18Sep 2011

(Even If Your Right In The Middle Of A Crushing Recession!)

Selling information products

Selling information products made easy.

Let’s face it, who doesn’t want to inexpensively increase sales volume (during) any economic climate, but especially during a crushing recession.And remember, your typical competitor  has no idea that (on average) it cost them about 500% more to create a new  first time customer and or client.

Think about that statement for a second. Your typical cash starved struggling small business owner, is spending (on average) a whopping 500% more in order to create that new first time customer.

The main reason being, your first time customer has to be effectively persuaded by tons of in your face type of outrageously expensive traditional methods.

If you’ve had a chance to price  either local newspaper advertising or good old radio & local  TV ads etc.

Then you already have a pretty good idea the type of money far too many cash starved struggling small business owners are routinely spending in order to create that first new  customer.

Then it starts to be crystal clear why a staggering 88% of them are destined to fail within five short years or less.

How To Avoid One The Biggest Marketing Mistakes Eighty Eight Percent All Small Business Owners Make!

For some odd  reason(s) far  too many small business  owners overlook an incredibly simple long term wealth building opportunity and (as is) typically the case. This one like so many others, is right under their nose.

Do you know (or realise) that selling additional products or services to your existing customers,whether they be your own products or those of your top (JV ) joint venture partners is:

A.) Up to 500% less expensive.

B.) You can typically gross up to 60% or more in overall profits; because every additional sale that you make after your first one, instead of trying to recoup your up front expenses, instead your earning gross profit on every sale thereafter.

C.) You also move to overall gross profits sooner by implementing a proven referral generating program.

Given the opportunity, you always want to sell both you and your  top JV partners additional products & services to your existing customers. It’s typically up  to 500% less expensive and usually up to 60% or more profitable.

Introducing Three Incredibly Simple Ways To Increase Sales Volume Now!

Ladies & Gentlemen, one of the things your going to figure out really quickly, is no matter how you primarily  market your business (on or) offline.

Selling to your existing customers in order to increase your sales volume, flat out makes good sense.

So with that in mind, let’s take a  look at three incredibly (brain dead) simple marketing strategies that will increase  your profits by a  bare bones minimum of 25% or more.

1.) This simple money making  concept is often referred to as a “bounce back” offer. Here’s how it works. Let’s say your offline customer is about to leave the cash register, right after you or your sales  associate hands them their receipt, always be sure that you also hand them some type of hand stamped discount coupon card.

And of course your discount offers the biggest percentage for them returning to your store within 5 days or less.  For ex; they’ll get 20% if they return within five days of the date stamped on the back of your business card.

And 10% off their total purchases if they return with the card any time after the fifth day (or whatever) number of days that you inexpensively test in order to discover which number days produces the most bang for your buck.

2.) This next strategic use of the “bounce back” money making concept will easily help you out promote your wanna be competitors.

Anytime you mail out an order to your existing customers. Always be sure that you include one of your best market tested discounted offers that’s relevant to whatever their main purchase was.

Because it’s a statistical proven fact, a certain percentage of your purchasers will take advantage of a great (meaning) discounted price for and additional product or service!

(That’s the other sneaky little known marketing secret! By offering a discounted initial price for an on going service, a certain percentage of your customers will subscribe plus an even smaller percentage will keep their subscription active for years!)

And if you’re being paid some type of ongoing affiliate commission, your long term passive back end profits can really add up.

3.) This next extension of this powerful money making concept is so brain dead obvious, (to a savvy marketer) like you, that it ought to be criminal. Once you’ve established (by testing) your best discounted “bounce back” offer.

Do a little simple market research and find two- ten (or more) local offline potential JV partners that are non competing with your businesses, product or service.

And offer to split some part of your up front profits with them by adding your index card or one page sales letter in their outgoing mail, whenever their mailing out orders to their existing customers.

The net result is, you just inexpensively found a brand new untapped potential pool of new  customers and clients (plus) their referrals, for years and years to come for peanuts!

Q.) Which of these three brain dead simple,proven marketing secrets will you start implementing within the next 60 days or less?

As always, if you got any value out of this post, please Digg or tweet this. Thanks! Be sure that you grab your explosive free 22 step small business marketing idea kit! It’s a $97 dollar value!

For an extremely limited time it’s free!

 

 

 

 

 

 

16Sep 2011
selling information products

Proven strategies to sell information products.

Three simple reasons why your information products are at least up to 50% less effective! (And how to fix it!)

Have you ever watched a foreign film that didn’t have any of the subtitles? You tend to struggle with trying to understand what the plot of the film is ultimately about,correct? And  so it goes with effectively selling information products.

   Now just in case your not familiar with the term ‘subtitles’, it’s the all important text that appears at the bottom of the screen that translates the films language into another language that the audience can understand.

One Of The Main Reasons Why Your Online Business Isn’t More Profitable…

You have to remember that at any given time anywhere from 10-40% of your online visitors are basically Internet terminology illiterate.

Basically, they’re newbies and for the most part they don’t quite understand all this cyber lingo yet. Translated: they may as well be watching a foreign film with no subtitles.

Introducing Five Basic Online Concepts That At Least 40% Of Your Newbie Audience May Not Totally Understand Yet.

 (And how their lack of understanding negatively affects your online success!)

1.) PPC-(Pay Per Click) advertising.

2.) SEO- Search Engine Optimization.

3.) FTP- File Transfer Protocol? Say what?

4.) HTML- Hyper Text Markup Language. Huh?

