(Even If You Don’t Have Access To The Fancy High Priced Marketing Consultants!)
Have you ever noticed how some of the really simple things can easily increase your business profits?
Case in point. Your small business and or service has an absolute ton of various types of (just below) the surface hidden profit centers currently buried inside.
Some (obviously) are more viable than others, but a few of them can and will absolutely explode your long term profits.
Introducing Three Simple Ways To Explode Your Long Term Profits Now!
1.) Your first often overlooked and extremely simple long term money making strategy is to use what’s often referred to as a price lock in strategy. Here’s how this powerful money maker it works. Suppose that you run a small Mom & Pop corner store or pizza/sub shop.
In your corner store offer a coffee club. Meaning- allow your best coffee drinkers the chance to purchase (lock in) their morning cup of java for some ridiculously low price.
Like – maybe they pay a one time cost of ten dollars and for the next year they can purchase a super large cup of coffee for just .39 cents! The ten dollars upfront allows you to purchase a really big “Super gulp” type of plastic cup.
You give them the cup at purchase and they simply bring it back each time in order to receive the special discount price for the entire year.
Part of the ten dollars also goes to off set the cost of purchasing the coffee. Plus, allow them to get a free large cup of coffee on their birthday.
Of course each time they return (and that) will be often, they won’t only bring their super mug in order to purchase an extremely cheap cup of coffee! They’ll spend a little more on other things, because of the incredible savings! And that’s the whole idea.
You’ll lock in their long term patronage for peanuts. You could also use this exact same concept with your printing business. You could create a special discount card that allows your best customers to (lock in) a special price for the next six to twelve months ( inexpensively price test) in order to discover which approach yields the most bang for your buck.
Your Best Customers Will Leap At The Chance To Spend More Money With You Because Of Your Lock In Pricing Strategy…..
Allow your printing customers to purchase a special discount card that’s good for the next twelve months and they can purchase single sided copies for one cents above your actual costs and single sided color copies for just five cents above your costs for the next year. Without any minimum purchase requirements!
They’ll be back often (count on it.) And they’ll bring bigger and better printing jobs with them.
2.) Next, you simply must take advantage of all the untapped daily leverage that’s currently taken place in your local market. Everyday there are tons of local companies ( big & small) doing telemarketing ,trying to set appointments for their outside sales reps.
It’s a proven statistical fact, that just by offering your potential prospects a nice high perceived value but (low actual cost) “No strings attached” free gift, just for setting an appointment or signing up for a product or service on a trial basis.
You will increase your overall response rates (just depending) on the actual price of the product or service that your marketing, by 10-40%. For ex; if your product is an on or offline newsletter that targets other small business owners.
And you keep them up to date on the latest (little known) proven tax saving strategies for small business owners, let other companies that are desparately trying to set appointments for their commissioned only outside sales reps, give away a special free three ( or six month) trial subscription to your newsletter or ( a free special report or information packed DVD) in exchange for simply setting an appointment with their sales reps.
And offer it (along) with some of your other JV partners entry level products or services as a”No strings” attached free bonus gift package, just for either setting an appointment or as a part of a free bonus package when they purchase some entry level product or service.
(Just be sure that you always give your free bonus gifts a perceived value.)
(And part of your long term back end sales funnel might be that you offer an ongoing monthly or quarterly auditing/tax maintenance service.)
Just the fact they’re offering some high perceived value “No strings attached” free bonus gifts just for setting appointments or for purchasing some initial product or service, elevates their offer above 98% of their would be competitors.
And once you put a pencil to it, you’ll quickly discover that anywhere from 15-40% of those potential customers that received your free bonus product or service will upgrade to long term customers and clients.
So look for (or seriously) consider hiring on a commissioned only basis, a part time sales person that could both contact and negotiate these type of local JV arrangements. Pay your commissioned only sales rep either a one time percentage of the first sale or pay them in you or one of your JV partners barter credits.
3.) This next one is huge. Both you and your JV partners can create a ton of business (for peanuts) by participating in Free Drawings. Only you agree to offer your product or service as the free secondary runner up gift.
For ex; a printing company could sponsor ( by paying for) a free drawing, where the Grand first prize winner gets a P.O box paid in full for one whole year!
But here’s the real point. The Free Drawing would last for 60 days and every business owner that would like the opportunity to win a free P.O box for the next year, will be more than glad to drop their business card into the rather large punch bowl in the lobby.
Always Always Use Every Opportunity To Build Your Very Own In House List!
Two things will happen instantly:
1.) First, both the P.O. box business owner and the printer will have a instant list of long term potential customers and clients to follow up with for peanuts! List Building 101.
2.) Next, the printer (or whomever) finances the free drawing will simply offer everyone else (all the secondary) runner ups, some type of discount coupon or other offer.
And for sure, some of those runner ups will ultimately upgrade to long term customers and clients! And they’ll do so for a whole lot less than blowing a fortune on expensive traditional advertising methods! Don’t you agree?
Your must complete homework assignment:
Put together in the next 60 days (or less) a free drawing that you sponsor and you and your other JV partners offer all the secondary runner ups one of your entry level products or services as a free secondary gift. And watch your short term profits soar!
(Q. How soon will you be able to put together a simple lead generating free drawing in order to build your own in house list in the next 60 days or less?)
Go ahead now and grab your explosive 22 step small business marketing kit! It’s a $97 dollar value! And for the time being, it’s free!
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