17Nov 2011


A simple three step marketing strategy that will increase profits by 25%!

A simple marketing strategy that will at least 25% more profits to your bottom line!

How many times have you heard it said, “It’s the little things that get you.” And so it goes  when it comes to (both) creating and effectively implementing a proven marketing strategy.

For ex: have you noticed that whenever you fly on a fairly decent airline (that) the stewardess are typically well schooled in basic customer service marketing 101.

You are about to discover three incredibly powerful (yet) often extremely under utilized online marketing strategies.

And once you adjust them through testing and tracking, they will easily increase your long term profits by at least 25%.

And it doesn’t matter (what) particular small business niche your product or service targets.

Introducing Three Incredibly Simple Ways To Increase Your Long Term Online Profits By At Least 25%! ( Without Increasing  Your Overhead By  One Thin Dime!)

1.) Proven marketing strategy # one: This first mega proven marketing strategy comes directly from the airline industry.

Typically, as the flight attendants are making their rounds, they courteously ask each passenger if they’d like something to drink?

And (if by chance) you happen to say no. They automatically respond with the tried and true mega proven three word money maker response (which) works as good as any upsell!

They simply ask, “Are you sure?” And with those three incredibly simple words (typically) 20-35% of those asked will respond, “On second thought,maybe I will have a blank.”

And just like that (without) increasing their overhead by one thin  dime, they just added X more gross dollars to their daily bottom line.

Which helps boost the stock and keep both the investors and the CEO extremely happy!

2.) Proven marketing strategy # two: There’s a reason why you often see this next next proven marketing strategy constantly being used by all the big time guru and gurettes.

This  is  how they absolutely make a killing (especially) online.

Have you ever noticed that as soon as you opt into one of their lists,  from one of their fairly well written lead capture pages, they’ll automatically hit you with you of their best market  tested “OTO” (One time only) offers.

Because they understand basic proven marketing and sales ‘psychology’ which says (you simply) have to take advantage of a prospects forward momentum.

Meaning- once they opt in, they’ve indicated that they have a sincere interest in your business, product or service. So a well timed “OTO” low front end initial offer is the best way to maximize  profits.

And like any good marketer (they’ll) also immediately hit (everybody) else who for whatever reasons, didn’t take advantage of the first”OTO” offer.

They’ll immediately follow up with another “OTO” down sell offer. Meaning- they’ll usually offer you another more watered down front end offer that has slightly less bells and whistles for a an even further reduced price.

And (once again) a certain percentage of those daily opt in subscribers will go ahead and  spend a few dollars.

And the guru/gurette gets one of those “kaching” emails that they love so much!

3.) Proven marketing strategy # three: This last one proves just how true the saying is, that says, “It’s the little things that  get you.”

Have you  also noticed that whenever your exiting one of the big time seven – eight figure earners websites, more times than not, you’ll get one of those”Last chance” to take advantage of this or that pop up window offers.

The typical (struggling) clueless small business owner, often comments about how annoying those darn things are.

That may (0r) may not  be the case, but one things for sure, they make the users lots of money!

And they basically serve (one of) two purposes. They either:

A.) Help the marketer build their list, by offering one last chance to opt in, so the visitor can download some free lead generator.

B.) Or their making the last ditch effort to sell the exiting visitor something!

And since the entire process is executed by some incredibly inexpensive software that you purchase, and they  strategically make money from now on.

Without any further increase in long term overhead! Sound like a plan or what?

Q.) Which one of these three incredibly simple marketing strategies can you put to work in your business within the next 30 days or less? (If you’re not sure which specific software that you need, contact one of the software geeks at elance.com or one of the computer geek sites.)

As always, if you got any value out of this post, please Digg or tweet this. Thanks!

Be sure you grab your explosive free 22 step small business marketing idea kit series.

There you’ll discover step by money making step, how to increase your long term profits by a bare bones minimum of 25% in the next 90 days or less!

It’s a $97 dollar value and it’s free!




17Nov 2011


These five deadly words will kill your sales conversion ratios!
These five deadly sales words will kill your sales conversion ratios!

(And why you must avoid them or else!)

Have you ever heard the saying “It’s not what you say, but how you say it?” When it comes to proven sales copy that works, that saying was never more true. Your long term sales conversion ratios will suffer if you make the cardinal mistake of habitually using ‘copy writing words’ that are proven to repel your prospects!

Remember, before you can effectively market (over time) to either your email list or your offline snail mail list.

You have to first get them to join (opt in) to your list. Which means you have to be able to persuade them to take the specific action(s) you  want them to take.

And whenever you use the wrong sales copy, your chances of that happening (quickly) goes south, along with your eventual chances of making a sale.

So (needless) to say, in order to really increase your long term chances of (consistently) making sales, you  have to not only be aware of these five deadly little sales killers, but  you’ve got to aggressively make sure that (neither) your on or offline sales copy includes them.

Be nice, and let your clueless competitors continue to ignore this already proven advice! With that said, let’s now quickly  turn your attention to.

The Five Deadliest Words In Copy Writing And How They’ll Kill Your Long  Term Sales Conversion Ratios!

First off, when it comes to effective copy writing strategies, these five proven methods will apply (on or) offline to your sales copy.

So if (for whatever) reasons, you are currently using these proven sales killers in your copy. Stop It! Or else you run the risk of continually (killing) your long term chances for sales.

(FYI:These five little known and rarely revealed (for free) proven copy writing secrets, are presented in no specific order of importance!)

And of course you’re going to need to constantly test and track their overall effectiveness in order to consistently benefit from them.