5.) POP3- Post Office Protocol (Version # 3)

And on and on it goes my friend with this incredibly cryptic and foreign language. Unfortunately, at any given time at least 40% of your online readership simply has no clue what your talking about.

And therefore cannot totally appreciate the main points of  your information products.

Which means they ultimately prematurely exist your web site or blog or click away from your video sales letters etc, simply because just like watching a foreign film without any subtitles, they can’t follow what you’re saying.

Poof, they’re gone. Which means if you paid for that traffic and they come to your site and they didn’t buy anything or at least opt into your list, you just wasted your money.

Here’s another really important point to consider; whenever you write or produce any type of information product of any kind.

A.) Always be sure that you thoroughly explain in simple layman’s terms (using parentheses) what any specific in house industry terms mean.

That way a high majority of your audience can understand the overall concepts that you’re trying to  convey.

B.) Here’s another major mistake to try and avoid. Whenever you’re doing an audio interview of any kind, or your audience is listening to one of your audio products. If or whenever you refer to any of your websites, always be sure to speak slowly and clearly spell out your web address.

That way if your web address has any hyphens in it or if the words are easily confused by the way they sound, you can spell the letters out.

Far too many of your newbie online competitors fall victim to these all too common occurrences!

You start adhering to these  three incredibly powerful online marketing ploys and just like adding the all important subtitles to those foreign films,  10 -40% of your online visitors will be able to follow and appreciate your message!

Q.) How many of these incredibly simple (yet proven) marketing suggestions will you be able to apply to your business in the next 60 days or less?

As always, if you got any value out of this post, please Digg or tweet this! Thanks! Be sure to grab your explosive free 22 step small business marketing ideas kit. It’s a $97 dollar value!

But for an extremely limited time, it’s yours free!

15Sep 2011
real estate investment opportunities

Real estate investment opportunities.

Have you noticed how many extremely large and successful industries rely heavily on marketing leverage of some kind?For ex;the ‘Nothing Down’ Real Estate investment opportunities industry has made an absolute fortune, simply by leveraging the general publics insatiable thirst for specialized knowledge regarding successful real estate investing.

Your Local Banker And  Insurance Company Profit Big Time Simply By Using Financial Leverage…

Sadly, a staggering 90% of the people that watch those  late night (early) morning cable TV infomercials about ‘how to’ get rich by investing in real estate using “Nothing Down” investment strategies, still have no clue what financial concept the promoters of those shows are trying to convey.

In a word; leverage. Meaning- how you borrow (in this case) money at one rate and re loan it (or ) invest it at an even  higher rate and profit from the difference! Huh?

For illustration purposes only. Here is a rather simple (yet) extremely watered down example in order to demonstrate the financial concept of “No money down.”

Or 100% borrowed money. Suppose you find a couple (or individual) who for whatever reasons could no longer comfortably afford to make the payments on their $250,000 dollar home.

(By the way, the actual price of the property is irrelevant, it’s the concept being conveyed here that’s important.)

Since the property appraises for that amount you agree to purchase it for that exact same amount. The current fixed interest rate the home owners pay is 5.50% for thirty years, minus the number years the current loan has left.

And you are going to sell the property (or if you prefer) flip this property to buyer B for the exact same sales price of $250,000 dollars, including all the necessary closings cost of course.

And still make a nice profit? Say what?

 Financial leverage remember? Now keep in mine, since this is not a post (or course) about ‘how to’ properly invest in real estate using so called ‘creative financing’ this post (in the interest) of time can only cover the overall big conceptual chunks!

Because your buyers (buyer B) has less than top notch credit. Meaning- they can’t (for a variety) of reasons simply go to the bank in order to get a mortgage loan with a competitive interest rate, so they are grateful to be able to purchase a well maintained home in an upscale area and not have to pay a premium in the sales price!

However, they will be paying a premium in the fixed monthly interest rate that they’ll be paying you!

Your charging them 10% on their loan balance. So in order to cut to the chase here’s how the numbers break down.

A.) Your paying your sellers 5.50% on $250,000 dollars over 30 years. ($250,000 x 5.50 = $13,750 per year,divided by 12 equals a monthly payment of $1,145.83.)

B.) Your new buyers (buyer B) pays you 10% on the same $250,000 dollar loan balance over 30 years. ($250,000 x 10% = $25,000 per year divided by 12 equals a monthly payment to you of $2,083.33

You bring in $2,083.33- $1,145.83 and you net the difference each month of ($937.50)  until the loan gets paid off!

( Of course, in reality the real amortized loan balance would not be the exact same $250,000, this example is just to convey the overall concept of  ‘Nothing Down” or 100% financing.)

Hopefully you can see (conceptually) that you have borrowed or 100% financed this transaction and you net the difference each month. Of course your buyers would pay their own  closings costs up front.

So you  may need to kick in certain up front costs that you’d be reimbursed for once you collect your down payment and other fees etc, from your eventual buyer(s.)

But without getting to bogged down in all of the necessary technicalities, you basically get the overall concept now,correct?

By the way, speaking of big time Insurance companies profiting by using ‘Nothing down’ 100% financial leverage techniques.

Q.) If you (like) the Insurance companies could borrow $500 million dollars (or more) at say 1-3% and re-invest that say money and yield at least 10% or more.

Do you think your business would be doing okay? Now you know how & why banks & Insurance companies own the biggest buildings in town! Any questions?

