As you previously discovered in part two of this ongoing series about how any potential retailer, but especially a cash strapped struggling major retailer, like the once mighty Kmart could take some giant strategic steps forward, simply by (if not embracing), but certainly being far more open to some of the less traditional, think outside the box sort of creative sales ideas.
In part three of this trilogy, you’re going to discover at least three more incredibly powerful insights, that to this point may not have been as readily apparent as they should be.
Every company large or mall (and Kmart) is certainly no exception to this rule, could stand from time to time, to use a little corporate image makeover, agreed? Sure.
And there is absolutely nothing wrong or ill moral (and or in bad taste) for these profit seeking companies to creatively and pro-actively structure their charitable fund raising activities, in a way (or ways) that not only benefits the specific charities now and going forward.
But the local communities at large and the company as well. Don’t you agree? After all, that’s what true win/win mutually beneficial arrangements of an kind, are all about, right?
Who Else Wants To Discover How A Few Really Simple Creative Sales Ideas Can And Will Dramatically Improve Your Bottom Line?
(And Your Corporate Image As Well!)
First off, based on one of the extremely powerful comments that I received in part two, from web designing expert and small business marketing consultant Sue Bride.
Sue shared an incredibly powerful (and very creative way) that the Kmart in her part of the world (Australia), creatively uses their annual charitable fund raising activities, to help their local community and to enhance Kmart’s corporate image as well!
Sue shared; that in her particular area, the local Kmart did two things annually, that were extremely creative and that helped not only raise money for local needy families and their kids, especially around the major holiday season, but really showed just how much real corporate heart Kmart has as well! (What’s that worth now and going forward?)
(Entrepreneur, see which of these two incredibly powerful charitable fund raising strategies and or any combination thereof, that you and or one of your top joint venture (JV ) partners, can or could successfully apply to your very own current or future creative sales ideas pro-active charitable fund raising activities!
1.) Creative fund raising strategy # one: First, Sue pointed out how the local Kmart in her area would place a Christmas Tree in the front of all the Kmart stores and the tree itself was referred to as a “Wishing Tree” and along with working in conjunction the local Salvation Army, Kmart places what they refer to as “tags” on each tree.
And the tags represent a potential gift to be given to a child from a local needy family, within the local community. The customers take a tag and buy the gift and it’s donated and delivered by way of the local Salvation Army, by way of Kmart!
Entrepreneur, is that thinking outside the box or what?
2.) Creative fund raising strategy # two: Next, Sue also shared the other extremely creative, pro-active fund raising strategy they employ is this.
On Kmart’s website (or your WordPress blog forward!), Kmart sells E-cards and part of or all of the proceeds go to purchase Kmart gift certificates, the gift certificates are along with the gifts are then delivered to children of needy families in the local area, by way of the Salvation Army, with a huge assist from the corporate giant Kmart!
That is simply priceless my friend! Don’t you agree?
The dynamic Sue Bride can be found along with one of her excellent latest post about the Power Affiliate Club or PAC for short. You definitely need to check her out, because she’s got some serious skills!
And she and I also just happen to be fellow active members in an extremely dynamic blogging syndication group called B3, that you’ll learn all about in her post as well!
Who Says Fund Raising Can’t Be Strategic Fun And Extremely Profitable As Well!
This next extremely powerful insight also happens to come come from another fellow blogging community member. That being the one and only and extremely dynamic Marguita Herald!
Just in case you may not know, Marguita (aka) “The Resilience Life Coach, as she’s so often referred to throughout the web! She also shared an extremely powerful (real life) insight about huge companies! And how they too sometimes totally miss the mark as well!
Marquita pointed out that on her piece of the rock! That being the big island of (Hawaii) it seems that Kmart has sort of had a real life reversal of fortune as of late! She pointed out in her comments in part two of this series.
How both the local Walmart (if you can imagine this) and the local Costco were starting to have recurring issues with poorly stocked shelves and in general, rather poor customer service to boot! Say what?
And that this (if for nothing else), temporary unfortunate turn of events, had driven a majority of the shoppers back to Kmart in droves!
So the main point being, that no matter what type of really slick advertising and or marketing campaign(s) that you or I (or even Walmart or Costco) it turns out, may embark upon.
There is simply no getting around the fact that, absolutely nothing will overcome a poorly run organization! Don’t you agree?
True Marketing Inspiration And Or Extremely Savvy Business Insights Can And Often Do Come From The Most Unconventional Sources!
(BTW, if you’re in serious need of discovering how and what you need to do (right now!) in order to get yourself (mentally and emotionally) back on track in a big way!
Then my friend (and fellow entrepreneurs), there is simply no one better to help you accomplish that feat than the “Resilience life coach” herself!
That being the one and only Marquita Herald! You can and definitely should check out one of her latest post on” how to find the missing pieces “at that link! You’ll be oh so glad you did!)
But in the meantime, I hope you can see and appreciate how and why a few simple, think outside the box, creative sales ideas, may be just what you and I need, in order to jump start long term profitability! Don’t you agree?
Please list at least two simple spin off concepts (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
As always, if you got any value out of this post, please Digg or tweet this. Thanks!
And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your profits by at least 25% in the next 90 days or less.