Deadly copy writing word to avoid # one: Whenever possible, you’ll want to avoid using vague (uninspiring)  generalities in your copy writing and not use the ‘sales killer word’ “thing.”

Boy, nothing else screams ‘amateur copy writer’ to your prospects than using the vague generality word ‘thing or things.”

You don’t ever want to try and tell your prospects some ‘things’ about this or that!

No way, instead, you’ll be much better off (and) a whole lot richer (simply) by substituting that loser with one of following three proven power selling words, which are:

A.) Tricks (as in) proven tricks of the trade (or) five little known proven tricks of the trade.

B.) Tips, because everybody (including) your target market (loves) a proven tip or two every now and again.

C.) Techniques, after all, it’s that particular experts mega proven techniques that (literally) make all the difference, don’t you agree?

Deadly copy writing word to avoid # two: Those of you that are married or who have a significant other (can) really appreciate this next one. Ever try to tell your spouse or significant other something?( Good luck with that one!)

Guess what, their not the only ones that don’t like being told something! Your prospects hate it too!

So (you’ll) find that your bank account and your (long term) piece of mind will improve immensely when you (instead) “reveal” the seven ( or X) little known insider secrets to “Successfully Beating The IRS Agent At Tax time!”

Remember To Be Conversational And As Natural As Possible In Your Copy Writing! (On Or Offline!)

Deadly copy writing word to avoid # three: Have you ever attempted to ‘learn’ a really hard to speak foreign language like Russian? What a picnic, correct?

Likewise, your  prospects would much prefer to ‘discover’ the three little known secrets to learning how to speak fluent Russian just like a native! (In just 15 short weeks or less!)

Face it: it’s a proven fact; that it’s just plain more profitable to ‘reveal’ the secret(s) to your target audience than to try and tell them!

Deadly copy writing word to avoid # four: Remember, how it was revealed earlier in (secret # one), when you were told (make that) advised to avoid the ‘sales killer’ word “things!’

Well guess what? A close relative is the ultimate generality ‘sales killer’ word “stuff.” It’s too darn vague and unspecific to do you any good.

So instead you might test two proven power words like:

A.) Secrets, because sharing the ‘secrets’ of this and that is just so much more profitable!

B.) Insider secrets, has also been known to cause your best prospects to click on that buy button as well. Of course, your own personal testing (over time) will truly ‘reveal’ which specific word or words, works best!

And last, but certainly not least!

Deadly copy writing  word to avoid # five: it may seem odd, but (believe) it or not. Your prospects do not want to ‘buy’ anything, from you or anybody else!

So your better off (suggesting) that they either click your link ‘now’ to claim their very own copy of this or that.

Or they can “pick up the phone and call your toll free number” and get their hands on your product or service for the extremely small ‘investment’ of X amount of dollars.

Or “your monthly ‘investment‘ is just X per month.” Yea, they’d rather ‘invest’ than buy!

There you have it, these five proven deadly copy writing sales killer words will continue to cost you sales (big time) unless you reverse course now!

Q.) Which one of these five proven deadly copy writing sales killer words are you most guilty of using?

As always, if you got any value out of this post, please Digg or tweet this. Thanks!

Be sure you grab your explosive free 22 step small business marketing idea kit series.

There, you’ll discover step by money making step, how to strategically increase your long term profits by at least 25% in the next 90 days or less!

It’s a $97 dollar value and it’s free!



10Nov 2011
Customer rewards programs flat out work!

Savvy entrepreneurs must have some type of customer rewards program!

Have you ever heard the marketing truism that says “ You can’t buy an ad so powerful as the voice of those who are loyal.” Truer words were never spoken (and or) written. And when it comes to effectively creating and or (further) stimulating over the top customer evangelist, a high powered ‘customer rewards program’ is just what the doctor ordered.

There’s another old saying in business, that lots of successful entrepreneurs live by, and it goes like this.

A subscriber is good, a customer is (even) better, but a marketing partner (translated) a ‘customer  evangelist’ is always best!

Q.) What would you rather have?

A.) A list of 500 wish washy subscribers. (Because they may or may not ever actually buy anything.)

B.) Or an even smaller list of 50 rabid buyers!( Because they’ll definitely buy again & again!)

It’s simply a no brain-er,correct? You’d surely rather have that list of proven buyers.

So (then) the obvious question bares asking. How do you get your best prospects to go from casual subscriber to rabid (repeat) customer evangelist?

Introducing Three Killer Reasons Why You Want To Implement A High Powered Customer Rewards Programs Asap!

There are basically three major advantages (long term) to creating an effective customer rewards program. Not to mention all the other numerous side benefits as well. Things you might (as a) serious small business owner really benefit from, like incrementally building long term customer goodwill and customer loyalty etc.

Beyond that, you’ll also quickly discover that (just like) career politicians, your best customers really love bribes ((aka) incentives as well.

Especially your loyal (fanatical) customer evangelist. Since they have already bought into your companies philosophy and mission, they don’t really require and or need much (strategic) encouragement in order to further their evangelism.

But the following three advantages can really help put your long term marketing efforts over the top.

Advantage # one: A decent (and or) pretty good (bribe) can convert an otherwise casual (first time) visitor to your site, into a much more valued subscriber.

And that of course is the all important first step. Online you need an inexpensive way to consistently follow up with your best prospects. Low cost high powered email fit that bill perfectly.

Offline, you can strategically use low cost high perceived value bonuses to get your best customers onto your email list.

For ex; (let’s suppose) you run a fairly successful small Mom & Pop family style restaurant, you could create (either)  a small postcard style flyer and or a real business card that (both) you and your sales staff personally attach (or just) hand it out to every paying customer, and inform them that (just by) simply going to either your special lead capture page and or a designated page on your blog.