Your Long Term Online Success Will Involve Marketing Leverage Of Some Kind….

Which hopefully brings us full circle. As some of you already know. Yours truly has a  powerful  50 page special report entitled: “The Ten Most Common Marketing mistakes Small Business Owners Make! (And How To Correct Them!)

Strictly for  illustration purposes only. And to really demonstrate the enormous long term profit potential available to you as a savvy small business owner,that’s looking to maximize your viral marketing leverage.

Most of you know the name Robert Allen “Mr.Nothing Down” . He’s a big time mega best selling author and real estate investment guru.

Bob’s been around for over 25 years helping people gain financial freedom. He co – authored the outrageously successful “Chicken soup for the soul” book series etc.

And Bob probably has an opt email list in excess of one million subscribers! And he can probably joint venture and get exposure to four million more, for a grand total of five million opt ins!

Q.) Do you think yours truly would allow Bob Allen & his JV partners  (or any other prominent guru or gurette) to sell or give away my 50 page  special report to their list?

Without a doubt! Especially if they wanted to sell it and keep 100% of the front end retail profits of $29.95 apiece! Provided my two best affiliate links were included!

Think about it. If just one percent of their list of five million opt ins bought my text. They’d gross $29.95 x 50,000 sales. You can do the math yourself! ( 5,000,000 x .01% = 50,000 sales at $29.95 each!

 (Or they could give it  away to their subscribers as some type of free upsell bonus!)

Either way yours truly would net all the back end affiliate link sales from my top two affiliate programs! That’s the type of “Nothing Down” marketing leverage that can and will make you extremely rich! Don’t you agree?

Because without a doubt a certain percentage of those 50,000 opt in buyers are going to click on my affiliate links and buy something!

Q.) How many ways can your current business, product or service benefit from “Nothing Down” marketing leverage strategies within the next 60 days or less?

As always, if you got any value out of this post, please Digg or tweet this! Thanks!

Be sure that you grab your explosive free 22 step small business idea marketing kit! It’s a $97 dollar value! And for an extremely limited time, it’s free!

14Sep 2011
Viral marketing strategies.

Proven viral marketing strategies

Have you heard that the typical online shopper will share their experience with at least twelve other people. Translated; that’s 1,200% more powerful free word of mouth advertising.

So hopefully  you can appreciate why and how viral marketing strategies are so profitable. Think about how much time, money and other resources the typical cash starved small business owner expends on the outrageously expensive traditional advertising methods.

And just by applying (80%) or more of the basic proven online marketing strategies, your online business can experience a  1,200% word of mouth viral marketing explosion.    That’s why you absolutely (have no) choice! You have to look into low cost high powered viral marketing strategies.

Introducing Five Simple Reasons You Will Benefit From Powerful Viral Marketing Strategies….

1.)  Believe it or not, one of the simplest and (non expensive) ways for you to create powerful word of mouth viral marketing leverage, is creating or providing a quality product or service. Sounds simple enough,correct?

And don’t forget, you only receive (on average) a mere 1,200% more powerful free viral marketing leverage. Remember a little start up company called ‘Hotmail?” They merely added a signature file to the bottom of all their outgoing  email.

The net result; one friend told one friend, who told another friend etc. And in just twelve short months, using this one incredibly simple (low cost) viral marketing strategy. Hotmail managed to out market major competitors  (at the time) like Juno, who only had a mere twenty four million dollar ad budget!

2.) Effective viral marketing strategies helps you establish both trust and long term credibility. Because remember, when people actually take the time to positively spread your businesses name throughout their inner circle of  influence.

Meaning- friends, families, co workers and associates, that (in essence) represents a personal endorsement! And anytime you can get a personal endorsement from someone of influence. You’re well ahead of the game!

3.) Powerful viral marketing strategies virtually compel your target audience to actively engage your marketing message as opposed to simply hearing or viewing it.

And that process dramatically increases the probability that they will not only absorb your marketing message, but they’ll remember it, repeat it and pass it on as well.

The same way someone hears a joke they find funny, remember it and repeat it several times.

4.) And let’s not forget that any type of effective viral marketing strategies will dramatically lower your traditional advertising costs. Whenever someone forwards an email or link etc.

Your business just reached a few more eyeballs for literally pennies on the dollar! Plus, you also receive the added benefit of someone that the recipient respects and therefore they’re far more likely to act on their endorsement.

5.) Viral marketing strategies help keep the overall integrity of your marketing message intact. Unlike (a word of mouth) rumor, that can easily change by the time the rumor reaches its final destination.

Remember, when your marketing  message goes viral, everyone gets the same message! For ex; if you write an offline article and a friend tries to recall the main points. More than likely they’ll skip a few of the finer points.

You don’t have that problem whenever someone forwards your online article. No need to try and save an offline article.

Hopefully you can appreciate these five bare bones minimum reasons for actively using proven viral marketing strategies!

Q.) How soon will you start implementing proven viral marketing strategies within the next 30 days or less?

As always, if you got any value out of this post, please Digg or tweet this! Thanks!

Be sure that you grab your explosive free 22 step small business marketing idea kit.

Because it’s a $97 dollar value and it’s yours free! It will help you dominate your chosen niche!

14Sep 2011
creative marketing strategies

Three simple ways to profit from creative marketing strategies.

Have you heard (or perhaps) even read this incredible statistic that states on average nationwide, of the millions of people (every year) that attempt to sell their home or investment property without a licensed Realtor.

