But in any event, ‘who” do you suppose, is the most likely, to call the ad, which will simply direct the callers, to to the mortgage consultants, market tested lead capture page.

If you answered, a potential -first or second time- home buyer, who is seriously considering, or curious about, the pros & cons of an ‘Adjustable rate Mortgage!’ Congratulations, and go to the head of the class.

Direct Response Marketing Can And Will Save Your Small Business And Or Service A Ton Of Money Upfront!

Entrepreneur, are you starting to see and appreciate, the critical differences, between outrageously expensive, and totally unaccountable ‘image advertising’ methods.

Versus, good old bank account filling, direct response advertising/marketing methods? I sincerely hope so! Because one of these bank account filling strategies, will definitely pad your account!

While the other, if used long enough, will ultimately drive you semi cash strapped small business and or service, into certain bankruptcy! Which alternative do you prefer?

P.S.Now as is customary during this part of our show.

Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!

As always, if you got any value out of this post, please Google Plus or tweet this.Thanks!

And be sure you grab your explosive free 22 step small business marketing idea kit series,
because it will help you increase your profits by as much as 25% in the next 90 days or less.

And help you master your effective communication in marketing skills.
(No matter what your particular niche market is.)It’s a $97 dollar value and it’s free!

10Mar 2017

Why Thinking And Acting Like An Entrepreneur Can Make You Money!Part Five

What if you were to discover, after reading particular blog post, thinking and acting, like a profit seeking entrepreneur, can and will lead to, some major breakthroughs, with regards, to how you see the entire lead generating process, from this moment on.

Would that type of major shift in (both) your thinking and marketing strategies, be of any benefit to you whatsoever? Great!

Because you are about to discover, a whole new, potentially profitable way, of looking at the entire lead generation process, which in all likelihood, you’ve never-ever- seen,explained to you quite like this before now.

Because typically, the high priced gurus and guruettes, charge a pretty penny, to their big buck customers, clients and students, before they share this type of proven marketing gold with them! Continue reading

09Mar 2017

How Extremely Savvy Entrepreneurs Generate New Customers For Pennies On The Dollar!Part Three

So did you notice in part two, of this ongoing series, how practically, any type of profit driven entrepreneurs,  can and often do, consistently generate some form of profit, on (either) the front or back end of their sales funnels?

And how, you can and definitely should be, doing the exact same thing too.

In part three of this series, let’s shift focus, (ever so) slightly, and go a little more mainstream.

And then in part four,return to the (hypothetical) marketing example in part two, which is far less conventional, okay?

Thanks for the leeway (entrepreneur), it will definitely be worth your while. Continue reading

08Mar 2017
small business

How This Major Marketing Mistake Constantly Hurts Small Business Owners!Part Three

So did you notice in part one, of this ongoing series,how many incredibly dedicated, semi cash starved small business 

owners, and or service providers, constantly make the same major marketing mistake?

Which is, not knowing, and or having any realistic idea, ‘what’ their ideal customer, patient and or clients, total lifetime customer value is.

And therefore, their hands are sort or handcuffed. Because without this critically important information.

They (or you!) literally have no realistic idea,’how’ much money, you can or should, actually invest, in order to consistently generate, those all to important, first time customers, patients and or clients etc.

Nor do they (or you), have any realistic idea,’how’much you can comfortably and realistically afford, to pay your top or best performing affiliates, joint venture, (JV) and or cross promotional partners, on either the front or back end of your sales funnel. Continue reading

07Mar 2017
marketing strategu

What If Your Major Competitor Decides To Implement This Proven Marketing Strategy First!Part Two

So after reading, (hopefully) studying the content in part one of this ongoing series.

Do you now agree, the mega proven marketing strategy of preeminence, when implemented, (both) strategically and systematically, can and most definitely will, give your business and or service, a decided edge, in your particular market place.

Great.Because once you or I set the precedent, it’s almost next to impossible, for your major competitors, to come along after the fact, and make or have, as big of an impact.

Unless of course, they are somehow able to do it a gazillion times better.

And that’s usually next to impossible, without absorbing a ton of brand, and often times, totally unexpected, additional upfront, and or ongoing costs.

Which, (make no mistake about it), ladies & gentlemen, is far easier said than done.So most of your major competitors, won’t even bother to try.

So any and every time, you and I can get or benefit, from the concept of preeminence, it’s usually a green light, for some long term profit potential. Continue reading