They’ll receive a special six month coupon (via email) that automatically allows a maximum of three kids 10 & under (per visit) to pay for the cost of their meal based on their actual weight!

And you could offer this special discount on your two slowest days of the week, depending on what time of year it is. Plus, just by joining your email list, anytime they come to  your restaurant their automatically entered into a free in house drawing and one guaranteed winner will get 50% off their entire bill.

(And for just $7 dollars  they can automatically renew their coupon for another six months (indefinitely!)

Just think about the effect this free drawing will  have on all the other patrons that (for whatever) reasons, haven’t joined your list yet!

Plus,  you can add video tape footage of some of the winners to your blog.(Cool!)

Bribe Your Best Customers To Bring You New First Customers!

Advantage # two: You can also use a high powered customer rewards program to get your best paying customers to inexpensively grow your customer base by aggressively rewarding them, each time they bring new first time customers with them to to your store.

For ex; you might inform them (via) either email and or offline snail mail, that your current sale prices are 15% off, but they can receive an extra 10% off their entire purchase (no minimums) for every new first time customer that they bring to the store with them. (Must be at least 18  years of age.)

And the first five customers that bring at least five new first time customers with them to your store (automatically) get a $50 dollar gas card to boot!

(Think they’ll tweet or menttion it on their facebook page? Free local viral marketing at its best.)

Advantage # three: Of course you’ll reserve your absolute best (word of mouth) buzz creators for your fanatical customer evangelist.

Because without a doubt (over time) they’ll continue to purchase the most stuff, and spend the most money.

And they’ll consistently refer the most  new customers and they’ll also give you the best mouth watering (not to) mention bank account filling testimonials!

Yeah, their worth  a whole lot to your bottom line. Their life time customer value is huge!

So you and your staff want to go out of your way to periodically reward/bribe and acknowledge their efforts, so they’ll continue to do what they do best!

Those are the three biggest reasons why you need a killer customer rewards program!

Q.) What is the simplest and least cost effectie way you can reward your best customers for their loyalty within the next 30 days?

As always, if you got any value out of this post, please Digg or tweet this. Thanks!

Be sure you grab  your explosive free 22 step small business marketing idea kit series. You’ll discover step by step how to increase your long term profits by at least 25% in the next 90 days or less.

I’ts a $97 dollar value and it’s free!



06Nov 2011


Three simple ways to increase your information marketing business profits!

Use these three simple information marketing strategies to increase your long term profits by at least 25%!

Have you ever heard the saying “Good judgement comes from experience, and the unfortunately the experience usually comes from bad judgement!” When it comes to effectively promoting your information marketing business, you’ll often struggle in vain like a blind squirrel, without the  proper guidance and or training/mentoring etc.

All too often (especially) in the beginning of your success journey, you’l stub your toe many times, unless you invest in a quality ‘how to’ education.

On the other hand, proven how to small business marketing ideas (can and will) fatten  your bank account,providing you consistently implement them.

These next three brain dead simple marketing ploys, will absolutely sky rocket your long term profits, especially if you or your joint venture partners, ever promote your product r services via one of those free offline 60-90 minute ‘how to’workshop formats.

(FYI: The free 60-90 minute ‘how to’ power workshop approach in order to lead generate (list build) and ultimately close more sales, is a time tested proven sales model.)

How You Can Add An Extra 25% In Long Term Profits To Your Bottom Line! ( Using These Three Incredibly Brain Dead Simple Marketing Strategies!)

Free offline 60-90 minute ‘how to’ seminars/workshops are an incredibly lucrative way to accomplish three things.

1.) Position and establish yourself as a trusted and credible ‘go to’ industry expert.

2.) You create an extremely targeted list of future prospects to follow up with and gain powerful future referrals from.

3.) You can (inexpensively) conduct powerful research in order to discover what type of products or services to offer to your list in  the future.

1.) Strategy # one: In order to strategically increase your long term profits at your offline ‘how to’ workshop events, suppose you start offering low cost (yet) high perceived value free bonuses in order to induce more front end (initial) sales.

And they can either be your own products or product and services  that your top joint venture partners supply.

Offering free (low cost) yet high perceived free bonuses with the purchase of your main products or services, is a proven marketing strategy. Start testing it and see for yourself.

2.) Strategy # two: Have ever noticed (at these) live events and or workshops (how) the promoters will strategically offer the first X amount of people that sign up for the main  workshop or sign up for the 14 day trial membership etc.

They get get an incredible $997 dollars in valuable free bonuses, plus as an additional bonus, (the first) 25 people only also get an additional  free 90 minute (one on one) power consultation with one of the respected industry insiders valued at X!

Meaning- in addition to the already generous $997 dollars in valuable free bonuses (or X), the 25 buyers (only) also receive a free 60-90 minute (one on one) No holds barred power consultation valued at $375 dollars or X!

3.) Strategy # three: Have you ever sampled one of those tasty desserts that’s offered at your local supermarket?

You must realize that a certain percentage of the people that do (ultimately) go on and make an initial purchase of the product.

And so it goes with you. By strategically offering your initial free 60-90 minute one one power consultations as an additional bonus to (either) your own live workshop events and or your top JV partners events.

Rest assured (provided) of course that you deliver the goods during your free session. A certain percentage of the participants will upgrade to either your monthly maintenance plan (that costs) just X amount of dollars per month.

Or they’ll upgrade and purchase anywhere from 1-3 more hours at your regular retail rate. Either way, you’ll have their contact information and you’ll be able to inexpensively follow up with them in the future.