Thinking their low cost creative marketing strategies will save them potentially thousands in unnecessary Realtor commissions and other costs as well.

Statistically speaking (on average) a staggering 67% of them (or more) in just eight short weeks or less, will come to the sobering conclusion that the entire long drawn out (tedious) process from start to finish.

Is just too darn time consuming and that (in the long run) they’re probably better off, just listing their home (or investment) property with a licensed and experienced Realtor. Bingo!

How The Ultimate Insiders Strategically Cash In Big Time Using The Power Buzz Word Free! (And How You Can Too!)

Take the following example (which) as always, is for illustration purposes only. Let’s say there is an extremely successful (local) CPA that specializes  in powerful little known tax  saving strategies that help small business owners and service providers.

Especially those that currently file under S Corporation or LLC’s ( limited liability corporation) status. Needless to say-with the competition (both) on and offline, being as fierce as ever.

And after reading several small business orientated marketing newsletters. She finally decides  to bite the bullet and seriously give some of these ‘think outside of the box’ low cost high powered creative marketing strategies  an honest try.

(Besides, she rationalizes, the results can’t be any worst than the outrageously expense traditional  advertising stuff that she’s tried to this point!)

After crunching her numbers (she) quickly discovers that it typically costs her firm (on average) somewhere between $375 -$575 dollars just to acquire a brand new first time customer! ( Ah yes, the cost of lead generating!)

Of course the good news is; currently the long term ‘lifetime value’ of her firms ideal customer/client is right around $15k! Still, when it comes to systematically lowering their up front out of pocket costs, while simultaneously increasing gross profits, she is extremely motivated to do so!

Which means, any long term proven creative marketing strategies that can effectively lower her up front lead generating costs by a whopping 75% ( or more)  deserves a look.

(Think about it; if all her firm (or yours) for that matter, did was systematically lower her typical upfront cost to acquire a new customer by 75% -or more- and did the exact same amount of gross business per year.

 Her firm would still gross a higher net profit, simply by learning how to strategically acquire new customers for 75% less than the traditional cost to do so!)

So let’s say that her firm approaches two other cash starved struggling small business owners that they’ve patronized over the years and proposes the following strategic alliance (aka) joint venture.

The first is a mom & pop printing shop that they’ve done a ton of business with over the years, and the other is a small business owner that runs a P.O box mail service for both business and residential customers.

Here’s what what she has in mind and what she explains to the printing business owners. She -meaning- her firm would like to sponsor (pay for) a free drawing that (if successful) will run every 90 days.

Of course she’s aware they’ll need to inexpensively test in order to know for sure.

There will be a  total of three guaranteed  grand prize winners drawn every 90 days. And the break down will be as follows.

1.) The grand first prize winner gets a total credit of $50 dollars per month or if they prefer they can use their total of $600 dollars per year, in any combination that they wish. As long as the overall total doesn’t exceed $600 dollars. ( $50 per month x 12 months = a grand total of $600.)

2.) The second grand prize winner gets a grand total of $400 dollars credit, again to be used in any combination that they wish to.

3.) The third grand prize winner receives a $200 credit to use in any combination they see fit.

Both the CPA and the printer (or your) JV partner agree up front (in writing) if necessary to share joint ownership of the leads generated by any and all marketing strategies that you employ.

And basically this particular strategy will cost the CPA firm about $1,200 dollars (give or take) every 90 days or so. And needless to say, should cause an avalanche of local small business owners to drop their business card (and or) contact information in the giant fish bowl.

Low Cost Think Outside The Box Creative Marketing Strategies Will Fatten Your Bank Account!

She’ll also approach the mail box provider service about holding a free drawing every 90 days as  well. And they’ll also offer three types of grand prize winners.

1.) The first (small businerss) grand prize winner gets their mail box rental fee paid for a whole year!

2.) The second grand prize winner gets their mail box at a whopping 50% off for the next year!

3.) The third grand prize winner saves 25% off the normal cost for the next year!

Of course you must be sure that every small business owner that enters either free drawing, gets something really cool, just for entering!

The CPA and the mail box owner will share all leads generated and the CPA will also throw in some nice discount coupons to all of the runner ups in the drawings. Because remember, a certain percentage of those first time customers will eventually convert into long term clients and refer others as well.

How Savvy Real Estate Professionals Make Tons Of Money By Conducting Free 90 Minute For Sale By Owner Workshops!

If you recall from the opening paragragh, savvy Real Estate professionals make a ton of money by ‘thinking outside the box’ and periodically conducting free 90 minute “For Sale By Owner” workshops. Huh?

On the surface it doesn’t seem to make any sense does it? Meaning- why in the world would a licensed Realtor (who by the way) works on a commission only basis!

Why would they want to take money out of their own pocket by teaching property owners ‘how to’sell their property without paying a commission?

As you recall, a staggering 67% of those that attempt to sell on their own, will typically cave and within just eight short weeks or less!

They’ll decide to list with a licensed Realtor and get on with their life! Translated; by teaching the free workshops, the Realtor has strategically (and inexpensively) identified a prime target market! Bingo!

Q.) How soon will you able to implement a free drawing in your marketing arsenal (in order) to lead generate within the next 60 days or less?

As always, if you got any value out of this post, please Digg or tweet this! Thanks!

And don’t forget to grab your explosive free 22 step small business marketing idea kit! It’s a $97 dollar value!

And for an extremely limited time, it’s yours free!

13Sep 2011

(Introducing Three More Powerfully Outrageous Ways To Turbo Boost Your Consulting Income!)

