Remember in part one of this series on marketing information, you discovered why you really should be aggressively capitalizing off of ex-customers and or ex- subscribers?
Because (bare in mine) both you and your not so savvy small business owner competitors (typically) will invest upwards of 500% (or more) in order to create that all important first time customer.
So (if you) bother to put a pencil to it, you’ll quickly discover that there are at least three incredibly profitable reasons why you’d be much better off investing some of your time, money and other customer service resources into marketing to past or currently inactive customers.
On Average You’ll Typically Save Anywhere From 40-400% Simply By Marketing To Both Your Ex Customers And Or Ex Subscribers.
1.) Reason # one: As previously mentioned, right ff the bat, you’re gonna save anywhere from 40-400%, simply by contacting ex-customers and or ex- subscribers as opposed to spending (on average) 500% up front to create a new one!
(FYI: Obviously, if one of your online subscribers, unsubscribe rs, then they have automatically removed themselves from your list, in which case, you will no longer be able to email them!)
2.) Reason # two: Whenever you contact (either) an ex- customer and or ex- subscriber (offline), you don’t have to spend nearly as much time and effort trying to get them to trust you.
As you would trying to convince a total stranger to trust you for the first time. This one big advantage alone is freakin huge!
3.) Reason # three: It’s also a ton easier to get all important feedback on your business, product and or services short comings from an ex- customer and or ex – subscriber, as opposed to soliciting a complete stranger about these all important issues.
And the other part of this marketing puzzle that may not be readily apparent is this; discovering ‘how to’ strategically leverage/market to other cash starved, struggling small business owners (that are) non competitive.
Marketing to their ex-customers and or subscribers, is (typically) a huge untapped goldmine (waiting) for you (and or) your competitors to capitalize on.
Mainly for the three main reasons previously mentioned.
And the other huge (probably) currently untapped goldmine is discovering ‘how to’ strategically leverage (both) yours and other (non competitive) small business owners dead (or greatly) under utilized assets and make a ton of money with them to boot!
And it’s that very subject (strategically) taken advantage of another entrepreneurs (supposed) dead assets, that the remainder of this post is going to explore.
How One Little Known Online Marketer Successfully Turned Another Entrepreneurs Dead Asset Into A Stunning $30,000 dollar Per Month Gross Profit!
Without dropping any names here. There is an extremely successful and well known online marketer (that) found an out of print book, in an extremely lucrative niche.
Otherwise referred to as the proverbial (dead asset.) And he contacted the author (first) via inexpensive email.
In order to discuss the possibilities of perhaps marketing this authors book online for him. The short of the story is; the author who was actually a marriage counselor.(And not a very savvy marketer by any stretch of the imagination!)
Tried (unsuccessfully) to self publish an offline hard cover book they had written on marriage counseling.
And needless to say, this particular niche is huge! And it was this particular niches overall long term profit potential that originally drew this savvy marketer to the niche in the first place.
And the overall (long term) profit potential both on and offline, made it an irresistible opportunity, he he simply couldn’t readily ignore.
After several lengthy phone conversations with the author, he discovered that what the marriage counselor really wanted to do (and what) his real strength was, offering troubled couples the opportunity to consult with him at a mere $200 dollars per hour!
And the counselor was marketing savvy enough to realize that if the couple were serious enough to invest in his hard cover book (about) ‘how to’ save your troubled marriage.
Then (obviously) for a certain percentage of them.The next logical step was (extremely) lucrative ongoing one on one marriage counseling. At $200 dollars per!
So they formed an extremely profitable joint venture. The experienced online marketer (would) do what he did best.
Which meant (he’d) assume all of the up front risk as well as finance 100% of the up front out of pocket cost in order to successfully market the book online.
And the marriage counselor would net 100% of the ‘back end’ consulting income, that was generated for him, with zero up front cost!
(Not to mention the fact that the counselor now grosses about $200K per year as a direct result of their jv!)
Did you catch that entrepreneur? And (hopefully) your marketing light bulb just went off!
If not, please check your pulse! The marriage counselor, not only gained a new (already) positively exposed first time customer for free!
But they captured a new lead, (list building 101) plus benefited (100%) from any and all future referrals! Hello!
And the (nameless) savvy online marketer.
Well let’s see, to date, the last time he revealed his actual numbers. He admitted to grossing a staggering $30K per month!
Plus, he created a documented case study course, (surprise) detailing (step by step) exactly how he did it, and word has it, he’s making another small fortune with that product too!
There Is An Enormous Amount Of Long Term Back End Marketing Potential In Creatively Exploiting Both Yours And other Businesses So Called Dead Assets! ( Don’t You Agree?)
Hopefully, you see the enormous (long term) profit potential in:
A.) Marketing to (both) your and other non compete (struggling) cash starved small business owners ex- customers and or ex- subscibers.
B.) The absolute long term (potential) untapped goldmne to be found in recognizing dead assets and or greatly under utlized assets (to be) found in both your business and or other non competitive businesses!
And capitalizing on them, for the mutual benefit of all concerned!
Q.) How soon will you be able to put some of your or another joint venture partners dead assets to work in the next 60 days or less?
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Be sure you grab your explosive free 22 step small business marketing idea kit series.
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- Introducing Three Incredibly Simple Ways To Profit Big Time From Marketing Information Products! Part One
- Three Simple Things Newbie Entrepreneurs Definitely Need To Do More Of!
- How The Ultimate Insiders Strategically Use Their Asset Management Skills To Out Fox Their Competitors!Part Two
- Three Reasons Why Savvy Entrepreneurs Need To Make Sure Secretaries Are In A Really Good Mood!