Record Or Video Tape Your One On One Consulting Sessions And  You’ve Just Created An Additional Long Term Profit Center!

The other thing (it makes) total sense to do is; record at least 12 of your paid 60-90 minute one on one power consulting sessions and offer them as another additional free bonus (to your customers) as soon as your guarantee date expires.

For ex; if your normal hourly consulting rates are $250 (or X.) Then simply multiply $250 x 12= $3,000 dollars.

And offer your $3,000 dollar (retail value) CD series to the people on your list at just 40%- 60% of it’s normal retail value or $1,200- $1,800 dollars (with flexible payment) terms of course!

And offer it free to any customer that purchased any rather expensive product or service (and or) affiliate product or service, and they haven’t asked for a refund within your guarantees permitted time limit.

Meaning – if your unconditional money back guarantee is for 90 days. Give them this additional (unadvertised) free bonus sometime after the 90 day grace period.

Inexpensively test these three incredibly simple strategies and in no time at all, you’ve got a surefire winner!

Q.) Which one of these three powerful strategies will you apply to your business first and why?

As always, if you got any value out of this post. Please Digg or tweet this. Thanks!

Be sure you grab your explosive free 22 step small business marketing idea kit series.

And discover step by step how to strategically increase your profits by at least  25% in the next 90 days or less!

It’s a $97 dollar value and it’s free!


06Nov 2011



Five proven headline writing techniques tht rock!

5 proven headline writing techniques that make your copy irresistible!

Have you ever heard the saying “If your headline doesn’t grab their attention you  may as well go home?” It’s true. Powerful magnetic headline writing techniques actually involve three incredibly simple (although) not necessarily easy steps.

They basically involve three main steps which are the following;

1.) Your main power headline must grab and hold your readers attention and (basically) induce them (by addressing) one or more of their main issues and concerns and cause them to want (or have) to read on in order to (finally) discover their long awaited answer(s) to their dilemma.

(FYI: And you need to accomplish this simple feat within a measly 3-5 seconds or they’re gone and their probably not coming back!)

2.) The next thing your copy has to got do is effectively use your all important opening paragraph to further draw your reader in (or) once again, they’re gone!  Just remember, your copy’s main (focus) has got to be about how you (or your) product or (affiliate product) or service helps solve your readers main problem and or concern(s.)

And it’s extremely hard to accomplish that by writing from the I,we, me perspective. That repels your readers, but the you, your  writing perspective attracts them.

3.) And the third thing your copy (on ) or offline has to have is your all important ‘call to action’ (meaning) you’ve gotta  be crystal clear what specific action(s) you want your reader to take after their done either viewing your sales video, reading your blog post or reading your on or offline  sales letter etc.

Introducing Five Incredibly Simple Headline Writing  Techniques That Make Your Copy Irresistible To Your Best Prospects!

You already know that at least 80% of the success or failure of your entire presentation will ultimately be decided (within) three seconds, based on how well your main power headline does or doesn’t convey the specific benefits your readers so desperately crave. (Deliver or else!)

This is simply a partial list, in order to get your creative (customer centered) writing juices flowing.

Readers in general (and your) readers in particular absolutely love to read about specific facts conveyed through statistics (so) be sure you use that to your advantage. This first proven headline template does just that.

1.) Proven headline template # one: Two incredibly powerful (and) mega proven strategies to use in your main power headline template is to reveal some specific number of secrets that address your readers main concerns and or issues.

For ex; If your readers are desperately looking for answers (or leadership) pertaining to raising your kids. You might try a opening headline template that combines a specific figure and the power word “secret.”

1.) Seven little known secrets to raising really exceptional kids. (Especially if they’re habitually depressed!)

2.) Proven headline template # two: This next proven headline template is a close relative to # one, however, it involves using a specific figure to convey some powerful incite that  your readers simply can’t live without knowing.

You might convey a specific figure that reveals some (previously) unknown startling tidbits about your target market. And ‘how’ not knowing this fact could derail them!

For ex: The shocking  truth that 47% of all first time loan applicants need to know! (Or else there’s a 94% chance your loan will be rejected!)

3.) Proven headline template # three: This has got to be old faithful. Because when all else fails, you want  to resort the old “how to”  do this or that.

There’s a reason why you see this proven headline template being used everywhere. It works!

Not to mention that it’s incredibly flexible. Meaning- you can take a bland statement sort of headline and (instantly) convert it into a proven power headline template.

For ex; Let’s suppose that your blog post or article (reads) “It’s time To Break Up With Your Significant Other”

You might (test) by educating them on “How To Tell If It’s Really Time To Break Up With Your Significant other.”

Or you could try; “How to break up with your significant other! (And still remain really good friends!) Interesting for sure.

Most Of Your Competitors Have No Idea How To Effectively Use Their Three Seconds Of Prospect Attention!

Don’t forget that each day has a grand total of 86,400 seconds in day and you and (all) of your would be competitors, only get three of them (each) to effectively make your case!

4.) Proven headline template # four: This next proven headline template effectively combines the word ‘the’ to convey some specific knowledge and or secret, your readers are (simply) dying to know.

For ex; The ____ no ______ should ever ____ Or else! The # one thing  no speaker should ever say in front of a live audience or else!

Proven headline # five This last one is incredibly powerful (but) only because it’s used so sparingly. You preface your main power headline with the power word “Warning!”

Have you noticed ‘how’ even the USA cable network uses this disclaimer approach whenever they air an infomercial?

“Warning!” The USA network is not responsible for claims and representations of the sponsor.