Increase your consulting income.

Strategically increase your consulting income.

How many of you reading this particular post feel like your real world marketing skills could use a boost or two? Great, because part two of this  post series was created specifically for you.

As your marketing skill and all important confidence starts to grow, you will being to both spot (and create) all types of long term marketing leverage opportunities that your competitors simply will not see.

Sometimes Your Best Long Range Marketing Opportunities Are Buried Just Beneath The Surface…

For ex; take the following two consultants. Consultant A and Consultant B. They both are equally competent and the value they provide to their clients is outstanding. let’s say consultant A (your competition) is content to conduct 60 minute one on one power consulting sessions and charge $250 dollars per hour (or X). Not bad.

That’s good money in any type of economy (for sure) and they’re content to simply go from client to client.

Now contrast that approach to consultant B (that would) be you. One of your most lucrative (target) groups and associations, plus you’ve strategically positioned yourself as one of their respected in house experts.

And you leverage their entire membership base for maximum long and short term profits. For instance, instead you just charging each individual member your typical hourly fee of $250 dollars.

You’re more than content to offer a discount pricing structure based on a sliding scale. Meaning- the more members that pre pay up front, the lower your price per hour.

For ex; whenever the group or association guarantees you (in writing) between zero and 25 consulting clients (it’s one price) and between 26-50 it’s another.

And 51 -75 clients it’s a better discount and 76-99 they’ll do even better. Every member over 100 and you’ll throw in some of your top JV partners best freebie lead generating goodies, in order to dramatically increase your consulting packages total perceived value.

You Can Literally Create Powerful Bank Account Filling Marketing Leverage Opportunities Without Consulting With Any Clients!

As one simple example of this; if you happen to be a current member of a group or association (in good standing) and you negotiate (on behalf) of yours truly, the opportunity to conduct a pre paid 90 minute webinar and or tele seminar to your particular group.

And depending on how many people actually sign up, both you & your association will receive a 25% JV split and the remaining 50% belongs to yours truly.

That’s one simple way that both you and your particular organization can literally cash in on this incredibly straight forward concept.

(By the way, you or your organization is free to implement this incredibly simple and profitable concept (in order to increase) the organizations  income, with as many qualified professionals as possible.

(And just as an aside; if you (personally) or your company offers any type of paid one on one or group discount consulting, you can always offer your target audiences free  (lead generating) up front 60-90 minute tele -seminars and or webinars in order to demonstrate your expertise and merely offer more in depth paid ongoing (individual) and lucrative discount group consulting on the back end.)

Basically, you’ll give each member a special ‘lifetime’ discount rate and maybe throw in one free one on one 90 minute power session, for every three referrals they send you.

1.) Here is another incredibly lucrative way for you to maximize your long term profits when you’re working with groups and or associations. Let them record both audio and video versions of your presentations.

And as long as they agree (in writing) to personally introduce you to three other association big wigs, you’ll gladly allow them to archive the material,plus sell or give away to other new potential members and they can keep 100% of the up front generated profits!

And you’ll pocket  all the future back end consulting profits and referral business as well.

2.) Of course you should upload a portion of your video presentation to good old youtube. And direct your viewers to your special lead capture page in order to passively and strategically build your  long term follow up list.

(Which of course means you will need a professional and well respected autoresponder service.)

3.) And of course (in order) to really create some serious viral  marketing leverage. You should allow other savvy marketers with target audiences very similiar to yours, to give away the recordings of your presentations to their audiences as special free upsell bonuses!

You’ll help increase their long term profits, plus gain some extremely valuable free viral marketing exposure to boot!

And that’s barely the tip of the marketing iceberg. But hopefully, you see and appreciate how you can put your consulting income on steroids.

As always, if you got any value out of this post, please Digg or tweet this! And don’t forget to grab your explosive free nine page special report. Plus receive your powerful 22 step small business marketing idea kit! It will help you dominate your chosen niche.

It’s a $97 dollar value! And for an extremely limited time, it’s free!

Q.) How many other simple, creative marketing spinoffs can you apply to your business, product or service, using this extremely profitable concept, in the next 60 days or less?

 

 

 

 

 

 

 

21Aug 2011
How Marketing Leverage Holds The Key To Your Online Success! Part Two

How Marketing Leverage Holds The Key To Your Online Success! Part Two

Who couldn’t use an extra 250% return on their valuable marketing dollars? As you’re probably already aware, the ‘Nothing Down’ Real Estate information marketing industry has (and will) continue making a ton of money using mega proven low cost high powered marketing leverage.

And so should you.

Your Local Banker, Real Estate Investor And Insurance Company All Understand And Profit From Using Financial Leverage…(And You Should Too!)

Sadly, most people that watch some of those over the top late night cable TV infomercials still don’t fully grasp the real meaning of the term ‘Nothing Down’. ( It’s not literal, it’s conceptual!)

The following example is strictly for illustration purposes only.

Suppose that you contracted to purchase a nice single family home in a rather upscale area for $250,000. dollars.

And you’re going to simultaneously sell it to a couple that (for several) reasons,simply can’t qualify for a conventional bank loan.

So the couple that sold you the property is only too glad to be unloading a tremendous financial burden and (likewise) the couple that is purchasing the property from you is delighted to purchase the property from you in an unconventional way, because their lack of financial sophistication and problem credit has prevented them from purchasing a nice home to this point.

The couple selling the home (unfortunately),can no longer comfortably afford the payments and are on the verge of losing it through the dreaded foreclosure process.

And rather than risk going through that time consuming,  not to mention nerve racking and fairly expensive process, they are more than relieved to sell it (unload it)  to you before the foreclosure process all but permanently destroys their fragile credit rating.

The Painful Foreclosure Process Ultimately Creates Deeply Discounted Buying Opportunities..

The couple buying from you,got in over their head a few years back and got a few dings against their credit. And that explains why they can’t get a conventional home loan from a mortgage bank or credit union,without paying totally outrageous upfront fees!

The home you’re purchasing currently appraises for $250k and you’re selling  it for the exact same price. Huh?

Financial leverage remember? The real key is that you’re paying your seller a 5.75% fixed interest rate for 30 years, (but) you’re charging your buyers (with bad credit) 8.75% (also) on a fixed rate mortgage for the next 30 years.

Basically, in order to cut to the chase, you’re netting that 3% difference on $250,000 dollars! Which means- you owe your seller (on an) annual basis $14,375 dollars or $1,197.92 per month. ($1,197.92 per month x 12 months = $14,375)

And your buyer pays you 8.75% interest on the exact same $250,000 dollars. So they pay you (on an) annual basis $21,875 dollars or $1,822.92  per month. ($1,822.92 per month x 12 months = $21,875)

Either way, you net $625 dollars per month ($1,822.92-$1,197.92) or $7,500 per year. ($625 per month x 12 months = $7,500 gross profit per year. Or a gross profit of $225,000 dollars! ($7,500  per year x 30 years = $225,000!)

And you’ll gross that figure every year or until your buyer either sells or refinances the loan.

(Of course it will take at least two $10K five day boot camps and at least 12-18 months worth of real life hit & miss real world experience before you will even be able to approach putting together a sophisticated transaction like this!  At least now you have the general concept. Minus a few of the other specifics.)

That’s called getting it done! Or ‘Nothing Down” -meaning- 100% borrowed money! Financial leverage is how & why banks and Insurance companies own incredibly big buildings!

Your Long Term Online Success Will Involve Marketing Leverage Of Some Kind…

In the interest of time, you are about to get the condensed version of this extremely powerful, eye opening example. Which as always, is strictly for illustration purposes only.

As some of you are (no doubt) already aware, my powerful 50 page special free report entitled: The Ten Most Common Marketing Mistakes Small Business Owners Make! ( And How To Correct Them!)

Helps cash starved, struggling small business owner and or service providers systematically increase their profits with virtually little or no increase in upfront out of pocket costs!

Suppose the following five separate business owners (and therefore) their respective industries agree to do a joint venture that will benefit all of us.

A.) A small business Mom & Pop printing business.

B.) A small P.O Box & UPS mail box provider.

C.) A small on or offline ‘niche market’ newsletter that sells both classified & display ads.

D.) A small consulting business that has both outside sales reps and in house telephone sales reps that helps set appointments.

E.) A Tax Accountant that specializes in tax reducing strategies designed specifically for small to mid sized business owners.

Each one of these industries constantly has prospects and customers in the various customer cycles. Meaning- some are new first time customers while others are -currently- inactive ex customers. And still others are  happy customers that are constantly referring new business.

Here Are Five Incredibly Simple Ways You Can Use My  Powerful Free 50 Page Special Report To increase Your Profits By At 25% Or More! ( in The Next 90 Days Or Less!)

1.) Use the powerful 50 page special report as a free upsell bonus whenever your customer upgrades from a $39.95 to a $54.95 dollar purchase. In other words, when they go from purchase A to a slightly more expensive purchase B.

2.) Whenever an ex inactive customer makes a –welcome back– purchase, they also get the 50 page special report as a free bonus gift (currently) valued at $29.95. ( Of course, you might substitute your particular product or service for any of these particular examples.)

3.) Whenever a customer purchases $1.00 – $14.00 dollar trial service, they also get the special report as a free bonus gift.

4.) Whenever your customer pays by either credit card or money order, they also get the free report as a bonus gift. They reduce the percentage of bad checks, plus get some powerful free marketing information that will help them increase their profits.

5.) Whenever someone attends an online webinar or signs up for a tele- seminar or  attends an offline workshop, annual conference etc. They also get the special free report as a bonus gift.

Hopefully, you can see how everyone will benefit from this incredibly simple joint venture arrangement.

Q. How many of this incredibly simple, proven marketing concepts can you apply to your business, product or service in the next 60 days or less?

As always, if you got any value out of this  post. Please Digg or tweet this! Thanks!

Also, be  sure that you grab your explosive 22 step small business marketing idea kit! It’s a $97 dollar value! And for the time being, it’s free! Enough said, get to it!

 

 

 

 

18Aug 2011

How To Strategically Convert Close Out Merchandise Into A Long Term Profit Of 50% Or More!

How To Strategically Convert Close Out Merchandise Into A Long Term Profit Of 50% Or More!

    How A Simple Shift In Your Perspective Can Lead To A Huge Long Term Profit

Imagine this. Let’s say that you own a small independent retail store. And just like everybody else these days, you too are feeling the pinch from the nagging recession. And you had some close out merchandise that was doing two things.

1.) It was taking up very valuable floor space that could be used to sell newer or more popular items, but only if you can move it, without just giving it away and taking a huge lost.

2.) You also have a fair amount of capital tied up in it. And that’s basically idle money that could be used to either buy more proven ads, or invested in far more effective long term marketing strategies.