Likewise; you’d preface your main power headline with something like this; “Warning!”

Don’t even think about creating a living trust!

(Until you watch this explosive 22:37 second video presentation entitled: “The Federal Government Wants Your Valued Assets! (And unless you add these three vital clauses to your trust, they may end up getting them!)

These five mega proven headline templates have to become a part of your overall power headline writing techniques.

Q.) Which one of these five proven headline templates will you use first and why?

As always, if you got any value out of this post. Please Digg or tweet this. Thanks!

Be sure you grab your explosive free 22 step small business marketing idea kit series!And learn step by step how to increase your profits by a bare bones minimum of 25% in the next 90 days or less!

It’s a $97 dollar value and it’s free!

























03Nov 2011
Five direct marketing tips you can't live without!

Five direct marketing tips you should know!

Have you heard or read the startling statistic that says a staggering 80% of your online viewers will never view what’s beneath the fold? It’s true. Believe it or not, a lot of your success or failure regarding (effective) direct marketing tips that actually work.

Has as much to do with what you do before, during and after your entire overall sales process.

(And for those of you not totally familiar with the term ‘above the fold’ it’s an old offline newspaper term that simply refers to part of your screen that you can see without using your scroll bar.)

If You Place Your Best Market Tested Benefits Below The Fold You’re Sacrificing An Incredible 80% Of Your Long Term Sales Possibilities!

And since 80% of your ultimate success or failure will be decided by what ‘specifically’ your viewers see above the fold. It’s critical that your absolute best marketed tested main power headline and or sub headlines are above the fold as well as your opt in box.

Because otherwise there is a very good chance that the vast majority of your audience (80%) will not ever see them. Which means in order to discover what hot buttons (benefits) actually produce the most responses, you have to actively test and track various main power headlines and or sub heads (bullet points) in your copy above the fold.

Just by inexpensively testing various main power headlines and P.S.’s against one another, you’ll be leaps and bounds ahead of your typical competitors. Who of course don’t have the time or will to be bothered letting  their valued customers and clients provide them with this all too vital information!

That one change alone (meaning) adding your best magnetic benefits being added above the fold will instantly increase your overall response rates, because your customer is 250% more likely to continue reading below the fold, providing your main power headline and or sub head(s) addresses their major needs and or concerns.

Introducing Five Simple Reasons Your Direct Marketing Tips Approach Is Failing! (And How To Correct Them!)

Direct marketing tip mistake # one: Have you ever heard the saying ” Don’t put the cart before the horse?” Well, when it comes to the proper selling sequence (especially) online, it simply means it’s extremely difficult (if not) impossible to sell your prospect anything, before you’ve established trust and or credibility!

Which simply means (stop) sending them pure solicitations (whether) it’s via email and or offline sales mail, if 90-97% of it s pure sales pitch as opposed to 80-95% educational/content valued information, that will ultimately lead to the sale.

Direct marketing tip mistake # two: Of course your ultimate goal is to make sales, but bare in mine, your prospects are constantly bombarded all day  long (both) on and offline with mindless spam, shameful promotion after promotion on radio and TV.

So they tend to tune out everything that even hints of buy this or that. So the way you begin to stand out from all the noise is by positioning your self as a true problem solver/ value provider first and a sales rep second.

Begin (routinely) producing  either special reports and or ebooks (pod casts) or short 3-7 minute video segments (and or a series) that addresses the major concerns and or issues surrounding your particular industry. And of course give them away free at your lead capture page, web site/blog etc; (as a way) to lead generate build all important long term credibility.

Direct marketing tip mistake # three: Just because you ask your online visitors to join  (opt in) to your list and you start sending them inexpensive follow up emails, that doesn’t give you the right to (now) simply bombard them with endless (non) value based sales pitches!

Your long term follow up email marketing process (because) that’s really what is, is really your chance to start to establish a long term bond with your subscribers.

They get to know you and you begin to get a feel for what they truly want and need via their all important feedback  to your emails.

So don’t blow it here by being short sighted and merely looking for the few (and far) in between quick buck sales!

Instead think  long term and use your email communications to both make sales and solicit much needed feedback!

(FYI: If you happen to need a nice free inducement in order to entice your subscribers to participate in one of your surveys and or to send you a bank account filling testimonial etc. Then be sure you download your explosive free nine page special report at www.vip.youcanmarketonline.com )

And discover step by step how to increase your long term profits by least 25%!  Everybody wins!

An Ex Customer Is 500% More Likely To Repeat Their Negatie Experince As Opposed To A Favorable One!

Direct marketing tip mistake # four: Whether you run an on or offline business, how you effectively handle the (inevitable) but, hopefully occasional complaint(s) says a lot about whether your business will survive or not.

Q.) How fast do you (and or) your sales staff effectively address and handle any and all complaints? Believe it or not  this is a big part of your effective overall direct marketing sales process.

Even if the products you sell are digital products, if someone wants the money back. Give it to them asap! And provide a follow up mail (and or) phone call if they live within  your same country and be sure that their satisfied or discover how you may have missed the boat!

Many times (the mere fact) that somebody bothered to actually contact them via the phone and hear them out is enough to resolve 65% of any minor issues!

(Bonus tip: A disgruntled or ex customer/client is 500% more likely to repeat their negative experience as opposed to sharing a positive experience.)

Direct marketing tip mistake # five: This one (unfortunately) happens far too often as well. Did you know that a staggering 66% of your ex customers that are surveyed (revealed) that the 3 one reason that they stopped doing business with any given company is because (drum roll please.)

The company began  to take them for granted or simply stopped communicating with them (either) via email  and or offline snail mail.