Or you could purchase more sell able inventory and that capital could be used to help you build an even larger list faster.

So no matter how you slice it, you really would be much better off if you could (somehow) quickly or in the not so distant future ( say the next 30-60 days). Move this dead or unsold inventory, without taking too much of a loss in the process.

Well guess what? The same basic dynamic holds true for a major newspaper that has unsold ad space!

When they go to press, if the space (no matter) what size it is, hasn’t sold, that’s the same as that retailer having dead unsold inventory. And they usually end up running (in house) public service ads, that they typically make zero profit from.

So here’s a quick question for you. Q. Given the choice,  would you rather:

A.) Just suck it up ( like 99%) of your uninformed major competitors do and sell your unsold display ad space to a last minute super discount distress sale “remnant space” ad buyer specialist. And receive up to 75% less than your  normal retail price? Ouch!

B.) Or think just a little “outside the box” and turn either that previously dead unsold inventory or ad space into a long term major profit center?

How The Ultimate Insiders Strategically Convert Conventional Losses Into Long Term Profits For Peanuts..

With just a little mind shift and a much more long term expansive approach, you could  very easily be on the verge of some really big profits.

The following examples (as always) are for illustration purposes only. As most of you who are already intimately familiar with how the newspapers (until now) were forced to deal with unsold ad space and radio stations, with their unsold air time.

( Or local cable TV stations with unsold cable ad space.)

There is a fairly little known breed of savvy small business owners (potential ad space buyers) that truly understand cash flow and why any cash intense business (like a newspapers or local cable TV stations) would begrudgingly settle for 25% cents on the dollar as opposed to not selling some critical ad space.

And going to press and being forced to run a zero profit (in house) public service message of some kind.

One of things that’s hard to resist is receiving a check from a savvy ad buyer at the last minute, with the written instructions “please feel free to run this display ad in the untimely event that you have available display ad space of this size.”

And (of course) they just happen to include a check that’s (usually) up to 75% less than the normal retail rate.

Keep in mind (if the newspaper) or directory cashes the check which is the equivalent to a much needed bird in the hand. They in essence have agreed to the savvy ad buyers terms!( Have they not?)

So needless to say, the newspapers or cable station try not to publicly acknowledge this sad fact. Or else they’d have all of their major (long term) ad buyers holding out to the last minute. Demanding (and in a ton of cases) receiving a huge price discount.

So there not going to publicize this occurrence on their blog.

Your Long Term Profits Are Just One Simple Marketing Twist Away…

Now that the stage has been properly set, let’s quickly layout a couple of simple strategies that you or the newspaper or independent jeweler could use, to convert a previous 75% loss into a long term profit. Sound good? Great.

First off; what if instead of just desperately trying to unload your unsold display or classified ad space to a savvy  (distress sale ad  buying specialist) for up to 75% off!

What if you instead took a more long term proactive approach, and you turned this into a highly profitable Ebay moment. Huh?

Meaning- from now on, what you’ll do are two steps.

1.) Make sure that you always capture your valued prospects and customers contact info. Offline you want their physical mailing address.And this is often best accomplished by using highly effective “Direct Response Marketing.”

And online (of course) you want to capture their contact info – namely their first name and primary email address, via opt in email. List Building 101.

( Here is an excellent example of  highly effective opt in email in action, check out my affiliate link for one of the nets most successful niche marketers.)

2.) Start pre arranging various JV (Joint Venture Partners) preferably your major display and classified ad buyers. And instead of accepting up to 75% less for your ad space.

Offer to JV split 25-50% of the profits, because you’ll gladly run one (or more) of their display ads upfront for free or on a break even upfront basis.This way you don’t lose money upfront initially in order to accommodate them.

But the main point is; they should be more than willing to pay you (meaning your publication) on a performance (or commission only) basis as opposed to rolling the dice and spending a ton of  money upfront and hoping that your publications audience is the right match for their particular products or services.

And the other thing you’ll strategically point out is this. If they don’t currently have any other additional products or services to offer your customers.

Creating A Powerful Long Term Back End Sales Funnel Will Pay You Major Dividends For Years!

You’ll gladly help them develop a high powered back end products and services sales funnel.

And help them explode their long term profits for peanuts. But you are only going to offer this special arrangement to the top  three advertisers who offer the most generous JV percentage split with you!

Meaning – ( just like) Ebay, you will in a sense (from now on) after you inexpensively test this concept.

Be auctioning off your unsold display ad space to your highest JV revenue partners and they save a ton of upfront out of pocket traditonal costs and (from now on)  instead of you simply selling a display or classified ad for a huge discount.

You’ll place the ad for them, but share generously in their profits and after you throughly explain the concept and (more impotantly) help them properly develop a substantial long term back end sales funnel.

The both of you can start strategically & systematically earning some serious long term back end income for peanuts! Don’t you agree?

In conclusion: Ladies & Gentlemen (for the record) and just so you know and understand. There are at least five more (not readily) recognizable (but) easily accessible big time profit centers buried in this extremely watered down example.

So those of you that are wise enough to opt in (become a subscriber) will get that and the other low cost long term money making secrets as well!

So be sure that you grab your explosive 22 small business marketing idea kit. It’s a $97 dollar value and for the time being, it’s free!

Q. How many simple variations can you think of to start utilizing this incredibly powerful low cost mega proven marketing strategy, within the next 60 days or less?

As always, if you got any value out of this post, please Digg or tweet this! Thanks!