Meaning- your direct marketing tips approach needs to be an ongoing process, not simply a periodic event (like) mailing a flyer to them announcing  some type of sales event!

Or emailing them to death with affiliate sales offers and or  offers to buy this or that product or try this service etc.

Start implementing this five incredibly simple direct marketing tips and watch your long profits grow!

Q.) Which one of this incredibly simple tips will you implement in the next 30 days or less?

As always, if you got any value of this post, please Digg or tweet this Thanks!

Be sure you grab your explosive free 22 step small businsess marketing idea kit! And learn step by step how to increase your long term profits by a bare bones minimum of 25% (or more) in the next 90 days!

It’s a $97 dollar value and it’s  free!


02Nov 2011
You must apply these seven proven copy writing tips!

Failure to apply these seven proven copy writing tips will cost you a fortune!

Any idea why so many otherwise (serious) cash starved small business owners start out virtually clueless when it comes to ‘how to’ effectively use proven copy writing tips in order to avoid creating the all too typical sort of written (on) and offline marketing materials that repel their prospects in droves.

It’s almost as if they specifically took an advanced course in ‘small business copy writing sales kill’.

Because (with) very few exceptions the typical (clueless) small business owner simply has no practical idea how to effectively write so that their written materials attract their best prospects to them like a magnet.

Which ultimately leads to more sales and less frustration.Thus the reason for this particular post.

(You would also be extremely wise if you or some of your valued associates started frequently visiting the online small business copy writing resource of resources, that being copyblogger.com.

They help serious small business owners (such as yourself) create copy that is 250-500% more effective for less!) That said.

Introducing The Seven Deadliest Copy Writing Mistakes Small Business Owners Make! (And How To Correct Them!)

Bare in mine, while this particular list only covers seven specific copy writing mistakes, there are a ton more, but these first seven will (not only) get the ball rolling, but (hopefully) prevent you from throwing more money down the wasteful advertising rat hole!

Copy writing mistake # one: Failure to always end your written (on or offline) marketing piece, no matter if it’s your postcard, sales letter and or sales web page etc., with your best market tested P.S!

Because it’s a statistical proven fact that a staggering 95% (or more) of your targeted prospects, as their quickly skimming (our) marketing material. (Their way too busy to actually read it, so instead they skim it.)

They’ll focus first on your main opening headline! And unless that grabs them their gone!

Eighty percent of your ultimate success or failure of your marketing materials (especially) your written marketing material will decided within five seconds or less, based solely on how effective (or not) your opening headline is.

And the next thing the majority of them will do is, quickly skim the other major sub heads (your bullet) points and finally they’ll look for your all important P.S!

And if it’s not there, you lose! Get one and start inexpensively testing various benefits (there) in order to discover your target markets main hot buttons.

You quickly restate one of your major benefits and or reasons (Call to action) in your closing P.S.

Copy writing mistake # two: You (or your) competitors spend all this money and or effort to drive targeted traffic to your web site. And offline you spend another misguided fortune using outrageously expensive traditional advertising methods like, TV, radio and local newspapers etc.

And rarely (if ever) does your marketing materials have a crystal clear ‘Call to action!’ Meaning- you don’t give your prospects specific crystal clear instructions like “Be sure to grab  your explosive free 22 step small business marketing idea kit.

It’s a $97 dollar value and for an  extremely limited time, it’s yours free!”

Don’t ever (wrongly) presume that some how (no matter) how obvious you may think the next logical step is, your prospects will somehow know what to do! Wrong!

It’s your job in the marketing material to tell (instruct) them! Any questions?

Copy writing mistake # three: If ever there was a small business copy writing mistake that killed the goose that laid the profit producing golden eggs. This next one would surely be it.

Writing and producing all of your on and offline marketing materials from the ever repellent I, we, me perspective, instead of from the prospect attractive you or your perspective.

(FYI: Your target audience could care less about your promotions, fancy office equipment, recently promoted associates ets.

Until you connect the dots by explaining to them very simply (how) whatever you have or have done answers their # one burning question. Which is, “What’s i it for me?” And how do they benefit from it?)

That’s all they really care about!

So stop boring them with your useless dribble and writing from the self centered I,we, me  perspective and instead (cut to the chase) and answer their # one burning  question and start writing  from the you/your perspective and you both win!

Turn Your Marketing Materials Into High Powered Client Magnets By Always Writing From Their Perspective Not Yours!

Copy writing mistake # four: Your not using bulleted list to briefly describe and summarize a few of the major benefits that your product or services provides to your prospects.

And try to avoid saying self centered stuff like “we offer five affordable payment plans etc.” Instead try and attract by stating “you can choose from five separate affordable payment plans for your ultimate convenience.” Hopefully you see the difference in tone,correct?

Copy writing mistake # five: Whenever your writing rather long copy (such as this) you need to periodically break your copy up by using power attention grabbing (“What’s in it for me?”) sub headlines, so that your copy doesn’t look like one big boring glob of text.

You don’t want your reader to feel like their about to read a science project term paper! Or they’ll tune you out and (either) leave your site or simply throw away your offline sales letter! Either way you lose!

Copy writing mistake # six: Whenever possible (meaning) from now on, try to write just like your average prospects talks. That’s not say you want to write in any particular slang, but try and make your writing  very conversational in nature and tone.

You don’t want to appear to be too corporate and or out of touch with your prospects.

Write as if the two of you were sitting across a table from one another and write as if you were only writing (talking) to that one person.

Try it, granted (it’s a little) awkward at first, but once you get the hang of it, your copy writing skills (not to mention) your sales results will improve as well.