15Aug 2011

 

Introducing Three Incredibly Simple Ways To Increase Your Customers Lifetime Value By At Least 25% Or More!

Introducing Three Incredibly Simple Ways To Increase Your Customers Lifetime Value By At Least 25% Or More!

Have you ever gone to look at some type of property to rent or buy an (either) the Realtor or leasing agent will give the standard line that goes something like this; “this particular property currently rents for $1,500. dollars per month, but it could go for $2,000. dollars per month or X.”

So the obvious question begs asking; ” if it can really go for $2k per month ( or X), then why isn’t it?” And so it goes with you (cash starved) struggling small business owner.

If you can truly earn an additional 25% or more from your current advertising/marketing strategies, then why aren’t you?

How Come Your Not Currently Taking Advantage Of A Simple Sales Boosting Strategy That Can Slash Your First Time Customer Acquisition Costs By A Whopping 85% Upfront Or More!…

Have you or someone you know ever taken a creative thinking course and as the material is being taught, you find yourself thinking out loud and constantly saying to yourself; “gee that’s so simple,why didn’t that seem so obvious before?”

Profitable marketing strategies (and other) breakthroughs are often the exact same way. Meaning- you don’t see the obvious until you see it!

Case in point; do you have one of those Red Box movie rental machines in your local grocery stores ? Here is how the typical daily transaction occurs. Someone (or a couple) stands there and eventually rents (on average) one -three movies.

They enter their credit card info, make a few selections and out pops their movies in the sealed envelope,correct?

They watch the movies and on their return visit to the grocery store or whatever the specific place of business happens to be,  they return the movies correct?

Wrong! Huh? Think about this from a marketing stand point for a moment. First off, no matter what product or service that you market, there is another business that desperately needs your exact same customer.

So why should two cash starved struggling small business owners each burn money on separate advertising campaigns when there is an incredibly simple way to work out a strategic alliance (aka) joint venture and dramatically reduce each other costs and simultaneously increase long term profits!

In Far Too Many Cases Small Business Owners Struggle When They Don’t Have To!

The next time you are seriously considering doing a direct mail campaign, instead try and find at least five other local small  business owners that are non competitive to your specific business, product or service and offer to add your best market tested post card sized insert into their current outgoing direct mail campaign.

(Note: you have to test first before you attempt this type of marketing leverage strategy, otherwise you want be as successful as  you could be.)

If you’re just starting out and money is extremely scarce, make them two separate offers

Offer # one: You will simply supply them with the pre printed post cards and or index cards and you will revenue split with them on a sliding scale of 25-50% of each sale that you make.

( They make the higher end of the scale provided they personally introduce you to at least three other local non competitive small business owners that you can make the exact same arrangement with!)

Offer # two: If you are marketing any type of ongoing subscription service of some kind. Then you will pay them 25-60% on the first month and 25-50% on an ongoing basis.

Now let’s do a reverse,huh? If you’re the one doing a first class enveloped mailing. Find at least three other non competing businesses that need your exact same customer base.

And simply charge them a certain dollar amount upfront to piggyback in your mailing. Obviously you’ll being giving them a competitive price discount off the typical postage rates.

And let them keep 80-100% of any upfront profits that they generate. The real point of this particular strategy is to dramatically lower your upfront out of pocket costs and or to recoup any up front expenses you will incur whenever you do offline direct snail mail.

Just be sure that in the beginning you only approach  small or mid sized business owners that you (or someone) you know currently already has some type of ongoing established relationship with them in place. That way you can leverage it.

Piggy Backing Off Of Other Local Small Businesses Owners Out Going Mail Can And Will Both Save And Make You A Fortune!

Back to the Red Box example for some additional super marketing leverage. Two things here.

A.) Another offline local business like say (Best Buy) should include their best market tested insert coupon and include it in Red Boxes envelope, and offer those customers a chance to enter a free drawing for a chance to win $20K in discount coupons.

One guaranteed winner will be announced on Best Buy’s website each month!

But also offer at least five guaranteed monthly second prizes and ten guaranteed monthly third prizes in order to stimulate both positive word of mouth and create tons of repeat movie rental customers!

But here’s the kicker; currently, Red Box only grosses $1.50 per day for each movie rental (unless) of course you don’t return it within a certain time frame. But that withstanding.

Best Buy or whomever their JV partner is, will JV split with them 25% of each sale they make as result of this new  source of customer base spending money both on and offline.

Because the web address that’s included on Best Buys( or the JV ) partners coupon insert, in reality, will be Red Boxes affiliate link ID. That way Red Box can track and credit Best Buy each month their 25%  online affiliate commissions!

And finally; think about this. In order to really stimulate future sales and generate powerful word of mouth publicity.

Red Box will strategically give away each month at least ten ($1,000) dollar gas cards! They’ll simply include them as an additional insert! ( And include ten $100 dollar in store grocery coupons as well!)

What do think will start to happen when someone rents two movies for a grand total of $3.00 dollars and wins a $1,000 dollar gas card (during a recession) to boot!

Think they’ll Facebook and tweet a few friends and family members and mention it during break at work! Bingo!

Q. How many more brain dead simple spin off concepts can you come up with to start implementing in your own cash starved struggling small business in the next 60 days or less?

As always if you got any value out of this post, please Digg or tweet this! Thanks! 

And don’t forget to grab your explosive free 22 step small business marketing idea kit! It’s a $97 dollar value and it’s yours  free! Get to it!