Copy writing mistake # seven: Anytime, you have a specific figure, date or time that you can use as opposed to simply generalizing, by all means use it!

For ex; if you’re an account and or CPA and you know for a (documented)  fact that on average, you typical client  saves 21.37% on their federal income taxes when they apply your proven tax reducing strategies.

Then say that as opposed to “you can save over 20% using these five proven tax  reducing strategies etc. In other words, whenever you can be specific as opposed to generalizing, be specific!

It adds to your credibly big time! Likewise, if you have an opt in for on (either) your web site and or blog.

Don’t ask your online visitors to sign up for your (generic) newsletter, wrong!

Instead address a specific issue and or concern in your free lead generating freebie and watch your opt in rates soar!

Bonus tip: Don’t forget to use your spell checker!

You start strategically applying these (and) other proven copy writing tips and  watch your bottom line go north!

Q.) Which of these seven proven copy writing tips will you implement in the next 30 days or less, and why?

As always, if you got any value out of this post, please Digg or tweet this. Thanks!

Be sure you grab  your explosive free 22 step small business marketingt idea kit!

Because there you’ll learn step by step how to strategically grow your long  term profits by  at least 25% in the next 90 days or less! It’s a $97 dollar value!

And it’s your free (but) only for an extremely limited time!






30Oct 2011
Intoducing five more proven email marketing tips  that really work!

Introducing five more must have email marketing tips your business simply can't do without!

Do you remember in the previous post in this series about five proven email marketing tipsand how your business and or your top joint venture partners could cash in big time using these incredibly powerful and mega proven five email marketing strategies to systematically increase (both) your short and long term profits.

Introducing Five More Proven Email Marketing Tips Your Business Simply Can’t Do Without!

Before you dive head long into these incredibly powerful and proven five additional email marketing strategies. Consider these three incredibly sobering  facts about successful online marketing in general and email marketing in particular.

Fact # one:  A very well respected research project conducted by MarketingSherpa revealed that by in large the successful online marketers that consistently used a two step opt in email format (as opposed) to the single (non confirmed) opt in format.

They seemed to enjoy (at a bare bones) minimum the following three big advantages.

A.) On average, far lower bounce back rates.

B.) And (typically) twice the open rates for their emails as well. Obviously the more subscribers that actually open your emails, dramatically increases your chances for additional sales and your email being forwarded to others etc.

C.) And a significantly lower opt out (and or) unsubscribe rate as well.

So there is much to be said for the proper use of the double opt in (confirmation email)  marketing approach.

Fact # two: According to the recent Pew Internet survey, a staggering 83% of all Americans (that were) surveyed, indicated that email was by far (still)  their # number one online activity.

(And yet a ton of therwise etremely savvy small business owners,still are not proactively using it to both lower their marketing cost and improve sales.)

Fact  three: A recent DoubleClick survey on email marketing usage, confirmed that (at least) 90% of them admitted to using email multple times  per day.

Plus,the average email user revealed that (typically) they receive about 360 pieces of unique email per week! And over 70% of them complained that most of it was wanted spam!

And about one third of the average double opt in email subscribers (also) admitted to actually clicking on the link iside the email and purchasing something!

And these startling statistics are in spite of all the constant road blocks facing it such as (ever improving) high tech spam filters and other rules and regulations being imposed etc.

Of course in order to be effective (both) your emails and or postcards have to be opened, read and acted upon otherwise,  there’s really no point.

Let’s also not forget that (ultimately) whether your marketing via inexpensive online email and or offline snail mail postcards etc.

What you’re really talking about is effective copy writing and other direct response type of proven marketing strategies.

So let’s now (quickly) turn your attention to ‘how to’ get (both) your emails and or postcards open, read and acted upon!

Five More Must Have Email Marketing  Tips That Flat Out Work!

Email marketing tip # one: What are the odds (you think) any of your major competitors have even considered the following:

A.) Typically, which is the absolute best day(s) to even send any email promotions and which day(s) or (statistically speaking) are the worst?

B.) And which times (during the day) have proven to be far more effective to send commercial email messages. For ex; test after test has proven (unless) your business and your clientele expects to hear from you around major holidays such as Thanksgiving, Xmas and or New Years etc., then by all means don’t do it!

Other major dates to consider off limits might be the date of major hurricane’s like Katrina and or Sept, 11 etc. And of course this same basic thinking applies to any other part of the world that you happen to live in.

Email marketing tip # two: Another rather startling fact that the MarketingSherpa research project revealed that ( currently)only a dismal 31% of email marketers ever bother to test and track which days and or times yield the best response rates.

That’s sad, because one simple tweak, could literally triple your response rates and be the difference between success and or failure regarding email marketing. Like learning the hard way, not to email your major product launches and or newsletters on the weekend!( And includes Fridays as well!)

Subscribers (typically) seem to check their emails over the weekend, looking mainly for messages from friends, family and or co-workers and  typically they’re not in the mood to buy much.

(Of course there are exceptions to this rule, especially if your business caters to teenagers and or sports buffs etc.)

Email marketing tip # three: Tests have also shown (with) very few exceptions that the last thing the typical potential customer wants to read, after they settle in at work on Mondays, is an inbox full of sales promotions via email!

Because chances are, they’ve probably already spent more than their share offline over the weekend. Besides, Mondays (typically) are just way too hectic, so they’ll tend to simply delete a majority of the promotions and concentrate more on personal and or job related emails.

Email marketing tip # four: Emailabs (also) conducted an exhaustive email study and they’ve concluded that a staggering 80% of all emails that actually get opened, are usually done so between the hours of 5am-5pm.

And the best days to send your emails are normally Tuesday – Thursday, because according to their research, about 62% of them will be opened and read on those days.

Agan, your actual tests to your particalar list will be your final metric by which you decide. These are just starting points from which to begin.

Email marketing tip # five: Please, get in the habit of regularly checking your sites server logs, because whenever you notice a significant amount of traffic hitting your site, take note of the particular time of day, because that might indicate which time is best to email your particular list.

Otherwise, according to one of the webs most successful online marketing companies and consistent industry leaders. Your best window of opportunity is between the hours of 10am -2pm, Tuedsay -Thursday. Test,  test, test.

There you have it a nutshell cadets. Five more mega proven email marketing tips, your business simply can’t do without.

Q.) Which one of these five proven additional email strategies will you apply to your business in the next 30 days or less and why?

As always, if you got any value out of this post, please Digg or tweet this. Thanks!

Be sure you grab  your explosive  free 22 step small business marketing idea kit. It’s a $97 dollar value and it’s free!









30Oct 2011
The barter business equals  big business!

The barter business model will strategically explode your marketing reach!

Do you know anyone in business (especially) small business that consistently uses cashes in with barter strategies? My friend, the barter business is not only alive a well. Somewhere near the tune of billions annually (thank you very much) but no matter what size no your current operation is.

You can and should (seriously) consider adding some type of barter (and or) hybrid barter marketing strategy to your small business marketing arsenal

Otherwise (you’re) potentially leaving a ton of un mined profits (short) and long term on the table.

(FYI) Be sure you consult your CPA and or tax specialist regarding any and all tax questions before you aggressively and or actively participate any type of legal barter arrangement.

Barter Is A Mega Proven Way To Grow Your Long Term Profits For Pennies On The Dollar!

Have you heard about the savvy small business owner in (sunny ) California that decided to cash  big time (using) proven small business marketing strategies, like supplying much needed updates.

Rumor has it; this guy and (I’m) not totally sure what his actual profession was (or) is, but this small  business owner apparently had something to do with (and or) understood how vitally important it was, and is for CPA’s based in California (or any) state for that matter to have available access to the most update information on current tax  changes to the constantly changing California tax code guidelines.

So (in the beginning) anyway, this guy would spend about three months (90 days) out of the year meticulously researching and compiling the current changes (plus) interpreting how any of these new changes would adversely affect CPA’s and ultimately their clients as well.

And he would compile each years changes into this enormous three ring binder (who knows) by now he has probably long since gone digital.

Anyway, once he compiled his findings (he began) aggressively marketing it to CPA’s throughout the state. And as his annual research material caught on. Guess what? A funny and extremely (long term) profitable situation began to develop.

It seems that a certain percentage of the CPA firms (which by the way) varied in size, they also started to request live presentations (translated) the guy also developed an incredibly lucrative back end sales funnel that includ big buck (thousand dollar plus) 2-3 day workshops that zeroed in on various aspects of the very latest California tax code changes.

(FYI:For thoe of you not totally familiar wth the term ‘back end’ it just efers to any and all additional sales tat you make from your customer after their initial sale.)

And the participates readily paid big bucks to attend as well as network like crazy etc. And the rumor part is (to date) the guy now supposedly grosses about $500K offline (and again) I’m not totally sure if he’s even online yet, but he only works about six months out of every year!

And supposedly (the last) anyone heard, he spends the other six months doing whatever! You go cat!

Now to this point, it merely sounds like the guy is just another example of a savvy small business owner that thought ‘outside the box’ and he is.

So  what if anything, does his example have to do with you seriously cashing in using the mega proven barter business marketing model?

Great question.

Introducing Three Incredibly Simple Ways For You To Cash In Big Time Using  Low Cost High Powered Bartering Marketing Principles….

Concept # one: Not this guy needs any help marketing his business, but consider this; since he’s already identified an incredibly lucrative buying niche. That of course being the CPA’s. Why not aggressively look for 25-50 of the top commission only outside sales reps.

And allow them to sell his annual binder and keep (get this) 100% of the price of the manual! Huh? Because remember, he net the lucrative back end (big buck) workshop attendees and it won’t cost him a dime in upfront cost.

Plus, how  fast do think word will spread that he’s  paying 100% commission on a  text that sells for (say) $200.00 dollars!

Do you think the top sales reps won’t want  a piece of that pie? Think of the commission only sales force he’d have in 35 years time!

Concept # two: Once a CPA firm buys either is text and or attends one of workshops, he could offer them anywhere from 25-50% off the cost of the workshop in exchange for them personally introducing him to the big wings in the top CPA firms in California!

And what do you think a personal endorsement from them (about) the benefits of  his products or services would be worth from now on?

Concept # three: Of course he could start recording the entire workshops (and) various segments of it and upload 5-15 segments onto youtube and lead generate like crazy!

And allow the top CPA firms to sell it and keep 100% of the upfront profits in exchange for (you guessed it) more personal referrals to big wings in the top CPA firms as well as personal access to other various experts (such as) website builders and SEO experts,PPC (Pay Per Click)  experts etc.

He’ll gladly trade his upfront proven winner (meaning) both his annual  updated text and his live video & audio workshop recordings for access to other proven experts in their respected industries and or niches. Any questions as how and why you should seriously be considering adding the barter business model to your long term marketing arsenal?

Q.) How and why wil you be implementing barter into your long term marketing mix, within the next 60 days or less?

As always, if you got any value of this post, please Digg or tweet this. Thanks!

Be sure you grab your explosive free 22 step small business marketing idea kit.  It’s a $97 dollar and it’s free!